JetBlue gets into ASMR with 'calming' airport sounds
Traveling can be stressful enough (even if you have lounge access or a business class ticket), am I right?
But now JetBlue is hoping to ease the anxiety of airport travel by releasing an ASMR video. For those who aren't familiar, ASMR stands for autonomous sensory meridian response, which describes a feeling of euphoric tingling and relaxation that can come over someone when watching certain videos or hearing certain sounds, according to sleep.org.
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JetBlue on December 16 released a nine-minute YouTube video introducing "AirSMR," which it says is a a selection of calming airport sounds to help you chill, study, sleep, travel, and more. At the beginning of the video, a soothing voice from JetBlue's Terminal 5 at John F. Kennedy International Airport (JFK) advises listeners to put on a pair of headphones.
Mundane actions such as hair washing, getting your teeth cleaned, and even eating Thai food have been turned into ASMR videos that have gone viral in recent years.
You'll hear some regular airport sounds -- luggage rolling on the ground, the time, boarding calls -- without the usual hubbub of loud phone calls or travelers rushing the gate before their boarding group is called. Some calming breathing exercises midway through the video are sure to get your relaxed before your trip. There's even some JetBlue promotion as the narrator points out that there are charging outlets onboard many JetBlue flights.
While traveling can be relaxing and calming, that isn't always the case.
A 2012 study found that planning a trip produced higher levels of stress when compared to the stress related to the actual travel or stay.
Those who took an international vacation with a spouse or loved one reported more stress in the trip-planning phase. Men and older adults traveling with children were more prone to stress while traveling to the destination. First-time consumers and younger adults reported more stress while at the destination, the study also found.
Related: United CEO Wants to 'De-Stress the Travel Lifestyle'
Airlines are also thinking about how to "de-stress" travel. Now ex-United CEO Oscar Munoz told CNBC in a 2018 interview that the airline wanted to focus on ways to improve airline-passenger communication, including updates for irregular operations. The airline also wants to figure out how to notify travelers of delays far enough in advance that they may not even have to make a futile trip to the airport.
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- In addition, the card comes with many premium travel perks such as an annual $300 credit for bookings through Capital One Business Travel.
- Business owners are also able to add employee cards for free.
Cons
- The card requires significant spending to earn the welcome offer.
- Another drawback is that the annual travel credit can only be used on bookings made through Capital One Business Travel.
- LIMITED-TIME OFFER: Earn up to 400K bonus miles: 200K miles when you spend $30K in the first 3 months, and an additional 200k miles when you spend $150k in the first 6 months
- Earn unlimited 2X miles on every purchase, everywhere—with no limits or category restrictions
- Earn 10X miles on hotels and rental cars and 5X miles on flights and vacation rentals booked through Capital One Business Travel
- With no preset spending limit, enjoy big purchasing power that adapts so you can spend more and earn more rewards
- Empower your teams to make business purchases while earning rewards on their transactions, with free employee and virtual cards. Plus, automatically sync your transaction data with your accounting software and pay your vendors with ease
- Redeem your miles on flights, hotels and more. Plus, transfer your miles to any of the 15+ travel loyalty programs
- Every year, you'll get 10,000 bonus miles after your account anniversary date. Plus, receive an annual $300 credit for bookings made through Capital One Business Travel
- Receive up to a $120 credit for Global Entry or TSA PreCheck®. Enjoy access to 1,300+ airport lounges worldwide, including Capital One Lounge locations and Priority Pass™ lounges, after enrollment
- Enjoy a $100 experience credit and other premium benefits with every hotel and vacation rental booked from the Premier Collection
- This is a pay-in-full card, so your balance is due in full every month
- Top rated mobile app