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Hyatt's New Partnership May Open More Hotels in China to Award Bookings

Feb. 26, 2019
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3 min read
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Hyatt's New Partnership May Open More Hotels in China to Award Bookings
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Hyatt announced this morning that it will be forming a strategic joint venture with a major hotel group in China — potentially expanding the World of Hyatt loyalty program's footprint by thousands of properties in Asia over the coming years.

Hyatt and Homeinns, a Chinese hotel chain, will create a new hospitality brand in China that is aimed at younger travelers in the upper-midscale segment. It describes the travel experiences that the new hotel will provide as "premium," so it's likely these properties will be higher-end than the current Homeinns' mid-tier economy offering.

“All of our brands are positioned at the high end of every segment in which they operate, and this joint venture will be no different," said Stephen Ho, president of Greater China, global operations, Hyatt in a release.

BTG Hotels owns Homeinns, which is a large economy hotel brand in China itself — the conglomerate owns and operates more than 3,900 hotels in 400 cities under the Homeinn banner and through additional brands like Yitel Premium.

Hyatt has a much smaller, but still significant footprint in China with 70 hotels currently in operation and another 100 plus in the pipeline, and this partnership could potentially lead to more Hyatt branded hotels in the longterm. However this new, still unnamed hotel, will not include the Hyatt name in its brand.

"Hyatt is committed to a long-term strategy of purposeful growth in the region," said Ho. “This collaboration is expected to provide Hyatt with deep China insights, build brand awareness and grow loyalty with a new set of travelers.”

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Hyatt and BTG plan on opening hotels under the new brand in large gateway cities like Shanghai, Beijing, Guangzhou, Shenzhen and others in the next five years.

This is Hyatt's second strategic partnership announced in recent months, after a deal with the Small Luxury Hotels of the World (SLH) was made allowing travelers to earn and redeem Hyatt points at more than 500 SLH hotels around the world. The hotel chain is planning on other expansions to the brand including a goal to double its hotel footprint in Africa by 2020.

The move brings up questions surrounding award opportunities at the Chinese properties. Will travelers be able to earn and redeem Hyatt points and enjoy elite benefits at this new brand? Will the partnership spread to other BTG properties?

We've reached out to Hyatt for comment on these questions but have yet to hear back by time of publication.

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There’s a lot to love about the Amex Gold. It’s a fan favorite thanks to its fantastic bonus-earning rates at restaurants worldwide and at U.S. supermarkets. If you’re hitting the skies soon, you’ll also earn bonus Membership Rewards points on travel. Paired with up to $120 in Uber Cash annually (for U.S. Uber rides or Uber Eats orders, card must be added to Uber app and you can redeem with any Amex card), up to $120 in annual dining statement credits to be used with eligible partners, an up to $84 Dunkin’ credit each year at U.S. Dunkin Donuts and an up to $100 Resy credit annually, there’s no reason that foodies shouldn’t add the Amex Gold to their wallet. These benefits alone are worth more than $400, which offsets the $325 annual fee on the Amex Gold card. Enrollment is required for select benefits. (Partner offer)

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  • 4 points per dollar spent on dining at restaurants worldwide and U.S. supermarkets (on the first $50,000 in purchases per calendar year; then 1 point per dollar spent thereafter and $25,000 in purchases per calendar year; then 1 point per dollar spent thereafter, respectively)
  • 3 points per dollar spent on flights booked directly with the airline or with amextravel.com
  • Packed with credits foodies will enjoy
  • Solid welcome bonus

Cons

  • Not as useful for those living outside the U.S.
  • Some may have trouble using Uber and other dining credits
  • You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
  • Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
  • Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
  • Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
  • $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
  • $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
  • $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
  • $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
  • Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
  • No Foreign Transaction Fees.
  • Annual Fee is $325.
  • Terms Apply.