Tight Squeeze: JAL's Budget Carrier to Pack in 9 Across on 787s
One of Asia's best airline's is lowering its standards. In May, Japan Airlines (JAL) announced it would be launching a budget carrier, and now its executives are planning on making serious cutbacks to passenger comforts for the new airline.
JAL plans on launching the low-cost carrier, temporarily named TBL Co. Ltd., in the summer of 2020 — just in time for the Tokyo Olympic Games. It will use two Boeing 787-8s, likely taken from JAL's current fleet that contains 29 of the widebody jets.
The Oneworld carrier is one of two airlines that's configured its aircraft in a less dense 2-4-2 configuration for a total of eight seats across — with some seats measuring 19 inches wide. TPG contributor Katie Genter said JAL's 787-8 is "hands down the best economy hard product" she's experienced.

Now, it plans on densifying the economy layout on aircraft for the new airline, turning it into a 3-3-3 configuration with nine seats across. ANA is the only other airline with some 787s laid out in a 2-4-2 configuration, although it's moving toward a nine-across as well.
Right now, there are between 161 and 181 economy seats on JAL's 787s plus 38 to 52 business and 35 premium economy seats, but the new layout will have 290 to 300 seats in coach.
JAL VP of global sales Steve Smith said that one of the airline's primary reasons for starting a low-cost carrier was that its forecasts revealed that 50% of both Asian, European and North American long-haul markets would be taken by low-cost carriers.
“That’s one in every two seats,” Smith said. “We are a high-yield carrier and we are missing out on a big part of the market.”
The budget carrier will operate long- and medium-haul flights to the Americas, Asia and Europe. Following suit, JAL competitor ANA plans on creating Japan's largest low-cost carrier under the "Peach" brand by March 2020 — merging the current Peach fleet with Vanilla Air's short-haul fleet of A320s.
The airline also wants to greatly expand its route network, adding more than 150 new cities to increase its current offering from 343 to 500 overall. It plans on doing this mostly through partnerships and joint-ventures with other airlines like American, British Airways, Iberia and Hawaiian. It's even working on a partnership with the giant SkyTeam carrier China Eastern Airlines.
H/T: Air Transport World
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- Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
- Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
- Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
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| 4X | Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year. |
| 4X | Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year. |
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Why We Chose It
There’s a lot to love about the Amex Gold. It’s a fan favorite thanks to its fantastic bonus-earning rates at restaurants worldwide and at U.S. supermarkets. If you’re hitting the skies soon, you’ll also earn bonus Membership Rewards points on travel. Paired with up to $120 in Uber Cash annually (for U.S. Uber rides or Uber Eats orders, card must be added to Uber app and you can redeem with any Amex card), up to $120 in annual dining statement credits to be used with eligible partners, an up to $84 Dunkin’ credit each year at U.S. Dunkin Donuts and an up to $100 Resy credit annually, there’s no reason that foodies shouldn’t add the Amex Gold to their wallet. These benefits alone are worth more than $400, which offsets the $325 annual fee on the Amex Gold card. Enrollment is required for select benefits. (Partner offer)Pros
- 4 points per dollar spent on dining at restaurants worldwide and U.S. supermarkets (on the first $50,000 in purchases per calendar year; then 1 point per dollar spent thereafter and $25,000 in purchases per calendar year; then 1 point per dollar spent thereafter, respectively)
- 3 points per dollar spent on flights booked directly with the airline or with amextravel.com
- Packed with credits foodies will enjoy
- Solid welcome bonus
Cons
- Not as useful for those living outside the U.S.
- Some may have trouble using Uber and other dining credits
- You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
- Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
- Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
- Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
- Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
- Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
- $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
- $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
- $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
- $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
- Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
- No Foreign Transaction Fees.
- Annual Fee is $325.
- Terms Apply.

