Hyatt’s New Partnership May Open More Hotels in China to Award Bookings

Feb 26, 2019

This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. Terms apply to the offers listed on this page. For an explanation of our Advertising Policy, visit this page.

Hyatt announced this morning that it will be forming a strategic joint venture with a major hotel group in China — potentially expanding the World of Hyatt loyalty program’s footprint by thousands of properties in Asia over the coming years.

Hyatt and Homeinns, a Chinese hotel chain, will create a new hospitality brand in China that is aimed at younger travelers in the upper-midscale segment. It describes the travel experiences that the new hotel will provide as “premium,” so it’s likely these properties will be higher-end than the current Homeinns’ mid-tier economy offering.

“All of our brands are positioned at the high end of every segment in which they operate, and this joint venture will be no different,” said Stephen Ho, president of Greater China, global operations, Hyatt in a release.

BTG Hotels owns Homeinns, which is a large economy hotel brand in China itself —  the conglomerate owns and operates more than 3,900 hotels in 400 cities under the Homeinn banner and through additional brands like Yitel Premium.

Hyatt has a much smaller, but still significant footprint in China with 70 hotels currently in operation and another 100 plus in the pipeline, and this partnership could potentially lead to more Hyatt branded hotels in the longterm. However this new, still unnamed hotel, will not include the Hyatt name in its brand.

“Hyatt is committed to a long-term strategy of purposeful growth in the region,” said Ho. “This collaboration is expected to provide Hyatt with deep China insights, build brand awareness and grow loyalty with a new set of travelers.”

Hyatt and BTG plan on opening hotels under the new brand in large gateway cities like Shanghai, Beijing, Guangzhou, Shenzhen and others in the next five years.

This is Hyatt’s second strategic partnership announced in recent months, after a deal with the Small Luxury Hotels of the World (SLH) was made allowing travelers to earn and redeem Hyatt points at more than 500 SLH hotels around the world. The hotel chain is planning on other expansions to the brand including a goal to double its hotel footprint in Africa by 2020.

The move brings up questions surrounding award opportunities at the Chinese properties. Will travelers be able to earn and redeem Hyatt points and enjoy elite benefits at this new brand? Will the partnership spread to other BTG properties? 

We’ve reached out to Hyatt for comment on these questions but have yet to hear back by time of publication.

Featured image of the Park Hyatt Beijing by Katie Genter / The Points Guy.

Chase Sapphire Preferred® Card

WELCOME OFFER: 80,000 Points


CARD HIGHLIGHTS: 3X points on dining and 2x points on travel, points transferrable to over a dozen travel partners

*Bonus value is an estimated value calculated by TPG and not the card issuer. View our latest valuations here.

Apply Now
More Things to Know
  • Earn 80,000 bonus points after you spend $4,000 on purchases in the first 3 months from account opening. That's $1,000 when you redeem through Chase Ultimate Rewards®.
  • Enjoy benefits such as a $50 annual Ultimate Rewards Hotel Credit, 5x on travel purchased through Chase Ultimate Rewards®, 3x on dining and 2x on all other travel purchases, plus more.
  • Get 25% more value when you redeem for airfare, hotels, car rentals and cruises through Chase Ultimate Rewards®. For example, 80,000 points are worth $1,000 toward travel.
  • With Pay Yourself Back℠, your points are worth 25% more during the current offer when you redeem them for statement credits against existing purchases in select, rotating categories
  • Count on Trip Cancellation/Interruption Insurance, Auto Rental Collision Damage Waiver, Lost Luggage Insurance and more.
Regular APR
16.24% - 23.24% Variable
Annual Fee
Balance Transfer Fee
Either $5 or 5% of the amount of each transfer, whichever is greater.
Recommended Credit

Editorial Disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airlines or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

Disclaimer: The responses below are not provided or commissioned by the bank advertiser. Responses have not been reviewed, approved or otherwise endorsed by the bank advertiser. It is not the bank advertiser’s responsibility to ensure all posts and/or questions are answered.