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Recovering international travel means hotel rates are only getting higher

March 31, 2023
4 min read
Elevated view of Eiffel Tower and Paris skyline at sunset, France
Recovering international travel means hotel rates are only getting higher
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A regional banking crisis, rising interest rates and inflation form an economic trinity to spook many. Based on the number of corporate layoffs announced since last fall, the trinity certainly has done that.

However, the U.S. travel sector remains an anomaly amid an otherwise uncertain economy, especially as international tourism flickers back to life.

U.S. inbound and outbound tourism isn’t back to pre-coronavirus pandemic levels, according to a recent report from the U.S. National Travel and Tourism Office. Still, there’s plenty to celebrate once you dig into the data.

Nearly 51 million people visited the U.S. last year — a 128% increase from 2021, when borders were shut for much of the year. There’s still room to grow to pre-pandemic levels, but this is a huge bragging point for major hotel companies. The CEOs of these hotel companies excitedly noted on recent earnings calls how they have room to raise hotel rates amid still-recovering demand generators.

“The international markets are opening up,” Hilton CEO Christopher Nassetta said on an earnings call earlier this year. “You’re starting to see not just inbound to the U.S. but across the world: People are traveling.”

The fact that international travel hasn't returned to 2019 levels means hotel rates will likely increase further once travelers drive occupancy rates even higher at properties across the country and abroad. In December, international visitors to the U.S. were at roughly 75% of pre-pandemic levels — and that’s well before the peak summer travel season.

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Remember that luxury hotels in the U.S. this month were already performing 24% above 2019 levels, and the overall sector was 10.4% above pre-pandemic performance, according to STR. Bargains are unlikely amid revived international travel advancing later this year.

Hotel companies with a bigger presence abroad, like Accor, also have reason to celebrate. The 8.3 million Americans traveling internationally in December was close to pre-pandemic tourism levels. It was only 6% shy of the demand level seen in December 2019. The return of Chinese travelers abroad is likely to close the remaining gap.

“The two largest emitting markets in terms of numbers of [international] travelers happen to be America and China. You have roughly 150 million Americans traveling outside of America, and you had the same 150 million Chinese traveling outside of China in 2019. Many of the Americans are back,” Accor CEO Sébastien Bazin said on an investor call earlier this year. “It's very likely we're going to see, and it's probably going to go sequentially, a lot of the 150 million people from China traveling [abroad] again.”

What inflation?

In July of last year, 60% of travelers said inflation would impact how they traveled in the latter part of 2022, according to the World Travel & Tourism Council’s Economic Impact: 2022 Global Trends report. So, it's impressive that travel shows signs of strength continuing into the new year.

The WTTC anticipates the U.S. travel and tourism sector to grow by 3.9% annually — nearly double the rate of the overall U.S. economy. It also anticipates the sector to make up 9.2% of the overall economy by 2032. Travel and tourism accounted for 5.5% of the total U.S. economy in 2021.

The WTTC also points to a December 2022 report from Trip.com that indicates travelers in North and Latin America are looking to travel to domestic destinations and international markets like Brazil, New Zealand, China, Japan, Thailand, Malaysia, Qatar and the United Kingdom.

However, it’s important to recognize how much of that travel interest will likely remain in the U.S. before spreading to any international destinations. Domestic travel accounted for nearly 95% of all U.S. travel and tourism spending in 2021. Numbers for 2022 will be released late next month.

Whether domestic or abroad, it is evident there are still travel sectors recovering from pandemic lows. Still-recovering demand means hotel rates aren’t coming down anytime soon. Book now or pay more later.

Featured image by ALEXANDER SPATARI/GETTY IMAGES
Editorial disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airline or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

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  • Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
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  • $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
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  • Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
  • No Foreign Transaction Fees.
  • Annual Fee is $325.
  • Terms Apply.
Apply for American Express® Gold Card
at American Express's secure site
Terms & restrictions apply. See rates & fees
Best for dining at restaurants
TPG Editor‘s Rating
4 / 5
Go to review

Rewards Rate

4XEarn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
4XEarn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
3XEarn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
2XEarn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
1XEarn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
  • Intro Offer

    As High As 100,000 points. Find Out Your Offer.
  • Annual Fee

    $325
  • Recommended Credit

    Excellent to Good

Why We Chose It

There’s a lot to love about the Amex Gold. It’s a fan favorite thanks to its fantastic bonus-earning rates at restaurants worldwide and at U.S. supermarkets. If you’re hitting the skies soon, you’ll also earn bonus Membership Rewards points on travel. Paired with up to $120 in Uber Cash annually (for U.S. Uber rides or Uber Eats orders, card must be added to Uber app and you can redeem with any Amex card), up to $120 in annual dining statement credits to be used with eligible partners, an up to $84 Dunkin’ credit each year at U.S. Dunkin Donuts and an up to $100 Resy credit annually, there’s no reason that foodies shouldn’t add the Amex Gold to their wallet. These benefits alone are worth more than $400, which offsets the $325 annual fee on the Amex Gold card. Enrollment is required for select benefits. (Partner offer)

Pros

  • 4 points per dollar spent on dining at restaurants worldwide and U.S. supermarkets (on the first $50,000 in purchases per calendar year; then 1 point per dollar spent thereafter and $25,000 in purchases per calendar year; then 1 point per dollar spent thereafter, respectively)
  • 3 points per dollar spent on flights booked directly with the airline or with amextravel.com
  • Packed with credits foodies will enjoy
  • Solid welcome bonus

Cons

  • Not as useful for those living outside the U.S.
  • Some may have trouble using Uber and other dining credits
  • You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
  • Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
  • Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
  • Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
  • $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
  • $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
  • $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
  • $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
  • Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
  • No Foreign Transaction Fees.
  • Annual Fee is $325.
  • Terms Apply.