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Hilton’s Graduate brand has a new Ivy League locale
Cameron Sperance
Former senior hotels reporter
Cameron Sperance is the former senior hotels reporter at TPG. His expertise includes branding, travel data, destinations and loyalty programs.
Aug. 15, 2024
•
3 min read
Hilton’s Graduate brand has a new Ivy League locale
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Hilton’s newly acquired lifestyle brand targeting towns and cities with a collegiate vibe now has a location near Princeton University.
Graduate Princeton officially opened this week by the Ivy League campus. The 180-room hotel is the first new hotel to open in Princeton, New Jersey, in nearly 90 years, the Graduate Princeton team boasts. Further, the arrival of Graduate Princeton nearly doubles the available hotel room count in town.
“When we started Graduate ten years ago, Princeton was at the top of our list,” Ben Weprin, the founder of Graduate Hotels and CEO of AJ Capital Partners (which sold Graduate to Hilton earlier this year for $210 million), said in a prepared statement. “The history, the heritage, the backdrop, the charm, the sophistication — it’s just the idea of what somebody envisions college looks like in America.”
Graduate Princeton resides in a renovated Colonial Revival-style former dormitory. In addition to the guest rooms, the hotel features the Ye Tavern restaurant and 6,000 square feet of public space.
Like other Graduate hotels, the property gives a nod to influential alumni of the nearby university. You’ll also find hints of Princeton itself in the decor, like a hand-carved wooden reception desk flanked by four wooden tiger statues (paying homage to the Princeton Tiger mascot). Orange and black floor tiles in the two-story lobby are in line with Princeton’s colors, and you’ll even find a collection of Reunion Jackets, which alumni receive at their 25th reunion, dotting the well-stocked bookcases.
In the guest rooms, travelers will notice the orange-and-black color scheme continues in the drapery and carpets. Framed artwork also depicts scenes of the university, and the campus arboretum inspires the bathroom wallpaper.
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“Graduate Princeton provides a welcoming environment for guests to discover the traditions, history and hidden gems that make it one of the most popular university towns in the country,” Kevin Osterhaus, president of Hilton’s global lifestyle brands, said in the statement.
Hilton Honors members will be able to earn and redeem points at the hotel, and you can earn 1,000 bonus Hilton Honors points for stays through Feb. 1, 2025. Rates at Graduate Princeton start at $273, or 50,000 Hilton Honors points, per night.
Related reading:
Featured image by GRADUATE/HILTON
Editorial disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airline or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.
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Best for dining at restaurants
TPG Editor‘s Rating
Go to reviewCard Rating is based on the opinion of TPG‘s editors and is not influenced by the card issuer.
Rewards Rate
| 4X | Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year. |
| 4X | Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year. |
| 3X | Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com. |
| 2X | Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com. |
| 1X | Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases. |
Intro Offer
You may be eligible for as high as 100,000 Membership Rewards® Points after spending $6,000 in eligible purchases on your new Card in your first 6 months of Membership. Welcome offers vary and you may not be eligible for an offer.As High As 100,000 points. Find Out Your Offer.Annual Fee
$325Recommended Credit
Credit ranges are a variation of FICO® Score 8, one of many types of credit scores lenders may use when considering your credit card application.Excellent to Good
Why We Chose It
There’s a lot to love about the Amex Gold. It’s a fan favorite thanks to its fantastic bonus-earning rates at restaurants worldwide and at U.S. supermarkets. If you’re hitting the skies soon, you’ll also earn bonus Membership Rewards points on travel. Paired with up to $120 in Uber Cash annually (for U.S. Uber rides or Uber Eats orders, card must be added to Uber app and you can redeem with any Amex card), up to $120 in annual dining statement credits to be used with eligible partners, an up to $84 Dunkin’ credit each year at U.S. Dunkin Donuts and an up to $100 Resy credit annually, there’s no reason that foodies shouldn’t add the Amex Gold to their wallet. These benefits alone are worth more than $400, which offsets the $325 annual fee on the Amex Gold card. Enrollment is required for select benefits. (Partner offer)Pros
- 4 points per dollar spent on dining at restaurants worldwide and U.S. supermarkets (on the first $50,000 in purchases per calendar year; then 1 point per dollar spent thereafter and $25,000 in purchases per calendar year; then 1 point per dollar spent thereafter, respectively)
- 3 points per dollar spent on flights booked directly with the airline or with amextravel.com
- Packed with credits foodies will enjoy
- Solid welcome bonus
Cons
- Not as useful for those living outside the U.S.
- Some may have trouble using Uber and other dining credits
- You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
- Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
- Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
- Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
- Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
- Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
- $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
- $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
- $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
- $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
- Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
- No Foreign Transaction Fees.
- Annual Fee is $325.
- Terms Apply.