JetBlue bringing back well-known industry exec as it seeks return to stability
JetBlue is coming full circle.
The airline announced Wednesday that longtime airline industry vet Marty St. George will join the carrier as its new president later this month. St. George replaces Joanna Geraghty as she takes over the top job from outgoing CEO Robin Hayes.
St. George, who has more than 30 years of experience in the industry, most recently served as chief commercial officer at Santiago, Chile-based LATAM Airlines. He joined that carrier in 2020.
Most notably, St. George spent 13 years of his career at JetBlue, from 2006 through 2019. He held a variety of roles across network planning, marketing and commercial functions, including four years as executive vice president and chief commercial officer.
St. George was involved with developing and deploying JetBlue's premium Mint product and, according to the airline, was "a key architect of the carrier's focus city strategy."
"I'm energized to be returning to JetBlue at this pivotal time in its history," St. George said in a statement. "JetBlue has incredibly passionate people and one of the best brands in the industry. I'm eager to get to work to help drive the business forward for the benefit of our crewmembers, customers, and owners alike."
Before joining JetBlue, St. George held a variety of network planning and marketing roles at United Airlines and US Airways.
And prior to LATAM, St. George spent time consulting and served Norwegian Air Shuttle as interim chief commercial officer, experience that is likely to come in handy as JetBlue continues to expand its semi-low-cost model across the Atlantic.
St. George returns to JetBlue at a pivotal time for the airline as it struggles to return to profitability and reconfigures its plans following the court-ordered dissolution of its partnership with American Airlines and acquisition of Spirit Airlines.
In the new role, St. George will oversee JetBlue Travel Products, a direct sales channel for add-ons like hotels and rental cars that the airline increasingly sees as a major growth area.
St. George starts at JetBlue on Feb. 26.
TPG featured card
at Capital One's secure site
Terms & restrictions apply. See rates & fees.
| 5X miles | Earn 5X miles on hotels, vacation rentals and rental cars booked through Capital One Travel |
| 2X miles | Earn unlimited 2X miles on every purchase, every day |
Pros
- Stellar welcome offer of 75,000 miles after spending $4,000 on purchases in the first three months from account opening. Plus, a $250 Capital One Travel credit to use in your first cardholder year upon account opening.
- You'll earn 2 miles per dollar on every purchase, which means you won't have to worry about memorizing bonus categories
- Rewards are versatile and can be redeemed for a statement credit or transferred to Capital One’s transfer partners
Cons
- Highest bonus-earning categories only on travel booked via Capital One Travel
- LIMITED-TIME OFFER: Enjoy $250 to use on Capital One Travel in your first cardholder year, plus earn 75,000 bonus miles once you spend $4,000 on purchases within the first 3 months from account opening - that’s equal to $1,000 in travel
- Earn unlimited 2X miles on every purchase, every day
- Earn 5X miles on hotels, vacation rentals and rental cars booked through Capital One Travel
- Miles won't expire for the life of the account and there's no limit to how many you can earn
- Receive up to a $120 credit for Global Entry or TSA PreCheck®
- Use your miles to get reimbursed for any travel purchase—or redeem by booking a trip through Capital One Travel
- Enjoy a $50 experience credit and other premium benefits with every hotel and vacation rental booked from the Lifestyle Collection
- Transfer your miles to your choice of 15+ travel loyalty programs
- Top rated mobile app