Hyatt just launched a new brand geared toward efficient, affordable stays around the country
The Hyatt family of brands is growing. The Chicago-based company just announced Hyatt Select, a new upper-midscale brand that will launch in the Americas.
Hyatt Select will be a select-service brand that will "balance efficiency with comfort," Hyatt announced in a statement. The hotel model will include a free hot and cold breakfast; a 24-hour market with food, snacks, beer and wine; and comfortable, efficient guest rooms with workspaces and high-speed internet.
This new brand will fall under Hyatt's Essentials portfolio of select-service brands, which includes Caption by Hyatt, Hyatt Place, Hyatt House and the recently launched extended-stay brand Hyatt Studios that opened its very first location this month in Mobile, Alabama.
Travelers could actually think of Hyatt Studios and Hyatt Select as sibling brands, with one catering to extended-stay travelers and the other geared toward people who just need to rest for a few nights here and there during travels.
The extended-stay brand might offer us a glimpse into what Hyatt Select will offer in terms of World of Hyatt perks. Hyatt Studios participates in the much-loved Hyatt Brand Explorer Award (think of it like bingo for stays at Hyatt brands), and eligible stays earn World of Hyatt points and qualifying nights. But, of course, those details are not yet official.
Hyatt Select is also positioning itself as an owner-friendly brand that's cost-efficient and flexible, whether developers are looking to build a new hotel from the ground up or convert an existing property. And while flexible prototypes and lean operating models may not matter much to the everyday traveler, they do help grow the Hyatt brand, giving loyalists of the most award-friendly hotel program more places to stay, earn and use points.
"For Hyatt, launching a new brand is never just about adding to our portfolio—it's about strengthening our network in a way that benefits both owners and guests," said Jim Chu, Hyatt's chief growth officer. "Hyatt Select hotels will meet a specific need in the market by offering a cost-effective, conversion-friendly option for owners, while delivering an experience for guests who want reliability, comfort, and thoughtful design in the upper-midscale segment."
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| 2X miles | 2 miles per dollar on every purchase |
| 5X miles | 5 miles per dollar on flights and vacation rentals booked through Capital One Business Travel |
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Earn 200K miles when you spend $30K in the first 3 months, and an additional 200K miles when you spend $150K in the first 6 monthsLIMITED-TIME OFFER: Earn up to 400K bonus milesAnnual Fee
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Why We Chose It
The Capital One Venture X Business Card has all the Capital One Venture X Rewards Credit Card has to offer and more. It offers an incredible welcome bonus and requires an equally impressive spend to qualify. In addition, the card comes with premium travel perks like annual travel credit. (Partner offer)Pros
- The Capital One Venture X business card has a very lucrative welcome offer.
- In addition, the card comes with many premium travel perks such as an annual $300 credit for bookings through Capital One Business Travel.
- Business owners are also able to add employee cards for free.
Cons
- The card requires significant spending to earn the welcome offer.
- Another drawback is that the annual travel credit can only be used on bookings made through Capital One Business Travel.
- LIMITED-TIME OFFER: Earn up to 400K bonus miles: 200K miles when you spend $30K in the first 3 months, and an additional 200k miles when you spend $150k in the first 6 months
- Earn unlimited 2X miles on every purchase, everywhere—with no limits or category restrictions
- Earn 10X miles on hotels and rental cars and 5X miles on flights and vacation rentals booked through Capital One Business Travel
- With no preset spending limit, enjoy big purchasing power that adapts so you can spend more and earn more rewards
- Empower your teams to make business purchases while earning rewards on their transactions, with free employee and virtual cards. Plus, automatically sync your transaction data with your accounting software and pay your vendors with ease
- Redeem your miles on flights, hotels and more. Plus, transfer your miles to any of the 15+ travel loyalty programs
- Every year, you'll get 10,000 bonus miles after your account anniversary date. Plus, receive an annual $300 credit for bookings made through Capital One Business Travel
- Receive up to a $120 credit for Global Entry or TSA PreCheck®. Enjoy access to 1,300+ airport lounges worldwide, including Capital One Lounge locations and Priority Pass™ lounges, after enrollment
- Enjoy a $100 experience credit and other premium benefits with every hotel and vacation rental booked from the Premier Collection
- This is a pay-in-full card, so your balance is due in full every month