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Alaska Airlines Makes Negative Change to the Companion Fare

June 04, 2019
2 min read
Alaska Airlines Makes Negative Change to the Companion Fare
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One of the most valuable perks of the Alaska Airlines Visa Signature® credit card is the annual companion fare. With it, a friend or family member can travel with you on an Alaska-operated coach flight booked on alaskaair.com for just $99 plus any taxes and fees on the ticket (which typically start at ~$22). Up until this point, you could use any credit card to pay for the ticket, but that's changing soon.

TPG reader Max recently emailed us with an unfortunate discovery he made while reviewing the companion fare FAQ page on Alaska's website:

"For companion fares issued on or after October 1, 2019, both the primary fare and the companion fare must be purchased using your Alaska Airlines credit card."

One of the nice things about this benefit was that you didn't actually need to use the Alaska Airlines Visa Signature credit card to pay for the ticket. The card's 3x earning rate on eligible Alaska purchases is great (a 5.4% return based on TPG’s most recent valuations), but there are a few more rewarding options for airfare purchases, such as The Platinum Card® from American Express that offers 5x Membership Rewards points per dollar spent on airfare (a 10% return) booked directly with the airlines or through American Express Travel and the Chase Sapphire Reserve that offers 3x Ultimate Rewards points on all travel purchases (a 6% return) (excluding the $300 travel credit), as well some of the best travel protections.

Bottom Line

Although the Alaska Airlines Visa Signature credit card offers a respectable return on Alaska purchases, not being able to use a different card to pay for the companion fare is a bummer. On the bright side, the card recently added some new perks, including discounts on inflight purchases and lounge passes, as well as the introduction of free inflight surprises for card holders.

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For more info on the companion ticket and how to get the most value out of it, see TPG Senior Points & Miles Editor Nick Ewen’s story on “Maximizing the Alaska Airlines Visa Companion Fare.”

Featured image by (Photo via Shutterstock)
Editorial disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airline or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

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Card Rating is based on the opinion of TPG‘s editors and is not influenced by the card issuer.
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  • Weak on travel outside of flights and everyday spending bonus categories
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  • Some may have trouble using Uber/food credits
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  • Earn 60,000 Membership Rewards® points after you spend $4,000 on eligible purchases with your new Card within the first 6 months of Card Membership.
  • Earn 4X Membership Rewards® Points at Restaurants, plus takeout and delivery in the U.S., and earn 4X Membership Rewards® points at U.S. supermarkets (on up to $25,000 per calendar year in purchases, then 1X).
  • Earn 3X Membership Rewards® points on flights booked directly with airlines or on amextravel.com.
  • $120 Uber Cash on Gold: Add your Gold Card to your Uber account and each month automatically get $10 in Uber Cash for Uber Eats orders or Uber rides in the U.S., totaling up to $120 per year.
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  • Terms Apply.
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Apply for American Express® Gold Card
at American Express's secure site
Terms & restrictions apply. See rates & fees
Best for the well-traveled foodie
TPG Editor‘s Rating
Card Rating is based on the opinion of TPG‘s editors and is not influenced by the card issuer.
4 / 5
Go to review

Rewards Rate

4XEarn 4X Membership Rewards® Points at Restaurants, plus takeout and delivery in the U.S.
4XEarn 4X Membership Rewards® points at U.S. supermarkets (on up to $25,000 per calendar year in purchases, then 1X).
3XEarn 3X Membership Rewards® points on flights booked directly with airlines or on amextravel.com.
  • Intro Offer
    Earn 60,000 Membership Rewards® points after you spend $4,000 on eligible purchases with your new Card within the first 6 months of Card Membership.

    60,000 bonus points
  • Annual Fee

    $250
  • Recommended Credit
    Credit ranges are a variation of FICO© Score 8, one of many types of credit scores lenders may use when considering your credit card application.

    670-850
    Excellent/Good

Why We Chose It

There's a lot to love about the Amex Gold card. It's been a fan favorite during the pandemic because of its fantastic rewards rate on restaurants (that includes takeout and delivery in the U.S.!) and U.S. supermarkets. If you're hitting the skies soon, you'll also earn bonus points on travel. Paired with up to $120 in Uber Cash (for U.S. Uber rides or Uber Eats orders) and up to $120 in annual dining statement credits at eligible partners, there's no reason that the foodie shouldn't add this card to their wallet. Enrollment required.

Pros

  • 4x on dining at restaurants and U.S. supermarkets (on the first $25,000 in purchases per calendar year; then 1x)
  • 3x on flights booked directly with the airline or with Amex Travel
  • Welcome bonus of 60,000 points after spending $4,000 in the first six months

Cons

  • Weak on travel outside of flights and everyday spending bonus categories
  • Not as useful for those living outside the U.S.
  • Some may have trouble using Uber/food credits
  • Few travel perks and protections
  • Earn 60,000 Membership Rewards® points after you spend $4,000 on eligible purchases with your new Card within the first 6 months of Card Membership.
  • Earn 4X Membership Rewards® Points at Restaurants, plus takeout and delivery in the U.S., and earn 4X Membership Rewards® points at U.S. supermarkets (on up to $25,000 per calendar year in purchases, then 1X).
  • Earn 3X Membership Rewards® points on flights booked directly with airlines or on amextravel.com.
  • $120 Uber Cash on Gold: Add your Gold Card to your Uber account and each month automatically get $10 in Uber Cash for Uber Eats orders or Uber rides in the U.S., totaling up to $120 per year.
  • $120 Dining Credit: Satisfy your cravings and earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, Milk Bar and select Shake Shack locations. Enrollment required.
  • Choose the color that suits your style. Gold or Rose Gold.
  • No Foreign Transaction Fees.
  • Annual Fee is $250.
  • Terms Apply.
  • See Rates & Fees