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Famous Chef Is Bringing His Entire Sushi Restaurant in Japan to NYC

Aug. 01, 2019
5 min read
The Rock Assortment copy
Famous Chef Is Bringing His Entire Sushi Restaurant in Japan to NYC
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Mastercard is putting a new spin on its famous catchphrase, "Priceless."

The financial services company is now taking a crack at the world of fine dining with Priceless — An International Culinary Collective. This so-called "restaurant-in-residence" program is basically a trio of pop-ups that are painstaking replicas of famous restaurants from around the world. Priceless opens Thursday, Aug. 2 in New York City, and also includes a food cart experience called Global Market by Chef JJ and Spring Terrace (a reimagining of New York City's Spring Place private membership club).

Reservations for all of the, well, priceless culinary experiences can be booked through OpenTable. And yes, all of them come with an actual — and sometimes quite hefty — price tag.

A promising dining destination designed exclusively for Mastercard holders and globetrotting foodies, the Collective features The Rock from Zanzibar, Tanzania; Teruzushi from Kitakyushu, Japan; and Lyaness from London, United Kingdom.

These restaurants are as close as you'll get to the originals unless you want to buy flights to Europe or Africa. In the case of Teruzushi, they haven't just recreated the iconic sushi restaurant — they actually closed down the restaurant in Japan and shipped the entire thing to the Big Apple.

Teruzushi (photo courtesy of Noah Fecks)

Chef Takayoshi Watanabe is even leaving Japan to create an exclusive sushi experience at Teruzushi each night, which is limited to 12 guests, twice a night. (He also has quite an impressive Instagram following.) The 16-course omakase menu costs a cool $395 per person.

We aren't quite sure if Priceless can successfully capture the feeling of being at The Rock in Zanzibar, Tanzania. Replicating a restaurant located off the coast of Africa, surrounded by the turquoise waters of the Indian Ocean, is not an easy feat in Manhattan, after all. Hopefully, it's enough to make the concrete jungle feel, well, more like a tropical destination and less like concrete. A six-course tasting menu here costs $135 per person.

For serious drink lovers, there's award-winning bartender Ryan Chetiyawardana — better known as "Mr Lyan" — who will serve expertly-crafted cocktails at Lyaness. The cover price of $50 includes two drinks from the Lyaness Drink Menu. Smaller plates are available as well, but we'd be excited to sip on the Purple Pineapple, the Lyaness Martini or even the Double Painkiller, the latter of which features two rums, coconut aquavit, banana and citrus.

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Lyaness (Photo courtesy of Noah Fecks).

In addition to the three transported restaurants, Priceless is also home to the Global Market Rooftop and Spring Terrace. At the Global Market, chef JJ Johnson will dish out small plates from gourmet food carts. For $60 per person, the reservation includes three dishes, one dessert and a drink.

And at the Spring Terrace, executive chef Fabio Bano will present his signature coastal Mediterranean fare, typically reserved for members of the private club, Spring Place, in TriBeCa.

There is one catch: Guests can only pay with a Mastercard or cash. Luckily, Mastercard has no shortage of cards that can help you maximize a splurge at Priceless. The Citi Premier® Card earns you 3x points per dollar at restaurants, and if you’re still in the sign-up bonus period, the possible 80,000 ThankYou Rewards points (worth $1,360 based on TPG valuations) after spending $4,000 in the first three months could be incentive enough.

With the Citi Prestige, you’ll earn 5x ThankYou points on dining, and you can transfer those points to Citi’s 16 travel partners, including Air France/KLM Flying Blue, Singapore Airlines KrisFlyer, Virgin Atlantic and more. The annual fee is $400 more than the Citi Premier, but the Citi Prestige also offers its 4th Night Free hotel benefit that gives you a fourth night free on paid hotel stays of four nights or more, and you’ll still earn 3x points for booking the hotel with your Prestige card. So, if New York City isn’t your home base and you're coming to sample Priceless from out of town, the Citi Prestige could really pay off.

You can also earn 4% cash back on dining purchases with the Capital One Savor Cash Rewards Credit Card — also a Mastercard. The card has a $95 annual fee. The information for the Capital One Savor Cash Rewards Credit Card has been collected independently by The Points Guy. The card details on this page have not been reviewed or provided by the card issuer.

If you need another incentive to splurge, Mastercard will donate one cent to Stand Up To Cancer (SU2C) when cardholders spend $10 or more for dining out.

Featured image by Noah Fecks
Editorial disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airline or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

TPG featured card

Best for dining at restaurants
TPG Editor‘s Rating
4 / 5
Go to review
Apply for American Express® Gold Card
at American Express's secure site

Rewards

1 - 4X points

Intro offer

As High As 100,000 points. Find Out Your Offer.

Annual Fee

$325

Recommended Credit

Excellent to Good

Why We Chose It

There’s a lot to love about the Amex Gold. It’s a fan favorite thanks to its fantastic bonus-earning rates at restaurants worldwide and at U.S. supermarkets. If you’re hitting the skies soon, you’ll also earn bonus Membership Rewards points on travel. Paired with up to $120 in Uber Cash annually (for U.S. Uber rides or Uber Eats orders, card must be added to Uber app and you can redeem with any Amex card), up to $120 in annual dining statement credits to be used with eligible partners, an up to $84 Dunkin’ credit each year at U.S. Dunkin Donuts and an up to $100 Resy credit annually, there’s no reason that foodies shouldn’t add the Amex Gold to their wallet. These benefits alone are worth more than $400, which offsets the $325 annual fee on the Amex Gold card. Enrollment is required for select benefits. (Partner offer)

Pros

  • 4 points per dollar spent on dining at restaurants worldwide and U.S. supermarkets (on the first $50,000 in purchases per calendar year; then 1 point per dollar spent thereafter and $25,000 in purchases per calendar year; then 1 point per dollar spent thereafter, respectively)
  • 3 points per dollar spent on flights booked directly with the airline or with amextravel.com
  • Packed with credits foodies will enjoy
  • Solid welcome bonus

Cons

  • Not as useful for those living outside the U.S.
  • Some may have trouble using Uber and other dining credits
  • You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
  • Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
  • Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
  • Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
  • $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
  • $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
  • $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
  • $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
  • Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
  • No Foreign Transaction Fees.
  • Annual Fee is $325.
  • Terms Apply.
Apply for American Express® Gold Card
at American Express's secure site
Terms & restrictions apply. See rates & fees
Best for dining at restaurants
TPG Editor‘s Rating
4 / 5
Go to review

Rewards Rate

4XEarn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
4XEarn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
3XEarn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
2XEarn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
1XEarn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
  • Intro Offer

    As High As 100,000 points. Find Out Your Offer.
  • Annual Fee

    $325
  • Recommended Credit

    Excellent to Good

Why We Chose It

There’s a lot to love about the Amex Gold. It’s a fan favorite thanks to its fantastic bonus-earning rates at restaurants worldwide and at U.S. supermarkets. If you’re hitting the skies soon, you’ll also earn bonus Membership Rewards points on travel. Paired with up to $120 in Uber Cash annually (for U.S. Uber rides or Uber Eats orders, card must be added to Uber app and you can redeem with any Amex card), up to $120 in annual dining statement credits to be used with eligible partners, an up to $84 Dunkin’ credit each year at U.S. Dunkin Donuts and an up to $100 Resy credit annually, there’s no reason that foodies shouldn’t add the Amex Gold to their wallet. These benefits alone are worth more than $400, which offsets the $325 annual fee on the Amex Gold card. Enrollment is required for select benefits. (Partner offer)

Pros

  • 4 points per dollar spent on dining at restaurants worldwide and U.S. supermarkets (on the first $50,000 in purchases per calendar year; then 1 point per dollar spent thereafter and $25,000 in purchases per calendar year; then 1 point per dollar spent thereafter, respectively)
  • 3 points per dollar spent on flights booked directly with the airline or with amextravel.com
  • Packed with credits foodies will enjoy
  • Solid welcome bonus

Cons

  • Not as useful for those living outside the U.S.
  • Some may have trouble using Uber and other dining credits
  • You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
  • Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
  • Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
  • Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
  • $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
  • $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
  • $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
  • $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
  • Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
  • No Foreign Transaction Fees.
  • Annual Fee is $325.
  • Terms Apply.