Millennium Hotels and Resorts Is Launching a Simplified Rewards Program
Worldwide London-based hotel chain Millennium Hotels and Resorts recently launched a new rewards program that will simplify loyalty for its guests, as first reported by Skift. The program, called My Millennium, uses a single-tiered system, so you can forget about trying to reach gold, silver or platinum status. All you'll need to do to redeem rewards is earn points. To earn points, you'll have to spend. Here's how it works.
For every dollar spent on qualifying room spends (before taxes), My Millennium members earn 10 points. And for every 10-night block, members will have their points for that block doubled.
So, let's say you book a 10-night stay at a Millennium hotel, in which you're spending $300 per night. By the end of the trip, the 30,000 points earned with My Millennium will then be doubled to 60,000. This perk allows travelers the chance to earn twice as much without forcing the hotel chain to complicate its program with tiers.
Members can redeem points for instant rewards like lounge access or dining vouchers, room upgrades and, of course, room redemptions. My Millennium points are valued at .5 cents, so you'd need 20,000 points to book a $100 hotel room. According to the company, the average award night will ring in at 27,000 points and the average room upgrade will cost 4,000 points. Members can also redeem points for gifts and vouchers, however, points are worth less in those redemptions, at .4 cents.
Along with the redemptions of the program, My Millennium members receive special rates on rooms as well as extra treats, like dining discounts and triple points during your birthday month.
While the program doesn't have the street cred of a top-tiered loyal program, it allows for an accessible route for all travelers to earn and redeem points. Plus, with the ability to double points after each 10-night block, travelers who spend lots of nights away from home can quickly rack up enough points to redeem award nights.
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