Birthday cake waffles are on the menu at Hampton by Hilton this month

Hampton by Hilton is turning 40 this month, and the hotel chain has something festive up its sleeve (or should I say waffle iron?). This month, the hotel will be celebrating its fourth decade with birthday cake waffles.

"The Hampton Waffle symbolizes what our Hampton stay experience represents — it's happy, warm, and inviting," Shruti Gandhi Buckley, senior vice president and brand leader of Hampton by Hilton, told TPG in an interview.

Now the waffles are happy, warm and inviting you to a party. The new birthday cake flavor will be available all month long at locations across the U.S. and Canada.

Birthday cake waffles already sound incredibly dreamy, but guests who enjoy Hampton by Hilton's free breakfast can make it even sweeter by topping the waffles with sprinkles, strawberry sauce and whipped cream.

Waffles were first introduced at Hampton by Hilton back in 2009 as a "bold experiment to create an operationally efficient breakfast offering," according to Gandhi Buckley. She added that the sweet breakfast treat has "evolved into a true brand signature and community-building experience at every Hampton by Hilton."

In fact, guests at Hampton by Hilton eat around 30 million full-size waffles and 120 mini-waffles each year. As Gandhi Buckley visualized it, that's enough to stretch from New York City to London.

Daily Newsletter

Reward your inbox with the TPG Daily newsletter

Join over 700,000 readers for breaking news, in-depth guides and exclusive deals from TPG’s experts

Email address

Sign up

By signing up, you will receive newsletters and promotional content and agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.

As of 2022, Hampton by Hilton has been experimenting with unique seasonal flavors as a way to innovate its free hot breakfast program.

"Since then, we introduce seasonal flavors three to four times a year," Gandhi Buckley explained, adding that flavors have included pumpkin spice, red velvet and lemon, among others.

"We've been thrilled with how much these seasonal flavors have been embraced by our guests and the buzz it's created on social media," she said. "Even Paris Hilton joined in on the fun last year, cooking up pink strawberry waffle creations with the iconic Waffle Lady, Regina Triche, which showcased how Hampton's waffles continue to capture imaginations and bring joy to our guests."

If you're more into savory breakfasts, Gandhi Buckley wants you to know Hampton by Hilton's breakfast isn't all about the sweet stuff.

"Beyond our signature waffle, we also offer an array of hot items like eggs, bacon, sausage and healthy options such as fresh fruit, yogurt and oatmeal, so there is something for everyone," she said.