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Hilton reveals name for new extended-stay hotel brand: LivSmart Studios

Jan. 09, 2024
4 min read
Project-H3-by-Hilton-Queen-Guest-Room-2
Hilton reveals name for new extended-stay hotel brand: LivSmart Studios
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Hilton’s newest extended-stay hotel chain, which the company announced back in May 2023, finally has a name and the first location should be open for business by the end of this summer.

Originally given the working title, Project H3, the new chain will officially be called LivSmart Studios by Hilton. The first LivSmart Studios, currently under construction in Kokomo, Indiana, is slated to open by late summer of this year, Hilton announced in a release Tuesday morning.

The brand appears to already be a success in terms of owner interest, as Hilton claims more than 350 deals to open outposts are in various stages of negotiation. LivSmart Studios is the newest of Hilton’s 22 brands (including its three club and vacation brands) and was part of the company’s push into more affordable hotel segments last year following the debut of Spark, a so-called premium economy hotel chain.

It had become a bit of a guessing game in the industry as to when Hilton would officially brand Project H3 after some of its competitors moved ahead with official branding for their own extended-stay hotel concepts.

“After much anticipation, we’re thrilled to announce that LivSmart Studios by Hilton is official,” Isaac Lake, brand leader of LivSmart Studios, said in a statement. “With a resilient $300 billion workforce travel market, the extended-stay segment continues to grow. It has never been as primed as it is now for this long-stay brand, and we’re thrilled with the initial excitement we’ve received from owners.”

HILTON

Why all the extended-stay hotel interest?

LivSmart Studios adds to the growing interest of the broader hotel industry in extended-stay properties, which performed best of any hotel type during the pandemic. Extended-stay hotels typically attract essential workers in fields like construction or healthcare — industries that need people on the road who can’t work remotely — as well as those relying on hotels for temporary residences.

Marriott and Hyatt also launched extended-stay hotel brands — StudioRes and Hyatt Studios, respectively — in the last year.

“From luxury to premium economy, Hilton has a rich history of strategically building brands for every guest and every travel occasion,” Chris Silcock, president of Hilton’s global brands and commercial services said in a statement. “At Hilton, we continue to innovate our brands to meet the needs of the ever-evolving traveler, and we are excited to find an opportunity to better serve the long-stay guest with LivSmart Studios.”

HILTON

When a LivSmart Studios stay is just right

LivSmart Studios by Hilton hotels will be geared toward travelers expecting to stay 20 nights or longer at a stretch. Hotels will feature common areas like outdoor patios with grills, communal fire pits, fitness centers and laundry areas and retail markets. Hilton previously announced there would be free breakfast with grab-and-go items.

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Apartment-style studios will feature fully-equipped kitchens with full-size refrigerators, dishwashers, microwaves, two-burner stovetops and plenty of storage. Multipurpose furniture in the guest rooms will create versatile spaces for working as well as relaxing and, of course, sleeping

Hilton previously indicated to TPG that a unique on-property elite benefit strategy is in the works for LivSmart Studios — something that Marriott also appears to be doing with StudioRes. That is likely to mean won’t get the full roster of elite benefits, nor earn as many points per dollar, as you would at a full-service Hilton property.

Rates at LivSmart Studios are expected to average around $100 per night, TPG previously reported.

Related reading:

Featured image by HILTON
Editorial disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airline or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

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Why We Chose It

There’s a lot to love about the Amex Gold. It’s a fan favorite thanks to its fantastic bonus-earning rates at restaurants worldwide and at U.S. supermarkets. If you’re hitting the skies soon, you’ll also earn bonus Membership Rewards points on travel. Paired with up to $120 in Uber Cash annually (for U.S. Uber rides or Uber Eats orders, card must be added to Uber app and you can redeem with any Amex card), up to $120 in annual dining statement credits to be used with eligible partners, an up to $84 Dunkin’ credit each year at U.S. Dunkin Donuts and an up to $100 Resy credit annually, there’s no reason that foodies shouldn’t add the Amex Gold to their wallet. These benefits alone are worth more than $400, which offsets the $325 annual fee on the Amex Gold card. Enrollment is required for select benefits. (Partner offer)

Pros

  • 4 points per dollar spent on dining at restaurants worldwide and U.S. supermarkets (on the first $50,000 in purchases per calendar year; then 1 point per dollar spent thereafter and $25,000 in purchases per calendar year; then 1 point per dollar spent thereafter, respectively)
  • 3 points per dollar spent on flights booked directly with the airline or with amextravel.com
  • Packed with credits foodies will enjoy
  • Solid welcome bonus

Cons

  • Not as useful for those living outside the U.S.
  • Some may have trouble using Uber and other dining credits
  • You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
  • Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
  • Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
  • Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
  • $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
  • $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
  • $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
  • $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
  • Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
  • No Foreign Transaction Fees.
  • Annual Fee is $325.
  • Terms Apply.