JetBlue to Introduce a Basic Economy Fare Option

Sep 28, 2018

This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. Terms apply to the offers listed on this page. For an explanation of our Advertising Policy, visit this page.

The time has finally come: JetBlue is introducing its own version of basic economy. Beginning “later next year,” JetBlue will change up its fare options to attract those looking for the lowest fare without worrying about sacrificing the add-ons.

JetBlue is calling the new basic economy fare “Blue Save” — at least for now. The Blue Save fare class will join Blue and Blue More. (Note that in the blog post announcing the change, JetBlue said that these are working labels for now and not actual brand names.)

At this point, it seems like JetBlue is fairly unsure of exactly what Blue Save will entail. Currently, the carrier says that passengers who purchase this basic economy option “will agree to some limits, which might include things like boarding order, seating and change/cancellation flexibility.”

While the carrier says that basic economy passengers can expect those cuts to the experience, they’ll still have access to the same spacious seats, free inflight entertainment and Wi-Fi, free snacks and soft drinks, a carry-on bag and personal item included. Yes, you read that right. It appears JetBlue is going the route of allowing Blue Save passengers to bring both a personal item and a carry-on bag for free.

“Ultra-low-cost carriers and basic economy options created a big market for bare-bones fares, and internet comparison sites encouraged more people to shop solely on price,” JetBlue President and COO Joanna Geraghty said in a blog post. “At JetBlue, we never liked the ‘no frills’ approach. But with these competitors now offering basic economy on many routes we fly, Customer behavior suggests our success is at risk if we do not disrupt this market by lowering fares without sacrificing the experience.”

Currently, JetBlue offers the following fare classes: Blue, Blue Plus and Blue Flex. When its basic economy fare structure is implemented, it’ll offer the following classes (subject to name change): Blue Save, Blue and Blue More.

The carrier says that currently, very few people select the Blue Flex option. Instead, it’s making that higher-level option more broadly appealing. As such, it’ll offer those customers additional benefits, such as expedited access in the airport and the continued ability to change or cancel flights without penalty. The Blue fare option will remain the same as what’s offered today.

As far as what the introduction of basic economy means for Mosaic members or those that hold any of its cobranded JetBlue credit cards, the airline isn’t sharing how the addition will impact those flyers. “We’ll announce to our Mosaic customers how their specific benefits will apply to each fare as we get closer to launch,” a JetBlue spokesperson told TPG.

While basic economy generally isn’t the best news, JetBlue appears to be limiting the restrictions on its version of the fare.

“We’ve all heard the horror stories from Customers about ultra-low-cost travel,” Geraghty said in her blog post. “JetBlue can do better for them.”

Featured image courtesy of JetBlue.

Delta SkyMiles® Platinum American Express Card

Earn 90,000 bonus miles after you spend $3,000 in purchases on your new Card in your first 3 months. Offer ends 8/3/2022.

With Status Boost™, earn 10,000 Medallion Qualification Miles (MQMs) after you spend $25,000 in purchases on your Card in a calendar year, up to two times per year getting you closer to Medallion Status. Earn 3X Miles on Delta purchases and purchases made directly with hotels, 2X Miles at restaurants and at U.S. supermarkets and earn 1X Mile on all other eligible purchases. Terms Apply.

Apply Now
More Things to Know
  • Limited Time Offer: Earn 90,000 bonus miles after you spend $3,000 in purchases on your new Card in your first 3 months. Offer ends 8/3/2022.
  • Earn up to 20,000 Medallion® Qualification Miles (MQMs) with Status Boost® per year. After you spend $25,000 in purchases on your Card in a calendar year, you can earn 10,000 MQMs up to two times per year, getting you closer to Medallion® Status. MQMs are used to determine Medallion® Status and are different than miles you earn toward flights.
  • Earn 3X Miles on Delta purchases and purchases made directly with hotels.
  • Earn 2X Miles at restaurants worldwide including takeout and delivery in the U.S., and at U.S. supermarkets.
  • Earn 1X Miles on all other eligible purchases.
  • Receive a Domestic Main Cabin round-trip companion certificate each year upon renewal of your Card. Payment of the government imposed taxes and fees of no more than $80 for roundtrip domestic flights (for itineraries with up to four flight segments) is required. Baggage charges and other restrictions apply. See terms and conditions for details.
  • Enjoy your first checked bag free on Delta flights.
  • Fee Credit for Global Entry or TSA PreCheck® after you apply through any Authorized Enrollment Provider. If approved for Global Entry, at no additional charge, you will receive access to TSA PreCheck.
  • Enjoy an exclusive rate of $39 per person per visit to enter the Delta Sky Club® for you and up to two guests when traveling on a Delta flight.
  • No Foreign Transaction Fees.
  • $250 Annual Fee.
  • Terms Apply.
  • See Rates & Fees
Regular APR
17.24%-26.24% Variable
Annual Fee
Balance Transfer Fee
Recommended Credit
Terms and restrictions apply. See rates & fees.

Editorial Disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airlines or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

Disclaimer: The responses below are not provided or commissioned by the bank advertiser. Responses have not been reviewed, approved or otherwise endorsed by the bank advertiser. It is not the bank advertiser’s responsibility to ensure all posts and/or questions are answered.