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Denver Airport Car Rentals: Rocky Mountain High Prices

June 30, 2018
4 min read
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Denver Airport Car Rentals: Rocky Mountain High Prices
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This is a guest post from my dad, Grandpa Points. He and my mom are in their late-60's, are (mostly) retired,

and are ticking off "bucket list" destinations quicker than they ever thought possible thanks to miles, points, and travel deals. They have an intense love of this country, of its National Parks and treasures, and have no problem with a clean budget hotel room and an economy airline seat on a low-cost airline as long as it gets them where they want to be. A photographer by trade, he often tells his story not just with his words, but with his images. Today he brings us a story from planning another one of their adventures.

Rocky Mountain High, Colorado. I love that song by John Denver. But, unfortunately, I am now associating those lovely lyrics with the car rental prices at the Denver International Airport in Colorado, because they are, unfortunately, Rocky Mountain (sky) High.

What gives with the car rental prices in Denver? Do the rates include a hotel stay? Three meals a day? A free day on the slopes? Free samples from the Denver Mint? There must be some sort of unadvertised bonus to justify the disproportionately high rates that can be found there.

We have a 58-hour trip planned to the Denver area in early August to catch a concert at The Red Rocks Amphitheater. We will need a car for 2.25 days. Nothing fancy, just an average car. The all-in rates (base rate plus all the fees and taxes ) we are seeing for a Denver airport rental for our specific dates are in the $400 - $500 ballpark range, chauffeur not included.

We have always found Denver car rentals to be much more expensive than our other rental destinations, but this time seems egregiously so. We did some comparative pricing at random airports in the United States for the same rental period. At eight of those destinations, Seattle was the only one close in price and it still came in at about 25% less than Denver. Chicago was sitting at $230, Atlanta checked in at about $210, Dallas at $185, Los Angeles $175, Washington DC at $170, Las Vegas about $150, and Orlando was a comparative deal at $130. I will also admit that all these prices are higher than we normally pay due to our vigilant monitoring of the rental price fluctuations that traditionally occur in the months/weeks prior to our trips.

Mommy Points Tip: Use Autoslash.com to track car rental prices if you don't have time to check daily as Grandpa Points' does.

This can't strictly be a case of supply and demand as there seems to be the normal numeric representation of agencies at the airport, and Denver certainly does not see the same number of visitors as Orlando or Vegas. Is there a conspiracy? Collusion? Coincidence?

We have pursued off-airport prices and they are approximately half the price of the on-site rates. We actually have speculative reservations right now at both. One obvious disadvantage of off-site rentals is the necessity of procuring independent transportation to and from the airport. Silvercar has also entered into the equation as the VINFINITE 30% discount brings the price into range (or even lower than) some other options. If my wife rented her first Silvercar rental, we could both pick up a $25 Visa gift card in the process thanks to their referral program.

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We have even looked into Turo, the private car rental program. We did not even know of Turo until now, but expensive times call for alternative measures.

What I do know that paying too much for any part of the travel equation is disconcerting as it detracts and diminishes from what should be a positive and anticipated experience. This is not unlike the diminished affect and negative effect that resort and parking fees have for us in Las Vegas. Maybe a young entrepreneur will venture into the Denver car rental market with a fleet of cars and charge a consistent base rate of $30 to $60 a day at an off-site location with free shuttle service. And maybe that same young capitalist will have a business model that does not try to up-sell insurance coverage, roadside assistance, and prepaid gasoline. Maybe they will just provide good customer service at a reasonable rate. Build it and they will come. People will most definitely come.

We will keep our fingers crossed and hope that prices fall in the next few weeks, In the meantime, we are still scratching our heads about why car rentals cost more at the Denver airport. Wish us luck and stay tuned.

Safe travels to all!

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There’s a lot to love about the Amex Gold. It’s a fan favorite thanks to its fantastic bonus-earning rates at restaurants worldwide and at U.S. supermarkets. If you’re hitting the skies soon, you’ll also earn bonus Membership Rewards points on travel. Paired with up to $120 in Uber Cash annually (for U.S. Uber rides or Uber Eats orders, card must be added to Uber app and you can redeem with any Amex card), up to $120 in annual dining statement credits to be used with eligible partners, an up to $84 Dunkin’ credit each year at U.S. Dunkin Donuts and an up to $100 Resy credit annually, there’s no reason that foodies shouldn’t add the Amex Gold to their wallet. These benefits alone are worth more than $400, which offsets the $325 annual fee on the Amex Gold card. Enrollment is required for select benefits. (Partner offer)

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  • Some may have trouble using Uber and other dining credits
  • You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
  • Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
  • Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
  • Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
  • $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
  • $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
  • $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
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  • Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
  • No Foreign Transaction Fees.
  • Annual Fee is $325.
  • Terms Apply.
Apply for American Express® Gold Card
at American Express's secure site
Terms & restrictions apply. See rates & fees
Best for dining at restaurants
TPG Editor‘s Rating
4 / 5
Go to review

Rewards Rate

4XEarn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
4XEarn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
3XEarn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
2XEarn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
1XEarn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
  • Intro Offer

    As High As 100,000 points. Find Out Your Offer.
  • Annual Fee

    $325
  • Recommended Credit

    Excellent to Good

Why We Chose It

There’s a lot to love about the Amex Gold. It’s a fan favorite thanks to its fantastic bonus-earning rates at restaurants worldwide and at U.S. supermarkets. If you’re hitting the skies soon, you’ll also earn bonus Membership Rewards points on travel. Paired with up to $120 in Uber Cash annually (for U.S. Uber rides or Uber Eats orders, card must be added to Uber app and you can redeem with any Amex card), up to $120 in annual dining statement credits to be used with eligible partners, an up to $84 Dunkin’ credit each year at U.S. Dunkin Donuts and an up to $100 Resy credit annually, there’s no reason that foodies shouldn’t add the Amex Gold to their wallet. These benefits alone are worth more than $400, which offsets the $325 annual fee on the Amex Gold card. Enrollment is required for select benefits. (Partner offer)

Pros

  • 4 points per dollar spent on dining at restaurants worldwide and U.S. supermarkets (on the first $50,000 in purchases per calendar year; then 1 point per dollar spent thereafter and $25,000 in purchases per calendar year; then 1 point per dollar spent thereafter, respectively)
  • 3 points per dollar spent on flights booked directly with the airline or with amextravel.com
  • Packed with credits foodies will enjoy
  • Solid welcome bonus

Cons

  • Not as useful for those living outside the U.S.
  • Some may have trouble using Uber and other dining credits
  • You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
  • Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
  • Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
  • Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
  • $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
  • $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
  • $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
  • $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
  • Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
  • No Foreign Transaction Fees.
  • Annual Fee is $325.
  • Terms Apply.