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The Museum of Ice Cream Heads South to Miami This December

Nov. 09, 2017
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2 min read
MOIC LOS ANGELES 1
The Museum of Ice Cream Heads South to Miami This December
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The Museum of Ice Cream (aka every Instagrammer's dream) is slated to open a fourth location in Miami this December — right in time for Art Basel. The pop-up "museum" has made its way to major cities around the country after a very well-received opening in New York City in 2016. Its mission, according to MOIC, is to "design environments that bring people together and provoke imagination."

The museum acts as a selfie-haven, complete with millennial-pink walls, ice cream sandwich swings, a sprinkle pool and dangling ice cream cone lights — just to name a few of the selfie-friendly features. Their official Instagram account has over 261,000 followers and there are nearly 100,000 posts with hashtag #MuseumOfIceCream. To date, over 500,000 people have visited the museum in the three cities where its been open, with that number sure to grow once the Miami pop-up opens. Celebrities like Kim Kardashian, Gwyneth Paltrow, Katy Perry and, yes, the Carter family, have all been — and selfied — at the MOIC.

Katy Perry at MOIC via Instagram

At the first location in NYC, tickets sold out in five days with prices starting at $18. With the announcement of the most recent pop-up in San Francisco, tickets for the six-month run sold out in 90 minutes and prices nearly doubled to $38 per ticket.

The Miami MOIC will be located in the Faena District in the Mid-Beach neighborhood in a four-story Art Deco building. Expect ocean views from the museum and MOIC's founder and creative director, Maryellis Bunn, hopes that the Miami location will make visitors "embrace their imagination and creativity," according to a press release.

The Museum of Ice Cream

Tickets for the Miami pop-up go on sale November 14 for Art Basel attendees, and November 15 for American Express cardholders with The Platinum Card as the official card of the MOIC. General ticket sales begin November 17. The price per ticket remains at $38 and can only be purchased in advance only. Doors for the MOIC Miami open December 13; hurry before it sells out like NYC, LA and SF all did.

Have you been to one of the Museum of Ice Cream locations? Let us know in the comments below.

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  • Packed with credits foodies will enjoy
  • Solid welcome bonus

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  • Some may have trouble using Uber and other dining credits
  • You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
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  • Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
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  • $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
  • $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
  • Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
  • No Foreign Transaction Fees.
  • Annual Fee is $325.
  • Terms Apply.