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Marriott plans major expansion in France

June 12, 2024
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3 min read
Cafe on the bank of the Seine river on a sunny day, Paris, France
Marriott plans major expansion in France
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While the Summer Olympics will conclude in Paris in August, Marriott is playing the long game when it comes to France.

The world’s largest hotel company plans to add 10 hotels and more than 1,000 rooms across France by the end of 2025. The planned expansion includes brands like 2023 TPG Award-winner Moxy, Residence Inn, Courtyard, Aloft and The Luxury Collection. The new hotels will boost Marriott’s existing French footprint of 69 hotels across 29 cities.

"We remain focused on strengthening our presence in primary and secondary markets in France in line with the strong demand we are seeing for leisure and resort experiences, as well as for business travel,” Alexandra Goguet, Marriott International’s vice president of development for France and the Benelux region, said in a statement.

It's not a shock that Marriott wants to beef up its presence in France. It was one of the first countries in Europe to return to pre-pandemic visitor and visitor spending levels, and it's also the most-visited country in the world, according to the United Nations World Tourism Organization.

The move comes amid a broader push by companies like Hilton and Hyatt to beef up their presence across Europe, too. For Marriott, hotel performance in Europe was up nearly 22% last year, and rates increased by more than 7%, according to the company's most recent annual filing with the U.S. Securities and Exchange Commission.

Moxy has the largest presence in the ongoing expansion, with Moxy Annecy and Moxy Paris Clamart slated to open this year and Moxy Nice expected to open by the end of 2025. There are already nine other Moxy hotels operating in France. Residence Inn by Marriott Lille, Courtyard by Marriott Lyon East and Aloft Dijon are some other upcoming openings planned across France.

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The marquee project for Marriott is Hotel du Couvent, a Luxury Collection Hotel, Nice. This project entails a renovation of a convent that dates back to 1604; it will result in 88 luxury guest rooms and suites slated to open this summer. Additionally, Marriott plans to open a Tribute Portfolio hotel in Mougins, a hillside town 15 minutes north of Cannes.

“Conversion and adaptive reuse projects represent nearly half our properties expected to join the Marriott portfolio in France by the end of 2025,” Goguet said. “These projects allow us to add hotels in key locations in city centres and demonstrate our expertise and flexibility in finding innovative solutions to adapt existing buildings whilst creating fantastic guest experiences.”

Related reading:

Featured image by ALEXANDER SPATARI/GETTY IMAGES
Editorial disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airline or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

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  • Solid welcome bonus

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  • Some may have trouble using Uber and other dining credits
  • You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
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  • Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
  • Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
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  • $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
  • $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
  • $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
  • $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
  • Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
  • No Foreign Transaction Fees.
  • Annual Fee is $325.
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