Former historic Braniff flight attendant dorm being turned into new luxury hotel in Dallas

Nov 7, 2020

This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. Terms apply to the offers listed on this page. For an explanation of our Advertising Policy, visit this page.

Love the jet-age vibe of the TWA Hotel at New York’s JFK airport?

Get ready to pack your bags to do it again only this time with a Texas twang. Plans are afoot to restore the former Braniff International Hostess College building in Dallas as a new luxury hotel for avgeeks and mid-century design buffs alike.

The new hotel will feature 75 luxury rooms featuring Braniff’s jet-age design themes, according to Braniff Airways Foundation president Richard Ben Cass. Guests could begin checking-in in two years if all goes according to plan.

Want more airline-specific news? Sign up for TPG’s free new biweekly Aviation newsletter!

The Braniff International Hostess College. (Photo courtesy of Braniff Airways, Inc. 2020)

Braniff, which shut down in 1982, is probably best known for its “end of the plain plane” campaign by mid-century designer Alexander Girard. His designs featured a broad palette of colors from pastels to bright primaries prompting the tag line: “You can fly with us seven times and never fly the same color twice.”

Girard’s schemes were introduced around the same time the “hostess” college opened on Wycliff Avenue adjacent to the then-new Dallas North Tollway in 1968. Designed by local firm Pierce, Lacey and Associates, the five-story building featured a “mid-century internationalism style,” according to the Texas Historical Commission.

“Colorful textiles and artworks from Mexico and South America… gave the space a decidedly mod vibe,” wrote Dallas Morning News architecture critic Mark Lamster in 2014. “Even the walls were sexy, being made of a sprayed concrete… left in a deliberately rough state but with a slick plastic coating. Their curvy profiles were set off dramatically by black travertine floors.”

One of the most striking features is the “Passion Pit” where future flight attendants could visit with suitors.

Related: The lost airlines of the US; from Pan Am to Braniff and Piedmont

The “Passion Pit” where gentleman callers could visit future flight attendants at the Braniff International Hostess College. The Braniff International Hostess College. (Photo courtesy of Braniff Airways, Inc. 2020)

Braniff outgrew the college shortly after the building opened and sold the property in 1975. The building had a series of owners over the past four decades before being bought by Dallas-area developer Centurion American Development Group in 2019. The developer is known for its restoration of the Statler Hilton in Dallas.

Specifics of the new Braniff-themed luxury hotel are still up in the air including who will run the property and whether it will be independent like the TWA Hotel or part of a larger hospitality group, like Hyatt or Marriott.

One thing is clear: there will be no views of planes like at the TWA Hotel. Located about three miles from Love Field, future Braniff Hotel guests will have a better view of tollway traffic than Southwest Airlines jets at the nearby airport.

Related: The TWA Hotel is open — and it’s gorgeous

Featured image courtesy of Patrick Smith.

Delta SkyMiles® Platinum American Express Card

Earn 90,000 bonus miles after you spend $3,000 in purchases within the first three months of card membership. Plus, earn a $200 statement credit after your first Delta purchase within the first three months. Offer ends 7/28/21.

With Status Boost™, earn 10,000 Medallion Qualification Miles (MQMs) after you spend $25,000 in purchases on your Card in a calendar year, up to two times per year getting you closer to Medallion Status. Earn 3X Miles on Delta purchases and purchases made directly with hotels, 2X Miles at restaurants and at U.S. supermarkets and earn 1X Mile on all other eligible purchases. Terms Apply.

Apply Now
More Things to Know
  • Limited Time Offer: Earn 90,000 Bonus Miles after spending $3,000 in purchases on your new Card in your first 3 months and a $200 statement credit after you make a Delta purchase with your new Card within your first 3 months. Offer expires 7/28/2021.
  • Limited Time Offer: Plus, get a 0% intro APR on purchases for 12 months from the date of account opening, then a variable 15.74%-24.74%. Offer expires 7/28/2021.
  • Accelerate your path to Medallion Status, with Status Boost®. Plus, in 2021 you can earn even more bonus Medallion® Qualification Miles (MQMs) to help you reach Medallion Status.
  • Earn 3X Miles on Delta purchases and purchases made directly with hotels.
  • Earn 2X Miles at restaurants worldwide, including takeout and delivery and at U.S. supermarkets.
  • Receive a Domestic Main Cabin round-trip companion certificate each year upon renewal of your Card. *Payment of the government imposed taxes and fees of no more than $75 for roundtrip domestic flights (for itineraries with up to four flight segments) is required. Baggage charges and other restrictions apply. See terms and conditions for details.
  • Enjoy your first checked bag free on Delta flights.
  • Fee Credit for Global Entry or TSA Pre✓®.
  • Enjoy an exclusive rate of $39 per person per visit to enter the Delta Sky Club® for you and up to two guests when traveling on a Delta flight.
  • No Foreign Transaction Fees.
  • $250 Annual Fee.
  • Terms Apply.
  • See Rates & Fees
Intro APR on Purchases
0% on purchases for 12 months
Regular APR
15.74%-24.74% Variable
Annual Fee
Balance Transfer Fee
Recommended Credit
Terms and restrictions apply. See rates & fees.

Editorial Disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airlines or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

Disclaimer: The responses below are not provided or commissioned by the bank advertiser. Responses have not been reviewed, approved or otherwise endorsed by the bank advertiser. It is not the bank advertiser’s responsibility to ensure all posts and/or questions are answered.