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Hilton makes a play for outdoor travel with new AutoCamp partnership

Feb. 27, 2024
4 min read
AutoCamp Catskills_Matt-Kisiday_12
Hilton makes a play for outdoor travel with new AutoCamp partnership
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You'll soon be able to earn and redeem Hilton Honors points for a journey into the great outdoors.

Hilton unveiled Tuesday morning a partnership with outdoor lodging brand AutoCamp, known for its mix of venues located in the vicinity of national parks and other popular outdoor destinations. The partnership will mean travelers can book AutoCamp stays directly on Hilton’s website or mobile app “in coming months” and earn and burn Hilton Honors points if they are a member of the loyalty program.

“We know today’s travelers are craving adventures when planning their next trip, and that’s why we look for innovative and like-minded partners like AutoCamp,” Chris Silcock, president of global brands and commercial services at Hilton, said in a statement. “This is the first time a major hospitality brand and outdoor lodging company have come together in this way to create even more choices for travelers while redefining the outdoor hospitality experience.”

AutoCamp operates in markets like Cape Cod, Massachusetts; Yosemite, Joshua Tree and the Russian River in California; Zion in Utah; and the Catskills in New York. Upcoming locations include Asheville, North Carolina, as well as Sequoia, California, and Hill Country in Texas.

Don’t think of this just as a play for “glamping,” however. AutoCamp is a popular hospitality offering for those looking for a little more outdoor flair with their vacation. Yes, the company utilizes Airstream trailers for some of its lodging, thanks to an exclusive partnership with the brand; however, you’ll also find cabins and luxury tents at some AutoCamp destinations.

Each AutoCamp features The Clubhouse, meant to be a gathering place for meals and socializing. The Kitchen is each AutoCamp’s sit-down restaurant, while grab-and-go items (including food for your grill) can be purchased at The General Store. Guests will also find other amenities like communal fire pits, trails, meeting spaces and, at select locations, swimming pools.

AutoCamp also features location-minded experiences at each venue, so guests can dabble in oysters or fall foliage while exploring Cape Cod, while Russian River guests can participate in a wine tasting.

“Our mission at AutoCamp has always been to reconnect people with the outdoors and each other,” said AutoCamp CEO and founder Neil Dipaola in a statement. "By partnering with an incredible global brand like Hilton, we're able to introduce Hilton Honors members to a new hospitality experience rooted in nature — bringing them closer to the country's most iconic national parks and explorable outdoor destinations without sacrificing the highest caliber of hospitality and comfort they expect.”

Hilton leaders pointed to the hotel company’s 2024 Hilton Trends Report that showed nearly half of travelers this year are expected to “prioritize exploration and adventure.” But the partnership is more than just playing into trends.

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It’s a significant step forward in showing Hilton is taking careful consideration of offering its Hilton Honors members more options across a variety of types of stays. The company earlier this month announced a new exclusive partnership with Small Luxury Hotels of the World, wooing that relationship away from Hyatt. Hilton is also reportedly looking at acquiring Graduate Hotels, a chain of lifestyle hotels located in cities and towns with a significant higher education presence, while also working on launching a new luxury lifestyle brand. The AutoCamp partnership now adds a funkier side to travel that courts outdoor enthusiasts.

It wasn’t long ago when you’d hear some hotel snobs chide Hilton for resting on its laurels and not being as innovative or, frankly, exciting as some of its competitors. Company leaders certainly appear to have heard the critique and are doing something about shedding that image.

Not that they asked us, but the AutoCamp partnership seems like the prime opportunity to utilize Hilton spokesperson Paris Hilton for a revival of “The Simple Life.”

S’mores over the campfire before retiring to a luxe Airstream, anyone?

Related reading:

Featured image by AUTOCAMP
Editorial disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airline or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

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Why We Chose It

There’s a lot to love about the Amex Gold. It’s a fan favorite thanks to its fantastic bonus-earning rates at restaurants worldwide and at U.S. supermarkets. If you’re hitting the skies soon, you’ll also earn bonus Membership Rewards points on travel. Paired with up to $120 in Uber Cash annually (for U.S. Uber rides or Uber Eats orders, card must be added to Uber app and you can redeem with any Amex card), up to $120 in annual dining statement credits to be used with eligible partners, an up to $84 Dunkin’ credit each year at U.S. Dunkin Donuts and an up to $100 Resy credit annually, there’s no reason that foodies shouldn’t add the Amex Gold to their wallet. These benefits alone are worth more than $400, which offsets the $325 annual fee on the Amex Gold card. Enrollment is required for select benefits. (Partner offer)

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  • 4 points per dollar spent on dining at restaurants worldwide and U.S. supermarkets (on the first $50,000 in purchases per calendar year; then 1 point per dollar spent thereafter and $25,000 in purchases per calendar year; then 1 point per dollar spent thereafter, respectively)
  • 3 points per dollar spent on flights booked directly with the airline or with amextravel.com
  • Packed with credits foodies will enjoy
  • Solid welcome bonus

Cons

  • Not as useful for those living outside the U.S.
  • Some may have trouble using Uber and other dining credits
  • You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
  • Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
  • Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
  • Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
  • $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
  • $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
  • $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
  • $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
  • Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
  • No Foreign Transaction Fees.
  • Annual Fee is $325.
  • Terms Apply.