A Museum Dedicated to Coffee Just Opened in Italy

Sep 2, 2018

This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. Terms apply to the offers listed on this page. For an explanation of our Advertising Policy, visit this page.

Drinking coffee is one thing, but learning the entire history of the world’s favorite drink is another task. The new Museo Lavazza in Turin, Italy, is what the museum’s curators are calling a “circular journey,” bringing visitors through the story of the Lavazza company and the coffee production process.

Upon entering, each guest gets their own espresso cup. Visitors will then be transported through five different sections: Casa Lavazzo, focusing on the company’s archive; the Fabbrica, which digs into the coffee-making process; the Piazza, a deeper dive into the social and ritualistic act of enjoying coffee; La’Atleier, serving as a media archive; and L’Universo, an immersive experience that ends with a very special coffee tasting.

The entire museum will bring you through 120 years of history, all centered around the drink that gets so many of us up and moving in the morning. The artifacts offer an impressive range, from the first espresso machine sent into space to historic ad campaigns.

But, the museum hopes to become much more than a tourist attraction. Located at Lavazzo’s new headquarters, museum architect Cino Zucchi shared in an interview with Wallpaper that the hope is that the museum creates a more symbiotic relationship between the business and its community.

“The new Lavazza campus represents a new way of addressing the relationship between a private company and the city it is based in, between a building and the public space that surrounds it,” Zucchi says. “In stark contrast to the concept of ‘zoning’ found in functionalist town planning, this project revisits, in a contemporary light, the layering and the coexistence of various different functions typical of ancient cities, with a high quality environmentally conscious garden, a design school, two restaurants, an events venue, a museum and new generation work spaces.”

So far, the museum and business headquarters have cost more than $140 million to build. You can read more about the museum and plan your visit at the Museo Lavazzaro website.

Bank of America® Premium Rewards® Visa® credit card

This card from Bank of America gets really interesting if you have a BofA checking, savings or investment account. Depending on the value of your combined accounts you can potentially get as much as 3.5x points on travel/dining and 2.625x points on other purchases making it the richest consumer banking bonus out there.

Apply Now
More Things to Know
  • Receive 50,000 bonus points – a $500 value – after you make at least $3,000 in purchases in the first 90 days of account opening
  • Earn unlimited 2 points for every $1 spent on travel and dining purchases and unlimited 1.5 points per $1 spent on all other purchases
  • If you're a Bank of America Preferred Rewards member, you can earn 25%-75% more points on every purchase
  • No limit to the points you can earn and your points don't expire
  • Redeem for cash back as a statement credit, deposit into eligible Bank of America® accounts, credit to eligible Merrill accounts, or gift cards or purchases at the Bank of America Travel Center
  • Get up to $200 in combined airline incidental and airport expedited screening statement credits + valuable travel insurance protections
  • No Foreign Transaction Fees
  • Low $95 annual fee
Intro APR on Purchases
N/A
Regular APR
17.74% - 24.74% Variable APR on purchases and balance transfers
Annual Fee
$95
Balance Transfer Fee
Either $10 or 3% of the amount of each transaction, whichever is greater.
Recommended Credit
Excellent/Good

Editorial Disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airlines or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

Disclaimer: The responses below are not provided or commissioned by the bank advertiser. Responses have not been reviewed, approved or otherwise endorsed by the bank advertiser. It is not the bank advertiser’s responsibility to ensure all posts and/or questions are answered.