Wildfire-ravaged Los Angeles wants visitors to help the area recover and rebuild

As Los Angeles slowly begins to assess the damage caused by recent wildfires, it's clear that rebuilding will take years and cost an astronomical sum of money. Some reports estimate a cost as high as $40 billion. Not to mention the threat of more fires remains strong as the Santa Ana winds and dry conditions persist. The possibility of rain showers this weekend offers hope that the worst of the fires could be over — though the rain could bring new challenges to the area.

In response to the devastation and lingering conditions, LA Mayor Karen Bass signed an executive order on Jan. 21 ordering expedited cleanup in burn areas and mitigation of fire-related pollutants in local stormwater systems, beaches and ocean water. The order also directs the city's department of public works crews to clear and remove vegetation, shore up hillsides with reinforced concrete barriers, lay down sandbags and clear debris from affected neighborhoods ahead of rainfall.

“With rain in the forecast, it’s imperative we take aggressive action to prevent additional damage in burn areas and to protect our water and ocean from hazardous runoff,” Bass said in a press release. “These communities have already endured unimaginable loss — we are taking action against further harm.”

The Eaton and Palisades fires have killed at least 28 people and destroyed more than 14,000 structures in Altadena and Pacific Palisades. According to the Associated Press, the Palisades fire had reached 61% containment and the Eaton fire had reached 87% as of Tuesday.

As city and county leaders begin the recovery process, tourism and hospitality officials have announced that the City of Angels wants and needs the support of visitors.

“Los Angeles has always been a beacon to the world — a place where dreams are born and stories unfold from the silver screen to iconic landmarks," Visit California president and CEO Caroline Beteta said in a press release sent to TPG. "One of the best ways to support the comeback of Los Angeles is to plan a trip."

Much like Maui after it suffered its own horrific wildfires, Los Angeles is hoping tourism can help kickstart its economic recovery from the calamitous event. The fires not only destroyed homes and entire neighborhoods, but local businesses as well.

"The city, along with its iconic sites and experiences — the Hollywood Sign, Universal Studios Hollywood, the Santa Monica Pier, Getty and Getty Villa, Griffith Observatory and many more — remain intact and accessible to visitors from around the world," Beteta said.

Of course, some wonder if the time is right to visit the city so soon after the destruction.

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Is now the right time to visit Los Angeles?

This is a tricky question. Just as Maui struggled with balancing its all-important tourism industry and locals' rebuilding needs, LA has to manage a similarly delicate situation.

Obviously, the areas most affected by the fires, like Pacific Palisades, should be off-limits to visitors. Many residents are still unable to return home to survey damage; the last thing they or first responders need is intrusive tourists trying to get a close-up look. The air quality remains poor in some parts of LA, so that's also something to consider before booking a trip.

However, many shops and restaurants have reopened in popular areas such as Beverly Hills, Santa Monica and West Hollywood. To highlight the urgency of keeping tourism alive and aiding recovery efforts, city hotel and tourism officials put out a call to action on Jan. 21 urging visitors to not cancel their travel plans.

According to their statement in a press release sent to TPG, more than 540,000 people work in the LA tourism industry in some capacity, and a significant number of those employees were likely affected in some way by the wildfires. The influx of visitors and the money they spend helps them get back on their feet.

To give you an idea of just how important tourism is to the city's bottom line, nearly 50 million people visited Los Angeles in 2023, contributing more than $40 billion in sales to the local economy along the way. Additionally, visitors in 2023 contributed $312 million in Transient Occupancy Tax revenue from their hotel stays.

“Impacted communities and businesses need the tourism economy to keep doors open and to support the many residents whose lives and livelihoods have been affected," said Visit California's Beteta. "Plan a trip and help the local businesses and residents that need tourism now more than ever.”

What's open in Los Angeles?

As we mentioned earlier, many of the city's most popular attractions have already reopened. Warner Bros. and Paramount Pictures have both resumed studio tours on their Hollywood lots. Major theme parks like Disneyland, Universal Studios Hollywood and Knott's Berry Farm have all resumed operations, as have the world-renowned Griffith Observatory and Griffith Park (in view of the iconic Hollywood sign).

Most museums — including the Natural History Museum in Exposition Park, the La Brea Tar Pits, the Los Angeles Museum of Contemporary Art and the Academy Museum of Motion Pictures — are also operational again.

Speaking of the Oscars, the film adaptation of "Wicked" just scored 10 Academy Award nominations. If you are in LA and want to see the touring production of the stage musical, it has resumed performances at the Pantages Theatre and is playing through Feb. 2.

There are still a number of attractions that have not reopened, though. The Getty Museum in Los Angeles remains closed through Jan. 27. Meanwhile, the Getty Villa — which, despite being located in Pacific Palisades, escaped major damage from the wildfires — is closed until further notice. The popular Runyon Canyon and Will Rogers State Historic parks are also closed.

How you can help Los Angeles recover

One of the easiest ways to contribute to recovery efforts as a visitor is to give the local economy a little help. Dine LA Restaurant Week is going on from Jan. 24 through Feb. 7; you can find a list of participating restaurants and make reservations here. Each reservation at one of these restaurants will benefit wildfire relief efforts coordinated by the American Red Cross.

Another easy way to contribute is to attend one of several fundraising events occurring in the city over the next few weeks. Discover Los Angeles has an extensive list of upcoming relief efforts on their website.

Something else that's desperately needed? Volunteers. Some LA-based organizations that need help include:

• Habitat for Humanity LA: It needs contributions and volunteers to help wildfire survivors rebuild.
• LA Food Bank: It needs many people to help the local food bank feed some of the thousands of people affected by the fires.
• LA Animal Services: It needs foster pet parents to help with the number of dogs and cats who have ended up in local shelters since the start of the fires.

More volunteer resources are available on the city's official website.

We'll keep this story updated as we get more information.