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'Lucky for You, There's Nothing to Do Here' Says Nebraska's New Tourism Campaign

Oct. 18, 2018
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2 min read
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'Lucky for You, There's Nothing to Do Here' Says Nebraska's New Tourism Campaign
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There's self-deprecating, and then there's Nebraska's new tourism campaign.

For four consecutive years, the state has come in dead last out of states people want to visit, according to MMGY Global, a travel marketing research firm. Instead of trying to flaunt the state's music and art scene in Omaha or wildlife, officials are moving into the camp of "If you can't beat 'em, join 'em" — namely in the form of their latest campaign.

Image courtesy of Nebraska Tourism Commission.

The Commission's new slogan is "Honestly, it's not for everyone," and we gotta give it to them: It's pretty brilliant. They're not trying to pretend to be something they're not, and are well-aware that the state "may not be on everyone's bucket list of places to visit." They're trying to appeal more to city-goers who want to escape "the big city life for moments of solitude in the open plains" than chic world travelers without being — dare we say — corny. This is a little something we like to call knowing your audience.

You'll be able to find this campaign in ads next spring, which will feature everything from hikers on a rock formation, complimented with the phrase "famous for our flat, boring landscape" to viewers.

Locals, though, are still a little *plain* skeptical. Micah Yost, a Nebraska native told The Washington Post, "I just don’t think the best way to pitch ourselves is calling out stereotypes about ourselves. There’s no reason why that would draw people to the state."

He also brought up the fact that if people just "view us as cornfields and dirt roads," they'll miss out on other things happening in the state — like "innovation happening at the universities, the great sports, the great restaurants."

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The real kicker, though? They paid a Colorado marketing firm to come up with it. So they really weren't kidding when they said it's not for everyone.

Featured image by Getty Images/Tetra images RF

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  • Packed with credits foodies will enjoy
  • Solid welcome bonus

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  • Not as useful for those living outside the U.S.
  • Some may have trouble using Uber and other dining credits
  • You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
  • Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
  • Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
  • Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
  • $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
  • $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
  • $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
  • $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
  • Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
  • No Foreign Transaction Fees.
  • Annual Fee is $325.
  • Terms Apply.