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Hilton Honors Program Shift Pushes Some Award Rates Higher

June 11, 2019
4 min read
Hilton Los Cabos Beach & Golf Resort
Hilton Honors Program Shift Pushes Some Award Rates Higher
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Hilton has confirmed to TPG that it has implemented a "slight shift" in its Honors loyalty program, leaving many surprised to see standard room rates 5,000 points (or more) higher than just last week. While dynamic award charts enable firms to implement changes without warning, this doesn't exactly send a heartwarming message to program loyalists.

Given the immense breadth of Hilton's portfolio, it's nearly impossible to keep a real-time bead on what properties are pegged to what rates. Plus, without a fixed award chart, members are left to sift through archives in an attempt to figure out how current rates compare to past rates.

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The Gate dug into a FlyerTalk discussion and found that several properties are now displaying one rate, but flash a higher rate during checkout. It also found that the number of Hilton properties available for the fewest amount of points (5,000 at the time of writing) has dropped from 27 to 23. More troubling is the reality that this number can oscillate at any moment without notice.

As an example, members have reported that the Hilton Tokyo has increased from a base rate of 60,000 Honors points per night to 65,000 points per night.

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Meanwhile, the Hilton Garden Inn Vienna South has seen its base rate double, from 10,000 points per night to 20,000 points per night.

Hilton noted to TPG that rates "can flex depending on the hotel and date," and recommended that members bookmark its Points Explorer tool to search desired hotels, destinations and preferred dates.

While it's not possible to list out all hotels where pricing has shifted due the dynamic nature of the program, this serves as a poignant reminder that holding back is not an especially wise strategy. Once you have enough points to achieve a desired stay, make the reservation. Be sure to dig into the guides below to maximize any Hilton Honors points you have in your account.

Finally, keep in mind that the free weekend night certificate available through select cobranded Hilton Amex cards is not restricted by how many points a given hotel stay requires. By holding one of the below cards and earning that certificate, you're hedging a critical weekend night against any future base rate increases. In fact, I recently used my free weekend night certificate for a stay at the Conrad Maldives Rangali Island — a luxurious property where cash rates can easily approach $1,000 per night, and award stays start at 95,000 points per night.

  • Hilton Honors Aspire Card from American Express: You’ll receive one free weekend night upon opening the card and each year after your account renewal. You also have the ability to earn a second free weekend night through spending — for every calendar year in which you spend $60,000 on the card, you’ll be issued another free night certificate.
  • Hilton Honors Ascend Card from American Express: You’ll earn a free weekend night certificate by spending $15,000 on the card in a calendar year.
  • The Hilton Honors American Express Business Card: You’ll earn a free weekend night certificate by spending $15,000 on the card in a calendar year. You’ll also earn a second certificate by spending an additional $45,000 on the card (for a total of $60,000) in that same time frame.

The information for the Hilton Aspire Amex card has been collected independently by The Points Guy. The card details on this page have not been reviewed or provided by the card issuer.

Featured image by Hilton Los Cabos Beach & Golf Resort
Editorial disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airline or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

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  • 6 points per dollar on eligible purchases at hotels participating in the Marriott Bonvoy program
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  • Receive 15 elite night credits to jump-start status
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Cons

  • Airline points transfer ratios are poor
  • Must spend $60,000 in a year for second free-night award
  • Limited Time Offer: Earn 125,000 Bonus Marriott Bonvoy Points after you use your new Card to make $5,000 in purchases within the first 3 months of Card Membership. Offer ends 5/3/23.
  • Receive a 7% discount off standard rates for reservations of standard guest rooms at hotels that participate in the Marriott Bonvoy program when you book directly. Terms and Conditions Apply.
  • 6x Marriott Bonvoy Points on each dollar of eligible purchases at hotels participating in the Marriott Bonvoy® program.
  • 4x points for purchases made at restaurants worldwide, at U.S. gas stations, on wireless telephone services purchased directly from U.S. service providers and on U.S. purchases for shipping.
  • 2x points on all other eligible purchases.
  • Receive 1 Free Night Award every year after your Card renewal month. Plus, earn an additional Free Night Award after you spend $60K in purchases on your Card in a calendar year. Awards can be used for one night (redemption level at or under 35,000 Marriott Bonvoy® points) at hotels participating in Marriott Bonvoy®. Certain hotels have resort fees.
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TPG Editor‘s Rating
Card Rating is based on the opinion of TPG‘s editors and is not influenced by the card issuer.
3 / 5
Go to review

Rewards Rate

6X6x Marriott Bonvoy Points on each dollar of eligible purchases at hotels participating in the Marriott Bonvoy® program.
4X4x points for purchases made at restaurants worldwide, at U.S. gas stations, on wireless telephone services purchased directly from U.S. service providers and on U.S. purchases for shipping.
2X2x points on all other eligible purchases.
  • Intro Offer
    Limited Time Offer: Earn 125,000 Bonus Marriott Bonvoy Points after you use your new Card to make $5,000 in purchases within the first 3 months of Card Membership. Offer ends 5/3/23.

    Earn 125,000 points
    75,000 points
  • Annual Fee

    $125
  • Recommended Credit
    Credit ranges are a variation of FICO© Score 8, one of many types of credit scores lenders may use when considering your credit card application.

    670-850
    Excellent/Good

Why We Chose It

The Marriott Bonvoy Business Amex is a stacked card with a rewards rate that will help you earn bonus points on everyday and business-related purchases. You'll earn 15 elite night credits each calendar year, and receive automatic Gold elite status. Finally, the free night award certificate with a redemption level of 35,000 points or less can get you hundreds of dollars in potential value each year.

Pros

  • 6 points per dollar on eligible purchases at hotels participating in the Marriott Bonvoy program
  • 4 points per dollar at restaurants worldwide, U.S. gas stations, wireless telephone services purchased directly from U.S. service providers and U.S. shipping
  • 2 points per dollar on all other eligible purchases
  • Earn a free-night award each card renewal month (up to 35,000 points)
  • Receive 15 elite night credits to jump-start status
  • Transfer Marriott points to 40+ airlines

Cons

  • Airline points transfer ratios are poor
  • Must spend $60,000 in a year for second free-night award
  • Limited Time Offer: Earn 125,000 Bonus Marriott Bonvoy Points after you use your new Card to make $5,000 in purchases within the first 3 months of Card Membership. Offer ends 5/3/23.
  • Receive a 7% discount off standard rates for reservations of standard guest rooms at hotels that participate in the Marriott Bonvoy program when you book directly. Terms and Conditions Apply.
  • 6x Marriott Bonvoy Points on each dollar of eligible purchases at hotels participating in the Marriott Bonvoy® program.
  • 4x points for purchases made at restaurants worldwide, at U.S. gas stations, on wireless telephone services purchased directly from U.S. service providers and on U.S. purchases for shipping.
  • 2x points on all other eligible purchases.
  • Receive 1 Free Night Award every year after your Card renewal month. Plus, earn an additional Free Night Award after you spend $60K in purchases on your Card in a calendar year. Awards can be used for one night (redemption level at or under 35,000 Marriott Bonvoy® points) at hotels participating in Marriott Bonvoy®. Certain hotels have resort fees.
  • Enjoy Complimentary Marriott Bonvoy Gold Elite Status with your Card.
  • Terms apply.