JetBlue expands redemptions for travel-booking platform — and gives it a new name
JetBlue is renaming its travel platform that allows customers to book and then earn points on travel beyond flights — whether they're renting a car, staying in a hotel or booking an activity.
The New York-based carrier on Tuesday announced the launch of TrueBlue Travel, the airline's non-air, travel-booking arm.
Let's say you're traveling to the beach and want to make a reservation for a car rental or a beach house. This platform will allow you to do it.
And, one of the biggest pieces of news: JetBlue revealed that members of its TrueBlue loyalty program will now be able to redeem their points on a much larger portion of those reservations.
Here's what to know about TrueBlue Travel, what's changing and what it means for travelers.
What is TrueBlue Travel?
TrueBlue Travel is JetBlue's rebranded travel booking platform that allows customers to make different types of travel reservations, including:
- Hotel stays
- Car rentals
- Vacation rentals
- Activities
- Purchasing luggage
Top off your points: The best credit card welcome offers we're seeing right now
On some trips, vacation packages like these can be a way to save on each element of the trip while still taking advantage of elite status benefits and earning airline points.
JetBlue is also quick to note its platform offers 24-hour human assistance when problems arise, something some third-party travel sites lack and have previously received criticism over.
Earning points on TrueBlue Travel bookings
If you're a TrueBlue member and log in with your account, you'll be able to earn points and Tiles toward JetBlue Mosaic elite status through these bookings.
If you're a TrueBlue member and log in with your account, you'll earn points and Tiles toward Mosaic status when booking through TrueBlue Travel:
- 1 point per dollar spent on hotels, rental cars, activities, and travel bags
- 1 Tile for every $100 spent on eligible purchases
You'd earn even more points if you paid for your trip with a JetBlue credit card.
Plus, for a limited time, customers who book travel packages between Aug. 5 and 8 can earn 2 Tiles (instead of 1) per $100 spent on car and hotel reservations booked through the platform. Travel must be completed by Nov. 30.
Read more: JetBlue partners with Vrbo, allowing TrueBlue earnings on home rentals
New: Redemptions
Going forward, TrueBlue members can now redeem their points on a wider array of bookings, too.
Previously, TrueBlue members could redeem their points on combined flight-and-hotel packages through JetBlue Vacations.
Now, members will be able to redeem JetBlue points on:
- Standalone hotel stays
- Standalone car rentals
Keep in mind, you can transfer points to JetBlue from several major credit card rewards programs.
What's happening to Paisly?
If you're a frequent JetBlue flyer, this may sound pretty similar to the services the airline has previously offered through its Paisly platform ... and for good reason. This is more of a rebrand than an entirely new site.
Paisly, a Florida-based, wholly owned subsidiary of JetBlue, is technically the tech that powers the airline's booking platform — the white-label engine behind it, if you will.
And recently, JetBlue announced that United Airlines will adopt Paisly as the provider of its booking platform as part of the same deal that led to the "Blue Sky" partnership between the two airlines.
My take: Why I'm excited about United and JetBlue's new partnership, and where there's room to grow
Going forward, JetBlue will refer to its booking platform as "TrueBlue Travel, powered by Paisly."
Bottom line
JetBlue sees the growth of Paisly and the rebranding of its vacations platform as the latest step in its "JetForward" plan to return the company to profitability for the first time since 2019 — the same overarching plan that will soon usher in airport lounges and domestic first-class seats.
"By expanding how and where members can redeem points through TrueBlue Travel, and delivering that experience through Paisly, our in-house travel services company, we're bringing more flexibility and value to the program," Edward Pouthier, JetBlue's vice president of loyalty and personalization, said in a statement announcing the news.
Related reading:
- TPG's 2025 travel trends report
- Key travel tips you need to know — whether you're a first-time or frequent traveler
- Best travel credit cards
- Where to go in 2025: The 29 best places to travel
- 6 real-life strategies you can use when your flight is canceled or delayed
- 8 of the best credit cards for general travel purchases
TPG featured card
at American Express's secure site
Terms & restrictions apply. See rates & fees.
| 4X | Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year. |
| 4X | Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year. |
| 5X | New! Earn 5X Membership Rewards® points on prepaid hotel stays booked through AmexTravel.com or the Amex Travel App. |
| 3X | Earn 3X Membership Rewards® points on flights booked through AmexTravel.com, the Amex Travel App, or purchased directly from airlines. |
| 2X | Earn 2X Membership Rewards® points on prepaid car rentals booked through AmexTravel.com or the Amex Travel App and cruises booked and paid through AmexTravel.com. |
| 1X | Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases. |
Pros
- Valuable dining and food-related credits
- Flexible rewards with airline and hotel transfer partners
- Multiple travel and purchase protections
- No foreign transaction fees
- Access to Amex Offers for additional savings (enrollment required)
Cons
- Not as useful for those living outside the U.S.
- Some may have trouble using Uber and other dining credits
- You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $8,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
- Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
- Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
- New! Earn 5X Membership Rewards® points on prepaid hotel stays booked through AmexTravel.com or the Amex Travel App.
- Earn 3X Membership Rewards® points on flights booked through AmexTravel.com, the Amex Travel App, or purchased directly from airlines.
- Earn 2X Membership Rewards® points on prepaid car rentals booked through AmexTravel.com or the Amex Travel App and cruises booked and paid through AmexTravel.com.
- Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
- Pay It® lets you tap in the American Express® App to quickly pay for small purchase amounts throughout the month and still earn rewards the way you usually do. Plan It® gives you the option to split up big purchases into equal monthly payments with a fixed fee. You’ll know upfront exactly how much you’ll pay.
- Updated! $120 Dining Credit: Earn up to a total of $10 in statement credits monthly when you pay with the Gold Card at Grubhub (including Seamless), Buffalo Wild Wings, Five Guys, The Cheesecake Factory, and Wonder. This can be an annual savings of up to $120. Enrollment required.
- $100 Resy Credit: Get up to $100 in statement credits each calendar year at over 10,000 qualifying U.S. Resy restaurants after you pay for eligible purchases with the American Express® Gold Card. That’s up to $50 in statement credits semi-annually. Enrollment required.
- $84 Dunkin' Credit: Earn up to $7 in monthly statement credits after you pay with the American Express® Gold Card at U.S. Dunkin’ locations. Enrollment required.
- $120 Uber Cash on Gold: Enjoy up to $120 in Uber Cash annually with your Gold Card. Just add your Card to your Uber account and you'll get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an Amex Card for your transaction.
- New! As an American Express® Gold Card Member, you can enjoy complimentary Hertz Five Star® Status. Enjoy benefits like skipping the counter at select locations, adding an additional driver at no additional cost*, and vehicle upgrades**. Benefit enrollment and Hertz Gold+ registration are required. *Additional drivers must meet standard rental qualifications and must be a spouse or domestic partner to qualify as complimentary. Other additional drivers subject to fees. **Benefits are subject to availability and vary by location. Additional Hertz program Terms and Conditions including age restrictions apply.
- Take advantage of a $100 credit towards eligible charges* at over 1,300 upscale hotels worldwide when you book The Hotel Collection through AmexTravel.com or the Amex Travel App **. *Eligible charges vary by property. **The Hotel Collection requires a two-night minimum stay.
- Book your travel through the Amex Travel App with added peace of mind – backed by American Express® service and support. Only for American Express® Card Members.
- Whenever you need us, we're here. Our Member Services team will ensure you are taken care of. From lost Card replacement to statement questions, we are available to help 24/7.
- No Foreign Transaction Fees.
- Annual Fee is $325.
- Terms Apply.