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JetBlue bringing back well-known industry exec as it seeks return to stability

Feb. 07, 2024
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2 min read
JetBlue A321neo-1
JetBlue bringing back well-known industry exec as it seeks return to stability
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JetBlue is coming full circle.

The airline announced Wednesday that longtime airline industry vet Marty St. George will join the carrier as its new president later this month. St. George replaces Joanna Geraghty as she takes over the top job from outgoing CEO Robin Hayes.

St. George, who has more than 30 years of experience in the industry, most recently served as chief commercial officer at Santiago, Chile-based LATAM Airlines. He joined that carrier in 2020.

Most notably, St. George spent 13 years of his career at JetBlue, from 2006 through 2019. He held a variety of roles across network planning, marketing and commercial functions, including four years as executive vice president and chief commercial officer.

St. George was involved with developing and deploying JetBlue's premium Mint product and, according to the airline, was "a key architect of the carrier's focus city strategy."

"I’m energized to be returning to JetBlue at this pivotal time in its history," St. George said in a statement. "JetBlue has incredibly passionate people and one of the best brands in the industry. I’m eager to get to work to help drive the business forward for the benefit of our crewmembers, customers, and owners alike.”

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Before joining JetBlue, St. George held a variety of network planning and marketing roles at United Airlines and US Airways.

And prior to LATAM, St. George spent time consulting and served Norwegian Air Shuttle as interim chief commercial officer, experience that is likely to come in handy as JetBlue continues to expand its semi-low-cost model across the Atlantic.

St. George returns to JetBlue at a pivotal time for the airline as it struggles to return to profitability and reconfigures its plans following the court-ordered dissolution of its partnership with American Airlines and acquisition of Spirit Airlines.

In the new role, St. George will oversee JetBlue Travel Products, a direct sales channel for add-ons like hotels and rental cars that the airline increasingly sees as a major growth area.

St. George starts at JetBlue on Feb. 26.

Featured image by DAVID SLOTNICK/THE POINTS GUY
Editorial disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airline or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

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Why We Chose It

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  • Packed with credits foodies will enjoy
  • Solid welcome bonus

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  • Some may have trouble using Uber and other dining credits
  • You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
  • Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
  • Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
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  • $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
  • $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
  • $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
  • $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
  • Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
  • No Foreign Transaction Fees.
  • Annual Fee is $325.
  • Terms Apply.