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Marriott to increase Ambassador Elite spending, bring back personal ambassadors in 2023

Nov. 16, 2022
4 min read
Marriott Maui
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Two changes are coming to Marriott Bonvoy's top-tier Ambassador Elite status next year.

First, the good news: Marriott will bring back personal ambassadors to assist Ambassador Elite members in their Marriott Bonvoy travel. This was previously a flagship benefit of Ambassador Elite status, but it was removed during the height of the coronavirus pandemic.

The bad news? While the 100-elite-night requirement will remain unchanged, the annual spending requirement will be increasing from $20,000 to $23,000.

In a statement, a Marriott spokesperson said, "To ensure the program is delivering the highest level of service to its most loyal members when it is most important, Marriott Bonvoy is announcing an enhancement for Ambassador Elite members to help make travel planning easier and trips more fulfilling within the Marriott Bonvoy portfolio."

Here's a closer look at the changes.

Personal ambassadors

a large hotel complex surrounding multiple swimming pools
The Waikoloa Beach Marriott Resort & Spa on the Big Island of Hawaii. RYAN SMITH/THE POINTS GUY

While Ambassador Elite status used to come with a personal ambassador, Marriott furloughed its ambassador agents in August 2020. As an Ambassador Elite member, my emails to my ambassador bounced back. Marriott's ambassador agents were among the company's best — tasked with ensuring that their most cherished clients were well taken care of.

In addition to looking after my reservations and often having a welcome amenity waiting in the room, my ambassador often sent local hand-picked restaurant recommendations and sights when I was on the road, and they were always superb.

In mid-2023, Ambassador Elite members will be assigned personal ambassadors again. Marriott is also launching a self-service preference tool that allows Ambassador Elite members to share personal information like interests, hobbies and food and beverage preferences. According to Marriott, the self-service preference tool is intended to provide personalized service.

When I logged in to my Ambassador Elite account and navigated to my profile, I found that this feature is already live on the website.

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Related: 6 ways Marriott can improve Ambassador Elite status

Increased annual spending

JW Marriott Phu Quoc
The JW Marriott Phu Quoc Emerald Bay Resort & Spa in Vietnam. KATHRYN ROMEYN/THE POINTS GUY

This year, Marriott Bonvoy members have to earn 100 elite qualifying nights and spend $20,000 on qualifying purchases to qualify for Ambassador Elite. Qualifying purchases generally include base room revenue from an eligible room and incidentals (other hotel transactions that earn points, like on-site dining).

For 2023, the annual spending requirement is increasing by 15% from $20,000 to $23,000. The 100-elite-night requirement remains unchanged. This follows the trend of airlines like Delta and United increasing their elite status spending requirements for next year.

Related: What is Marriott Bonvoy elite status worth?

Bottom line

In the coming days, Titanium Elite and Ambassador Elite members will receive emails about these changes to the Ambassador Elite program, according to Marriott.

While we're glad to see Marriott bring back its personal ambassadors for Ambassador Elite members, by increasing the spending requirement for Ambassador Elite, Marriott is matching the reality of increased room rates since the pandemic.

In 2023, Marriott Bonvoy Ambassador Elite members will have to spend 15% more for their status but will once again enjoy personalized service from a Marriott agent.

Featured image by KYLE OLSEN/THE POINTS GUY
Editorial disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airline or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

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Rewards Rate

4XEarn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
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  • Intro Offer

    As High As 100,000 points. Find Out Your Offer.
  • Annual Fee

    $325
  • Recommended Credit

    Excellent to Good

Why We Chose It

There’s a lot to love about the Amex Gold. It’s a fan favorite thanks to its fantastic bonus-earning rates at restaurants worldwide and at U.S. supermarkets. If you’re hitting the skies soon, you’ll also earn bonus Membership Rewards points on travel. Paired with up to $120 in Uber Cash annually (for U.S. Uber rides or Uber Eats orders, card must be added to Uber app and you can redeem with any Amex card), up to $120 in annual dining statement credits to be used with eligible partners, an up to $84 Dunkin’ credit each year at U.S. Dunkin Donuts and an up to $100 Resy credit annually, there’s no reason that foodies shouldn’t add the Amex Gold to their wallet. These benefits alone are worth more than $400, which offsets the $325 annual fee on the Amex Gold card. Enrollment is required for select benefits. (Partner offer)

Pros

  • 4 points per dollar spent on dining at restaurants worldwide and U.S. supermarkets (on the first $50,000 in purchases per calendar year; then 1 point per dollar spent thereafter and $25,000 in purchases per calendar year; then 1 point per dollar spent thereafter, respectively)
  • 3 points per dollar spent on flights booked directly with the airline or with amextravel.com
  • Packed with credits foodies will enjoy
  • Solid welcome bonus

Cons

  • Not as useful for those living outside the U.S.
  • Some may have trouble using Uber and other dining credits
  • You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
  • Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
  • Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
  • Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
  • $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
  • $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
  • $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
  • $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
  • Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
  • No Foreign Transaction Fees.
  • Annual Fee is $325.
  • Terms Apply.