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Celebrity Cruises has a new way to earn loyalty points: Is it worth it?

July 09, 2020
8 min read
Celebrity Edge cruise ship
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Celebrity Cruises recently launched a new program, Power Up Points, to help cruisers stay engaged with the line and earn Captain's Club loyalty points -- even when we're not sailing. It's a smart marketing strategy but will cruisers earn a meaningful number of points and potentially jump to a new tier in the line's Captain's Club frequent cruiser loyalty program? Let's dig into the details to find out.

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A quick Captain's Club primer

Before we talk about Power Up Points, let's do a quick review of Celebrity's Captain's Club cruise loyalty program. If you've cruised with Celebrity before, you're already a CC member. You can also join the Preview level -- even if you've never sailed with the line. The more you sail, the more Captain's Club points you'll earn. You can leapfrog through the program's tiers, which include Preview, Classic, Select, Elite, Elite Plus and Zenith.

  • Preview -- 0 points
  • Classic -- 2–149 points
  • Select -- 150–299 points
  • Elite -- 300–749 points
  • Elite Plus -- 750–2,999
  • Zenith -- 3,000+ points

Each level offers different perks, ranging from discounts on or free onboard services like internet or laundry. Stateroom upgrades, invitations to cocktail parties and priority embarkation are other benefits. When you reach the Zenith tier, you get a free seven-night Caribbean or Bermuda cruise in a veranda stateroom.

Related: How to book a cruise using points and miles

You earn points based on the stateroom category you book, the length of the cruise and any Cruisetours or Celebrity Explorations you purchase. For example, earn 2 points per night for inside and ocean-view rooms, 3 points for verandas and infinite verandas, 5 points for Concierge and AquaClass, 8 points for Sky Suites and 12–18 points based on name suites.

Related: Enjoy shipboard credit, cruise perks with Amex Platinum and Amex's Cruise Privileges Program

Power Up Points and how to earn them

The new Power Up Points program works in tandem with the CC points you earn by cruising with Celebrity. You can earn Power Up Points that translate into Captain's Club points by taking certain actions, such as filling out an online survey, posting on social media about Celebrity Cruises or making a new booking.

You must be signed up to receive emails from Celebrity, and whenever there is an "earning" opportunity, you'll get an email about it. Act fast since -- so far -- all of the Power Up Points-earning options have been very limited-time offers.

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Celebrity Cruises Power Up Points
Screenshot courtesy of Celebrity Cruises

Posting to social media sites like Facebook, Instagram and Twitter is probably the easiest activity that generates points. However, be aware that the time horizon to earn points is very short. Watch your email for instructions and then act on them immediately. The opportunity to earn points with the hashtag #SailingwithCelebrity was short-lived.

Here's what the earning opportunities looked like during the program's first month in action:

  • Week 1: 20 Power Up Points (2 CC points) for responding to a survey
  • Week 2: 20 Power Up Points (2 CC points) for posting on social media with a #SailingwithCelebrity hashtag
  • Week 3: 10 Power Up Points (1 CC points) for telling the cruise line if you prefer a la carte pricing or packages
Celebrity Cruises Power Up Points program
Screenshot courtesy of Celebrity Cruises
  • Week 4: 100 Power Up Points (10 CC points) if you make a new cruise booking in The Retreat (suite area) by July 12
Celebrity Cruises Power Up Points
Screenshot courtesy of Celebrity Cruises

How much are points worth?

Every 10 Power Up Points you earn translates into 1 Captain's Club point.

Celebrity Cruises Power Up Points
Screenshot courtesy of Celebrity Cruises

How to sign up

If you'd like to join Celebrity's Power Up Points program, visit Celebrity.com/powerup. If you're already a Captain's Club member, click on the "Subscribe for Emails" button. If you're not yet a member of Celebrity's loyalty program, click the "Enroll Now" button.

Related: The best credit cards for booking a cruise

Celebrity Cruises Power Up Points program
Screenshot courtesy of Celebrity Cruises

Bottom line

As you can see, you're not going to earn a million points via Celebrity's Power Up Points promotion. But, it may be worth it to monitor the program and see what other tasks Celebrity adds to the list of those that generate points that can convert to Captain's Club tier points. If you're just a few points shy of graduating to Celebrity's next elite status tier, the Power Up Points program may help push you over the edge.

Planning a cruise? These stories will help:

Featured image by Use your Amex Platinum cruise benefits on ships such as the Celebrity Edge. (Photo courtesy of Celebrity Cruises)

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Earn 75,000 bonus miles when you spend $4,000 on purchases in the first 3 months from account opening, equal to $750 in travel

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The Capital One Venture X card is one of the best all-round travel credit cards ever launched. Not only is it offering a tremendous welcome bonus, but cardholders can earn tons of miles on everyday spending and receive a 10,000-mile anniversary bonus to boot. Its annual fee is $395, but cardholders can count on up to $300 in statement credits toward travel booked through Capital One Travel each year and other valuable benefits like access to Priority Pass lounges and Capital One’s own growing family of airport lounges.

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  • Excellent welcome offer worth 75,000 miles after you spend $4,000 on purchases in the first three months.
  • Up to $300 in annual travel statement credits toward bookings make through Capital One Travel.
  • 10,000 bonus miles (worth $100 toward travel) each account anniversary.

Cons

  • The $395 annual fee might be expensive for some, but this card’s benefits provide much more value than that.
  • If you don’t travel frequently, this might not be the best card for you.
  • Earn 75,000 bonus miles when you spend $4,000 on purchases in the first 3 months from account opening, equal to $750 in travel
  • Receive up to $300 back annually as statement credits for bookings through Capital One Travel, where you'll get Capital One's best prices on thousands of options
  • Get 10,000 bonus miles (equal to $100 towards travel) every year, starting on your first anniversary
  • Earn unlimited 10X miles on hotels and rental cars booked through Capital One Travel and 5X miles on flights booked through Capital One Travel
  • Earn unlimited 2X miles on all other purchases
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  • Use your Venture X miles to easily cover travel expenses, including flights, hotels, rental cars and more—you can even transfer your miles to your choice of 15+ travel loyalty programs
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  • Earn 10 miles per dollar when you book on Turo, the world's largest car sharing marketplace, through May 16, 2023
Best card for premium perks while traveling
TPG Editor‘s Rating
Card Rating is based on the opinion of TPG‘s editors and is not influenced by the card issuer.
4 / 5
Go to review

Rewards Rate

10XEarn unlimited 10X miles on hotels and rental cars booked through Capital One Travel
5X5X miles on flights booked through Capital One Travel.
2X2 Miles per dollar on every purchase, every day
  • Intro Offer
    Earn 75,000 bonus miles when you spend $4,000 on purchases in the first 3 months from account opening, equal to $750 in travel

    75,000 bonus miles
  • Annual Fee

    $395
  • Recommended Credit
    Credit ranges are a variation of FICO© Score 8, one of many types of credit scores lenders may use when considering your credit card application.

    740-850
    Excellent

Why We Chose It

The Capital One Venture X card is one of the best all-round travel credit cards ever launched. Not only is it offering a tremendous welcome bonus, but cardholders can earn tons of miles on everyday spending and receive a 10,000-mile anniversary bonus to boot. Its annual fee is $395, but cardholders can count on up to $300 in statement credits toward travel booked through Capital One Travel each year and other valuable benefits like access to Priority Pass lounges and Capital One’s own growing family of airport lounges.

Pros

  • Excellent welcome offer worth 75,000 miles after you spend $4,000 on purchases in the first three months.
  • Up to $300 in annual travel statement credits toward bookings make through Capital One Travel.
  • 10,000 bonus miles (worth $100 toward travel) each account anniversary.

Cons

  • The $395 annual fee might be expensive for some, but this card’s benefits provide much more value than that.
  • If you don’t travel frequently, this might not be the best card for you.
  • Earn 75,000 bonus miles when you spend $4,000 on purchases in the first 3 months from account opening, equal to $750 in travel
  • Receive up to $300 back annually as statement credits for bookings through Capital One Travel, where you'll get Capital One's best prices on thousands of options
  • Get 10,000 bonus miles (equal to $100 towards travel) every year, starting on your first anniversary
  • Earn unlimited 10X miles on hotels and rental cars booked through Capital One Travel and 5X miles on flights booked through Capital One Travel
  • Earn unlimited 2X miles on all other purchases
  • Unlimited complimentary access for you and two guests to 1,400+ lounges, including Capital One Lounges and our Partner Lounge Network
  • Receive up to a $100 credit for Global Entry or TSA PreCheck®
  • Use your Venture X miles to easily cover travel expenses, including flights, hotels, rental cars and more—you can even transfer your miles to your choice of 15+ travel loyalty programs
  • Named editors' choice for "Best New Credit Card of 2021" by The Points Guy
  • Earn 10 miles per dollar when you book on Turo, the world's largest car sharing marketplace, through May 16, 2023