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More Bad News on Taxes and Points: Amex 1099's Gift Chain Prizes

Feb. 08, 2012
5 min read
More Bad News on Taxes and Points: Amex 1099's Gift Chain Prizes
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When Citibank sent out 1099's last month to customers who had received 25,000-point sign-up bonuses for opening checking and savings accounts, the whole points community was up in arms. The tension ahs somewhat subsided a bit thanks to the IRS basically saying it plans to take no major actions on this topic for the time being, but I know many people, myself included, are uneasy with the whole situation. Things are ratcheting up again this week since people have been receiving 1099-MISC forms like the one below from American Express for bonuses and gifts earned through the Amex Gift Chain back in December.

The Gift Chain

As a reminder, the Amex Gift Chain was a special promotion where you registered your Amex card, and then you'd receive a gift for purchases of $25+ between the beginning of December and December 21 (or until supplies lasted). I personally registered my two Amex charge cards and got 10 gifts each for my holiday shopping purchases at participating retailers like J. Crew, Lenovo, Pottery Barn, Toys R Us, Walmart and more.

The assorted prizes I got were Starbucks $5 gift cards, some $20 Amex gift cards, a few statement credits of between $5-20, 500 Amex Membership Rewards points, and a one-year membership to ShopRunner, among other little prizes. Not to jinx myself, but I have not gotten a 1099 from American Express for the Gift Chain so far this year.

The 1099 Tab

This 1099 is from a TPG reader who registered his 7 Amex cards for the promotion and scored gift cards like a $50 Amex one, $10 from Walmart, $2 from Dunkin' donuts, and a $90 statement credit. For the breakdown of 1099 charges, he noted that these were being taxed at their face value as "Other Income."

Where things get murky are that the Membership Rewards points he also earned from this promotion are being taxed at a rate of about 1.5 cents each, with no explanation of the math there. Plus, he got 7 ShopRunner memberships (one for each registered card), which are being valued at a whopping $79 each!

For those of you that don't know, ShopRunner is an online shopping portal that partners with big retailers like PetSmart, Calvin Klein, Timberland, RadioShack and others. When you become a member and purchase items through their portal, you get free two-day shipping on your purchases. The first 30-day trial period is free, and then you are charged either $8.95 a month or $79 for a year. Well, that's where Amex got their taxation value from. However, ShopRunner has given memberships away for deeply discounted rates and even free (just this past December at the same time as the Gift Chain promotion), making this even more of a punch in the wallet!

Not only that, but in this particular TPG reader's case, the ShopRunner membership was usually the first prize he earned in the Gift Chain—no surprise since there were far more of these memberships being rewarded than any other type of prize—before any of the other gift cards, statement credits or MR bonus points, and it happened with each of his cards, adding insult to injury.

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A Possible Loophole?

We took a look at the official rules of the promotion again, and sure enough, there's a clause on taxes: "All federal, state, and local taxes, if any, as well as any other costs and expenses associated with Gift acceptance and use not specified herein as being provided are the Recipient's responsibility."

For the ShopRunner membership issue specifically, our TPG reader might still have some hope that he might not have to pay taxes on all of them if he has not yet activated them, per Amex's statement: "1-yr ShopRunner Membership: The Recipient of a 1-yr ShopRunner Membership good for free 2-day shipping on purchases made at select online retailers must click on the link in the confirmation email and create a free one-year account with ShopRunner before February 29, 2012. Limit one (1) 1-yr ShopRunner Membership good for free 2-day shipping on purchases made at select online retailers per Eligible Card. Terms and conditions apply to 1-yr ShopRunner Membership good for free 2-day shipping on purchases made at select online retailers, available at www.shoprunner.com."

Considering even one ShopRunner membership, let alone seven, doesn't seem like such a great deal, I'd suggest asking a tax professional whether you indeed have to report unclaimed prizes as income and hope they say no, so at least you can take a few of those $79 values off your final tab.

Why, Amex?

It just sort of surprises me that Amex is willing to squander the goodwill it engenders with promotions like this by slamming their valued customers with 1099's.

Disclaimer: As always, be sure to consult an accredited tax professional advice before taking any action since I am in no way providing professional guidance on tax issues here.
[card card-name='Premier Rewards Gold Card from American Express ' card-id='22035076' type='javascript' bullet-id='1']

TPG featured card

Rewards rate
4XEarn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
4XEarn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
5XNew! Earn 5X Membership Rewards® points on prepaid hotel stays booked through AmexTravel.com or the Amex Travel App.
3XEarn 3X Membership Rewards® points on flights booked through AmexTravel.com, the Amex Travel App, or purchased directly from airlines.
2XEarn 2X Membership Rewards® points on prepaid car rentals booked through AmexTravel.com or the Amex Travel App and cruises booked and paid through AmexTravel.com.
1XEarn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
Intro offer
Open Intro bonus
As High As 100,000 points. Find Out Your Offer.
Annual fee
$325
Regular APR
See Pay Over Time APR
Recommended credit
Open Credit score description
Excellent to Good

Pros

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Cons

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  • Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
  • New! Earn 5X Membership Rewards® points on prepaid hotel stays booked through AmexTravel.com or the Amex Travel App.
  • Earn 3X Membership Rewards® points on flights booked through AmexTravel.com, the Amex Travel App, or purchased directly from airlines.
  • Earn 2X Membership Rewards® points on prepaid car rentals booked through AmexTravel.com or the Amex Travel App and cruises booked and paid through AmexTravel.com.
  • Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
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  • $120 Uber Cash on Gold: Enjoy up to $120 in Uber Cash annually with your Gold Card. Just add your Card to your Uber account and you'll get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an Amex Card for your transaction.
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  • Take advantage of a $100 credit towards eligible charges* at over 1,300 upscale hotels worldwide when you book The Hotel Collection through AmexTravel.com or the Amex Travel App **. *Eligible charges vary by property. **The Hotel Collection requires a two-night minimum stay.
  • Book your travel through the Amex Travel App with added peace of mind – backed by American Express® service and support. Only for American Express® Card Members.
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  • No Foreign Transaction Fees.
  • Annual Fee is $325.
  • Terms Apply.