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Delta Unveils New Airport Code-Themed Mural
Aug. 05, 2017
•
2 min read
Delta Unveils New Airport Code-Themed Mural
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Earlier this summer, Delta tried to help Brooklynites find love on a street corner at Williamsburg's #DeltaDatingWall. Now that mural is gone and in its place, 133 unique airport codes — representing every single city that Delta services out of John. F Kennedy (JFK) and LaGuardia (LGA) airports — adorn the corner of Wythe Avenue and North 10th Street.
Illustrated by London-based artist Celyn Brazier and created by advertising agency Wieden+Kennedy, the doodled codes capture each city's flavor through symbols, themes and motifs. Philadelphia (PHL), for example, boasts a Liberty Bell'd letter P, a Rocky-at-the-Art-Museum letter H and a cheesesteak-ified letter L.
Brazier admitted to TPG that making each code was its own adventure, saying that he didn't know what would work until he tried. "My approach is to shoe-horn an unlikely association into a letterform and hope that it works," Brazier said in an email.
The finished product is certainly a sight to behold — Brazier calls it "a discombobulated cornucopia of travel inspiration" — with many secrets that could be easily missed without a good, long look.
But Delta wants to reward those that do take the time, and according to Wieden + Kennedy, the airline is offering prizes on Instagram to those who are able to spot the mural's "needle in the haystack" items — like an ear of Iowan corn or the Big Apple. Not to mention, Delta has created a Facebook Shoppable post and Snapchat filters. The airline's wall will be up now through August 27 and for those enthused enough to show off their hometown code, there's merch for sale as well.
H/T: Adweek
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Credit ranges are a variation of FICO® Score 8, one of many types of credit scores lenders may use when considering your credit card application.740-850Excellent
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Cons
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- LIMITED-TIME OFFER: Earn up to 400K bonus miles: 200K miles when you spend $30K in the first 3 months, and an additional 200k miles when you spend $150k in the first 6 months
- Earn unlimited 2X miles on every purchase, everywhere—with no limits or category restrictions
- Earn 10X miles on hotels and rental cars and 5X miles on flights and vacation rentals booked through Capital One Business Travel
- With no preset spending limit, enjoy big purchasing power that adapts so you can spend more and earn more rewards
- Empower your teams to make business purchases while earning rewards on their transactions, with free employee and virtual cards. Plus, automatically sync your transaction data with your accounting software and pay your vendors with ease
- Redeem your miles on flights, hotels and more. Plus, transfer your miles to any of the 15+ travel loyalty programs
- Every year, you'll get 10,000 bonus miles after your account anniversary date. Plus, receive an annual $300 credit for bookings made through Capital One Business Travel
- Receive up to a $120 credit for Global Entry or TSA PreCheck®. Enjoy access to 1,300+ airport lounges worldwide, including Capital One Lounge locations and Priority Pass™ lounges, after enrollment
- Enjoy a $100 experience credit and other premium benefits with every hotel and vacation rental booked from the Premier Collection
- This is a pay-in-full card, so your balance is due in full every month