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If you subscribe to the philosophy that one can never really have too many Billy bookcases or Poäng chairs, IKEA has a deal for you.

The Swedish furniture retailer announced this week it has begun offering the IKEA Visa Credit Card, which allows cardholders to earn rewards at the store and on their everyday purchases. The rewards are intriguing, but not entirely impressive. The card, however, is far more problematic when it comes to redemption.

The IKEA Visa, which charges no annual fee, pays:

  • 5% back in rewards on all IKEA purchases, as well as on Traemand kitchen installation and TaskRabbit at-home assembly services
  • 3% back on dining, grocery and utility purchases
  • 1% back on all other purchases

The return on IKEA shopping is excellent, while including utilities — described as “electric, gas (for home heating only), water, sanitary, telegraph services, television, radio and telecommunication services” — in the bonus categories is unusual. There aren’t any consumer credit cards that specifically include utilities as a bonus category, save for the AT&T Universal Savings and Rewards Mastercard (and that’s only good on AT&T service). Just make sure your utility company doesn’t charge you a convenience fee for paying with a credit card.

The other bonus categories are average, at best. You can beat the 3% back on dining by using the Chase Sapphire Reserve to pay for restaurants. The card pays 3x points on dining and travel purchases, and those points are far more valuable because the card is part of the Ultimate Rewards program. Ultimate Rewards points are worth 2.1 cents apiece, according to TPG’s most recent valuations.

You’ll also get a much better return on grocery purchases using the Blue Cash Preferred® Card from American Express, which pays 6% cash back on purchases at US supermarkets on up to $6,000 in annual spending (then 1%).

Limited Redemption Opportunities

Although the IKEA Visa acts like a cash-back card with fixed rewards values, you can’t actually redeem your rewards for cash back. They can only be used to offset the cost of purchases at the store (or its online counterpart).

You can’t even get a statement credit on previous IKEA purchases. Accumulated rewards are only good on future purchases.

Here’s how the redemption program works. You’ll earn “Reward Dollars” on all of your purchases, which will be “automatically redeemed” for a “Reward Certificate” once you earn $15 reward dollars. (You’d earn $15 reward dollars after spending $300 on IKEA purchases or $500 on groceries, for example.)

You’ll receive your certificate in your monthly billing statement 60 to 90 days after you earn it. You then have 45 days after it has been issued to use that certificate before it expires. Reward dollars not converted to certificates will expire 36 months after the date they are posted to your rewards balance.

So, really, rewards only act as a coupon for a discount on (immediate) future purchases. Further, a certificate can be used for only one purchase. Any unused value “will be forfeited.” If you buy something for $50 and have $60 worth of certificates, you’ll lose $10 in rewards during the transaction.

If you still owe money after using your certificates, you must use your IKEA Visa card to pay the balance.

Bottom Line

The redemption rigidity makes this card a tough sell for most consumers. Unless you shop frequently at IKEA and know you’re going to be making regular purchases in the future, this probably isn’t the right card for you. And even if you are a regular IKEA customer, using the card for dining or grocery purchases means you’re sacrificing both rewards-earning potential and better redemption options available on other credit cards.

The Platinum Card® from American Express

The American Express Platinum card has some of the best perks out there: cardholders enjoy the best domestic lounge access (Delta SkyClubs, Centurion Lounges, and Priority Pass), a $200 annual airline fee credit as well as up to $200 in Uber credits, and mid-tier elite status at SPG, Marriott, and Hilton. Combined with the 60,000 point welcome offer -- worth $1,140 based on TPG's valuations -- this card is a no-brainer for frequent travelers. Here are 5 reasons you should consider this card, as well as how you can figure out if the $550 annual fee makes sense for you.

Apply Now
More Things to Know
  • Earn 60,000 Membership Rewards® points after you use your new Card to make $5,000 in purchases in your first 3 months.
  • Enjoy Uber VIP status and free rides in the U.S. up to $15 each month, plus a bonus $20 in December. That can be up to $200 in annual Uber savings.
  • 5X Membership Rewards® points on flights booked directly with airlines or with American Express Travel.
  • 5X Membership Rewards points on prepaid hotels booked on
  • Enjoy access to the Global Lounge Collection, the only credit card airport lounge access program that includes proprietary lounge locations around the world.
  • Receive complimentary benefits with an average total value of $550 with Fine Hotels & Resorts. Learn More.
  • $200 Airline Fee Credit, up to $200 per calendar year in baggage fees and more at one qualifying airline.
  • Get up to $100 in statement credits annually for purchases at Saks Fifth Avenue on your Platinum Card®. Enrollment required.
  • $550 annual fee.
  • Terms Apply.
  • See Rates & Fees
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Editorial Disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airlines or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

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