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Exclusive: Preferred Hotels & Resorts just revamped its loyalty program with more ways to use points

April 03, 2023
4 min read
Pendry Manhattan West
Exclusive: Preferred Hotels & Resorts just revamped its loyalty program with more ways to use points
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There's exciting news for fans of luxurious, boutique and historic hotels: Preferred Travel Group — the force behind Preferred Hotels & Resorts, Historic Hotels of America, Historic Hotels Worldwide and Beyond Green — has given its I Prefer Hotel Rewards program a face-lift.

As a family-owned business with more than 650 participating hotels around the world, like the stylish Pendry Manhattan West in New York City and the much-loved Grand Velas Los Cabos all-inclusive resort in Mexico, I Prefer Hotel Rewards might be a smaller program, but it isn't one you shouldn't sleep on, considering its impressive lineup of properties.

The main changes to the program include a fully revamped membership website with a new member dashboard. The dashboard makes it easier than ever to track how many points you've earned and see how you're moving up the different status tiers. It's also one convenient place to learn about all the participating hotels you can book with points and manage your reservations.

The website now lets you easily select a destination city or country and scroll through available properties to plan your next vacation — and use points to do it.

The I Prefer app is also getting an update with a similar look and functionality as the website. Members can easily check their points and elite status level or book a room with the touch of a finger.

Signing up for I Prefer Hotel Rewards is totally free, and members typically earn 10 base points for every $1 spent (excluding taxes and charges) on eligible stays and 5 base points per $1 spent at select properties.

Upon signing up, members automatically receive Insider status, which comes with early check-in and late checkout, when available, and potential complimentary room upgrades.

After earning 25,000 points, members are upgraded to Explorer status, which includes a welcome amenity on arrival and a 20% points bonus. With 50,000 points, members earn top-tier Elite status, which comes with a 50% points bonus, complimentary food and beverages, a digital anniversary gift and more.

Award stays at participating hotels start at 15,000 points and go up from there. For example, a night at The Watergate Hotel in Washington, D.C., starts at 50,000 points, while the Hermitage Hotel in Nashville starts at 100,000 points.

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PREFERRED TRAVEL GROUP

Members can also pay with a combination of points and cash or trade points for a reward certificate with a fixed cash value that they can apply to the cost of the room or for meals at hotel restaurants, spa treatments and more.

PREFERRED TRAVEL GROUP

Also new to the I Prefer program is the opportunity to use points to bid for one-of-a-kind stays or experiences at hotels, restaurants and spas.

"Our program is still young relative to other programs that have been around for decades," Jennifer Munro, vice president of loyalty at Preferred Travel Group, exclusively told TPG. "Our independent spirit, that speaks to people with an insatiable desire to travel, discover, learn and 'write their own story,' will always be at the core of who we are. We want to help our members discover new destinations and experiences and always feel welcomed back to the places they love."

When asked where Munro would spend her own points, she was quick to say it would be "impossible to answer."

" ... Each [place] is so special and unique across the portfolio. How do you compare Mexico, Tokyo, New York, London, Bali, the Alps, Nashville, Tuscany or South Africa? I could go on and on. It’s like asking, 'Who is your favorite child?'"

Just like a parent knows each of their kids is unique and special in their own way, Munro pointed out that the independent nature of the portfolio isn't different in that respect.

"Our hoteliers pride themselves in their independence and uniqueness — such as their ability to offer a guest experience that they create themselves and one that reflects their own culture, location, history and more. Many of our hotels are historic, one-of-a-kind, family-owned and run (some for many generations), and have a story to tell."

And now, with these new updates and tools, it's easier than ever to check out all the properties across the collections.

Featured image by BENJI STAWSKI/THE POINTS GUY
Editorial disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airline or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

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  • $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
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  • Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
  • No Foreign Transaction Fees.
  • Annual Fee is $325.
  • Terms Apply.
Apply for American Express® Gold Card
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Rewards Rate

4XEarn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
4XEarn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
3XEarn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
2XEarn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
1XEarn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
  • Intro Offer

    As High As 100,000 points. Find Out Your Offer.
  • Annual Fee

    $325
  • Recommended Credit

    Excellent to Good

Why We Chose It

There’s a lot to love about the Amex Gold. It’s a fan favorite thanks to its fantastic bonus-earning rates at restaurants worldwide and at U.S. supermarkets. If you’re hitting the skies soon, you’ll also earn bonus Membership Rewards points on travel. Paired with up to $120 in Uber Cash annually (for U.S. Uber rides or Uber Eats orders, card must be added to Uber app and you can redeem with any Amex card), up to $120 in annual dining statement credits to be used with eligible partners, an up to $84 Dunkin’ credit each year at U.S. Dunkin Donuts and an up to $100 Resy credit annually, there’s no reason that foodies shouldn’t add the Amex Gold to their wallet. These benefits alone are worth more than $400, which offsets the $325 annual fee on the Amex Gold card. Enrollment is required for select benefits. (Partner offer)

Pros

  • 4 points per dollar spent on dining at restaurants worldwide and U.S. supermarkets (on the first $50,000 in purchases per calendar year; then 1 point per dollar spent thereafter and $25,000 in purchases per calendar year; then 1 point per dollar spent thereafter, respectively)
  • 3 points per dollar spent on flights booked directly with the airline or with amextravel.com
  • Packed with credits foodies will enjoy
  • Solid welcome bonus

Cons

  • Not as useful for those living outside the U.S.
  • Some may have trouble using Uber and other dining credits
  • You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
  • Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
  • Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
  • Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
  • $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
  • $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
  • $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
  • $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
  • Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
  • No Foreign Transaction Fees.
  • Annual Fee is $325.
  • Terms Apply.