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Marriott Pilots Homesharing in London With Partner Company Hostmaker

April 23, 2018
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3 min read
tribute portfolio
Marriott Pilots Homesharing in London With Partner Company Hostmaker
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Just days after announcing its new unified loyalty program with SPG, Marriott is tackling another frontier. The world's largest hotel chain officially entered the homesharing market on April 23, launching a six-month partnership with Hostmaker, a London-based home rental management company.

“Hostmaker already does an incredible job of curating a great portfolio of homes," said Marriott Chief Customer Experience Officer Adam Malamut. "Within that portfolio, we added other types of design, safety and security criteria that meet our standards.”

Tribute Portfolio Homes allow travelers to book homestays with hotel perks and service quality.

The companies worked together to handpick each of the more than 200 homes across London that will be participating in the pilot, which are available for booking at TributePortfolioHomes.com at an average nightly rate of $280-$350. Each home features at least one bedroom and is equipped with a full kitchen and laundry facilities, as well as meeting Marriott hotel standards for safety, design, security and service. Guests who book Tribute Portfolio homes will also receive additional hotel-like services and amenities, such as 24/7 dedicated phone support and an in-person check-in/welcome experience.

But perhaps the most appealing reason to choose a Marriott homeshare over competitors such as Airbnb and Homeaway is the ability to earn Marriott Rewards points on each stay, which no doubt will be attractive to travelers who are recalculating their plans after the Marriott-SPG loyalty program update. And beginning in May 2018, travelers can redeem points for homestays as well.

While Marriott certainly isn’t the first major hospitality company to dip its toes into the sharing economy or professionally managed home rentals, this homeshare endeavor differs from competitors such as Wyndham or Choice Hotels, which have both participated in the vacation rental market for years.

Marriott is using its own existing brand, Tribute Portfolio, to market the available homestays, rather than using Hostmaker's existing brand or creating a new brand. And while these same homes are also available for bookings via other sites such as Hostmaker's own website or Airbnb, Marriott promises "an exclusive experience" for guests who book through TributePortfolioHomes.com.

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Marriott and Hostmaker chose to launch the pilot program in London because they felt the market was “conducive to learning quickly and complementary to our hotel inventory,” according to Skift.com. If the pilot is successful, Marriott may consider expanding into other markets.

This isn't Marriott's first time evaluating the homeshare market. CEO Arne Sorenson has often mentioned the hotel chain's interest in the industry, which even led to a scathing open letter from Airbnb last fall.

“We’ve been thinking about this for a while, and how this type of business affects ours,” Malamut said. “Timing is about finding the right partner to bring an idea to life that makes sense for our business. That’s what we’re offering here.”

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  • Intro Offer

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  • Annual Fee

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  • Recommended Credit

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Why We Chose It

There’s a lot to love about the Amex Gold. It’s a fan favorite thanks to its fantastic bonus-earning rates at restaurants worldwide and at U.S. supermarkets. If you’re hitting the skies soon, you’ll also earn bonus Membership Rewards points on travel. Paired with up to $120 in Uber Cash annually (for U.S. Uber rides or Uber Eats orders, card must be added to Uber app and you can redeem with any Amex card), up to $120 in annual dining statement credits to be used with eligible partners, an up to $84 Dunkin’ credit each year at U.S. Dunkin Donuts and an up to $100 Resy credit annually, there’s no reason that foodies shouldn’t add the Amex Gold to their wallet. These benefits alone are worth more than $400, which offsets the $325 annual fee on the Amex Gold card. Enrollment is required for select benefits. (Partner offer)

Pros

  • 4 points per dollar spent on dining at restaurants worldwide and U.S. supermarkets (on the first $50,000 in purchases per calendar year; then 1 point per dollar spent thereafter and $25,000 in purchases per calendar year; then 1 point per dollar spent thereafter, respectively)
  • 3 points per dollar spent on flights booked directly with the airline or with amextravel.com
  • Packed with credits foodies will enjoy
  • Solid welcome bonus

Cons

  • Not as useful for those living outside the U.S.
  • Some may have trouble using Uber and other dining credits
  • You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
  • Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
  • Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
  • Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
  • $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
  • $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
  • $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
  • $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
  • Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
  • No Foreign Transaction Fees.
  • Annual Fee is $325.
  • Terms Apply.