Skip to content

Emirates adds new offerings to first class as awards tickets face new restrictions

May 17, 2025
3 min read
ERIC ROSEN/THE POINTS GUY
Emirates adds new offerings to first class as awards tickets face new restrictions
The cards we feature here are from partners who compensate us when you are approved through our site, and this may impact how or where these products appear. We don’t cover all available credit cards, but our analysis, reviews, and opinions are entirely from our editorial team. Terms apply to the offers listed on this page. Please view our advertising policy and product review methodology for more information.

Emirates takes luxury seriously, and the Dubai-based airline is upping its game with a slate of first class amenities from unlimited caviar in specially-engraved bowls to white glove service and more.

Adding to an already-luxe experience, the carrier is now offering its caviar service in special brand-new Robert Welch-designed engraved bowls, Emirates said in a statement. That will complement what the airline calls its "enhanced" cheese board, now plated on a rustic slate plate with matching bowls and a wooden honey dipper.

All this will be served with a new gloved service for an extra flourish and detailed in new keepsake menus, which explain the airline's "wine selection and culinary inspiration."

"Emirates is the world's largest operator of international First Class travel… and [has] the largest inventory of international First Class seats in the industry, entirely comprised of private suites," the airline wrote in a statement, adding, "Emirates continues to refine its First Class 'Fly Better' experience, with an array of new enhancements for First Class customers."

The new amenities, which Emirates told TPG are currently available on flights, are in addition to the airline's signature first-class offerings, which include its beloved onboard showers, opulent Bulgari amenity kits, unlimited caviar and Dom Pérignon, and a special movie menu complete with Wagyu sliders, lobster rolls and popcorn.

In addition to upgrades to the in-flight experience, Emirates is renovating its first class check-in area in Terminal 3 at the Dubai International Airport (DXB) to include personalized check-in services and a lounge-like design. These improvements are expected to open in the coming weeks.

Daily Newsletter
Reward your inbox with the TPG Daily newsletter
Join over 700,000 readers for breaking news, in-depth guides and exclusive deals from TPG’s experts

The upgrades come on the heels of Emirates restricting first-class award tickets to its Platinum, Gold and Silver status members. That policy went into effect on May 12.

It also comes just weeks ahead of plans for both American Express and Chase to temporarily suspend Skywards transfers and ahead of plans for Citi ThankYou Rewards to devalue point transfers to Emirates Skywards.

Related reading:

Featured image by ERIC ROSEN/THE POINTS GUY
Editorial disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airline or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

TPG featured card

Rewards rate
5X milesEarn 5X miles on hotels, vacation rentals and rental cars booked through Capital One Travel
2X milesEarn unlimited 2X miles on every purchase, every day
Intro offer
Open Intro bonus
Enjoy a $250 travel credit & earn 75K bonus miles
Annual fee
$95
Regular APR
19.49% - 28.49% (Variable)
Recommended credit
Open Credit score description
670-850Excellent, Good

Pros

  • Stellar welcome offer of 75,000 miles after spending $4,000 on purchases in the first three months from account opening. Plus, a $250 Capital One Travel credit to use in your first cardholder year upon account opening.
  • You'll earn 2 miles per dollar on every purchase, which means you won't have to worry about memorizing bonus categories
  • Rewards are versatile and can be redeemed for a statement credit or transferred to Capital One’s transfer partners

Cons

  • Highest bonus-earning categories only on travel booked via Capital One Travel
  • LIMITED-TIME OFFER: Enjoy $250 to use on Capital One Travel in your first cardholder year, plus earn 75,000 bonus miles once you spend $4,000 on purchases within the first 3 months from account opening - that’s equal to $1,000 in travel
  • Earn unlimited 2X miles on every purchase, every day
  • Earn 5X miles on hotels, vacation rentals and rental cars booked through Capital One Travel
  • Miles won't expire for the life of the account and there's no limit to how many you can earn
  • Receive up to a $120 credit for Global Entry or TSA PreCheck®
  • Use your miles to get reimbursed for any travel purchase—or redeem by booking a trip through Capital One Travel
  • Enjoy a $50 experience credit and other premium benefits with every hotel and vacation rental booked from the Lifestyle Collection
  • Transfer your miles to your choice of 15+ travel loyalty programs
  • Top rated mobile app