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Iberia unveils new uniforms, announces first woman designer

Feb. 03, 2020
2 min read
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Iberia unveils new uniforms, announces first woman designer
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Iberia Airlines employees will soon give runways a whole new meaning.

The Spanish airline unveiled a new line of uniforms over Mercedes-Benz Fashion Week Madrid, custom-created for Iberia by one of Spain's top contemporary designers, Teresa Helbig — the airline's first woman designer. The uniforms will be distributed to Iberia's 6,500 cabin crew and ground employees on May 1.

Helbig's designs include more than 20 items of apparel and accessories: Dresses, suits, skirts, trousers, shirts, blouses, overcoats, handbags, cardigans, blazers, scarves, sweaters, neckties and even special uniforms for pregnant employees.

Helbig said she chose colors that best represented Iberia's brand and spirit. The predominantly navy-hued collection is accented with bright pops of red and yellow — Iberia's brand colors — as well as a hint of beige. Navy symbolizes balance, while "red embodies passion, drive, and vitality, and yellow is stimulating, youthful, and energetic," Helbig said in Iberia's statement. Meanwhile, beige is “genuine. natural, calm, and very elegant.”

While Iberia's new jackets are "a touch retro" and the coats have a "unisex flair," Helbig said she made sure her designs allowed every employee a full range of motion. "There's a reinterpretation of the iconic straight skirt... [and] the women's trousers are anything but rigid — they facilitate women's movements," she said. "All are garments that we would be happy to wear for every day."

Iberia commissioned its new uniforms from a Spanish designer in keeping with the airline's #Talentoabordo project, which seeks to promote established and emerging Spanish creative artists in all the countries served by the Oneworld alliance carrier.

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The new uniforms will be manufactured by the El Corte Inglés retail chain and individually delivered to each employee’s home, while alterations can be made at El Corte Inglés outlets near the Madrid and Barcelona airports.

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4XEarn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
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  • Intro Offer

    As High As 100,000 points. Find Out Your Offer.
  • Annual Fee

    $325
  • Recommended Credit

    Excellent to Good

Why We Chose It

There’s a lot to love about the Amex Gold. It’s a fan favorite thanks to its fantastic bonus-earning rates at restaurants worldwide and at U.S. supermarkets. If you’re hitting the skies soon, you’ll also earn bonus Membership Rewards points on travel. Paired with up to $120 in Uber Cash annually (for U.S. Uber rides or Uber Eats orders, card must be added to Uber app and you can redeem with any Amex card), up to $120 in annual dining statement credits to be used with eligible partners, an up to $84 Dunkin’ credit each year at U.S. Dunkin Donuts and an up to $100 Resy credit annually, there’s no reason that foodies shouldn’t add the Amex Gold to their wallet. These benefits alone are worth more than $400, which offsets the $325 annual fee on the Amex Gold card. Enrollment is required for select benefits. (Partner offer)

Pros

  • 4 points per dollar spent on dining at restaurants worldwide and U.S. supermarkets (on the first $50,000 in purchases per calendar year; then 1 point per dollar spent thereafter and $25,000 in purchases per calendar year; then 1 point per dollar spent thereafter, respectively)
  • 3 points per dollar spent on flights booked directly with the airline or with amextravel.com
  • Packed with credits foodies will enjoy
  • Solid welcome bonus

Cons

  • Not as useful for those living outside the U.S.
  • Some may have trouble using Uber and other dining credits
  • You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
  • Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
  • Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
  • Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
  • $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
  • $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
  • $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
  • $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
  • Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
  • No Foreign Transaction Fees.
  • Annual Fee is $325.
  • Terms Apply.