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Birthday cake waffles are on the menu at Hampton by Hilton this month

Aug. 08, 2024
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3 min read
240423-06-02-BIRTHDAYCAKE_WAFFLE_0095_V3
Birthday cake waffles are on the menu at Hampton by Hilton this month
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Hampton by Hilton is turning 40 this month, and the hotel chain has something festive up its sleeve (or should I say waffle iron?). This month, the hotel will be celebrating its fourth decade with birthday cake waffles.

"The Hampton Waffle symbolizes what our Hampton stay experience represents — it's happy, warm, and inviting," Shruti Gandhi Buckley, senior vice president and brand leader of Hampton by Hilton, told TPG in an interview.

Now the waffles are happy, warm and inviting you to a party. The new birthday cake flavor will be available all month long at locations across the U.S. and Canada.

Birthday cake waffles already sound incredibly dreamy, but guests who enjoy Hampton by Hilton's free breakfast can make it even sweeter by topping the waffles with sprinkles, strawberry sauce and whipped cream.

HILTON

Waffles were first introduced at Hampton by Hilton back in 2009 as a "bold experiment to create an operationally efficient breakfast offering," according to Gandhi Buckley. She added that the sweet breakfast treat has "evolved into a true brand signature and community-building experience at every Hampton by Hilton."

In fact, guests at Hampton by Hilton eat around 30 million full-size waffles and 120 mini-waffles each year. As Gandhi Buckley visualized it, that's enough to stretch from New York City to London.

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HILTON

As of 2022, Hampton by Hilton has been experimenting with unique seasonal flavors as a way to innovate its free hot breakfast program.

"Since then, we introduce seasonal flavors three to four times a year," Gandhi Buckley explained, adding that flavors have included pumpkin spice, red velvet and lemon, among others.

"We’ve been thrilled with how much these seasonal flavors have been embraced by our guests and the buzz it’s created on social media," she said. "Even Paris Hilton joined in on the fun last year, cooking up pink strawberry waffle creations with the iconic Waffle Lady, Regina Triche, which showcased how Hampton’s waffles continue to capture imaginations and bring joy to our guests."

If you're more into savory breakfasts, Gandhi Buckley wants you to know Hampton by Hilton's breakfast isn't all about the sweet stuff.

"Beyond our signature waffle, we also offer an array of hot items like eggs, bacon, sausage and healthy options such as fresh fruit, yogurt and oatmeal, so there is something for everyone," she said.

Featured image by HILTON
Editorial disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airline or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

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  • Solid welcome bonus

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  • Some may have trouble using Uber and other dining credits
  • You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
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  • Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
  • Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
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  • $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
  • $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
  • Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
  • No Foreign Transaction Fees.
  • Annual Fee is $325.
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