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Would You Pay $10 to Drive Down This Famous Street in San Francisco?

April 17, 2019
3 min read
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Would You Pay $10 to Drive Down This Famous Street in San Francisco?
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Would you pay $10 to drive down San Francisco's famous Lombard Street (also known as the most crooked street in the world)? A bill proposed by city and state officials on Monday aims to combat the traffic jams plaguing the area by introducing a reservation system — and a toll to drive down the street.

According to CBS, an estimated 2 million tourists per year attempt to drive down the famous street in San Francisco's residential Russian Hill neighborhood, causing lines of cars that sometimes stretch for several blocks.

"The cars really impact the neighborhood because they line up, they back up, they are sitting idling," Greg Brundage, president of the Lombard Hill Improvement Association, told the Associated Press.

Photo by KEITH WONG on Unsplash

The street is frequently listed as one of the city's top sights to see. The neighborhood's residents created the hairpin turns in 1922 because the street's 27-degree grade was too steep for the cars of the era. In the 1950s, residents planted flowers like roses and hydrangeas, turning Lombard Street into the beautiful attraction it is today.

But the area's past residents may have been too successful in their efforts to make the street attractive. Current residents have been petitioning city officials to do something about the traffic, trespassing and trash for years.

The San Francisco Transportation Authority has developed two proposals to address the situation. In the first plan, tourists would need a reservation at all times and would have to pay $5 per vehicle. An alternative plan proposes a reservation system from 9am to 9pm that would charge $5 on weekdays and $10 on weekends and holidays. The street's residents would be exempt, as would their guests and people who need to work in the area.

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So, would you pay? We put the question out to our followers on Twitter, and got mixed responses. Greer W. called the proposal "a reasonable toll to pay for the traffic congestion that it causes." And Kevin C., a financial consultant at Charles Schwab, tweeted, "Given that it's mostly tourists who would likely be paying it, I say go for it. But being a local ... no, I wouldn't pay it."

Others weren't quite so diplomatic. "No way, but I'd sure like to get a look at the suckers who would," one person responded.

If the toll does come into effect, it likely wouldn't be until 2020, but the city needs approval from the state legislature to charge for access to a public road. So if an iconic photograph on Lombard is on your travel to-do list, you might want to get there sooner than later. Just remember to be respectful of the people who call the street their home.

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Rewards Rate

4XEarn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
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  • Intro Offer

    As High As 100,000 points. Find Out Your Offer.
  • Annual Fee

    $325
  • Recommended Credit

    Excellent to Good

Why We Chose It

There’s a lot to love about the Amex Gold. It’s a fan favorite thanks to its fantastic bonus-earning rates at restaurants worldwide and at U.S. supermarkets. If you’re hitting the skies soon, you’ll also earn bonus Membership Rewards points on travel. Paired with up to $120 in Uber Cash annually (for U.S. Uber rides or Uber Eats orders, card must be added to Uber app and you can redeem with any Amex card), up to $120 in annual dining statement credits to be used with eligible partners, an up to $84 Dunkin’ credit each year at U.S. Dunkin Donuts and an up to $100 Resy credit annually, there’s no reason that foodies shouldn’t add the Amex Gold to their wallet. These benefits alone are worth more than $400, which offsets the $325 annual fee on the Amex Gold card. Enrollment is required for select benefits. (Partner offer)

Pros

  • 4 points per dollar spent on dining at restaurants worldwide and U.S. supermarkets (on the first $50,000 in purchases per calendar year; then 1 point per dollar spent thereafter and $25,000 in purchases per calendar year; then 1 point per dollar spent thereafter, respectively)
  • 3 points per dollar spent on flights booked directly with the airline or with amextravel.com
  • Packed with credits foodies will enjoy
  • Solid welcome bonus

Cons

  • Not as useful for those living outside the U.S.
  • Some may have trouble using Uber and other dining credits
  • You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
  • Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
  • Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
  • Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
  • $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
  • $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
  • $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
  • $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
  • Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
  • No Foreign Transaction Fees.
  • Annual Fee is $325.
  • Terms Apply.