Bye, Bye Continental: United Officially Drops Continental Name

Jun 27, 2019

This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. Terms apply to the offers listed on this page. For an explanation of our Advertising Policy, visit this page.

United Airlines’ parent company has paid homage to its Continental Airlines roots by including the “Continental” moniker in the United Continental Holdings name used since the carriers merged nearly a decade ago. Not anymore.

The Chicago-based carrier officially changed its name Thursday to “United Airlines Holdings,” the company said in a securities filing.

“The name change reflects our desire to move our airline forward,” United says in a statement. “The change marks another step on our journey of showing, not just investors but the world, that we’re one team and are singularly focused on becoming the best airline for our employees, customers and everyone we serve.”

The name change is limited to the airline’s legal entity that trades on the Nasdaq Stock Exchange, and will have no impact on United’s customer-facing branding.

Related: The 8 Best Credit Cards for Flying United

The United Continental moniker was one of a number of compromises reached when Continental and United came together in 2010. While Continental was the stronger company financially, United was larger and better known globally. The merged carrier kept the latter’s name but adopted the Continental branding.

The move was unusual. Neither American Airlines nor Delta Air Lines kept the name of their merger partners in any official capacity after their respective combinations with US Airways and Northwest Airlines.

United updated the Continental brand, which the formerly Houston-based carrier adopted in 1991, in April, dropping gold from the color palette in favor of a blue and gray scheme.

Featured image by John Gress/Corbis via Getty Images.

 

Chase Sapphire Preferred® Card

WELCOME OFFER: 80,000 Points

TPG'S BONUS VALUATION*: $1,600

CARD HIGHLIGHTS: 2X points on all travel and dining, points transferrable to over a dozen travel partners

*Bonus value is an estimated value calculated by TPG and not the card issuer. View our latest valuations here.

Apply Now
More Things to Know
  • Earn 80,000 bonus points after you spend $4,000 on purchases in the first 3 months from account opening. That's $1,000 toward travel when you redeem through Chase Ultimate Rewards®.
  • 2X points on travel and dining at restaurants worldwide, eligible delivery services, takeout and dining out & 1 point per dollar spent on all other purchases.
  • Get 25% more value when you redeem for airfare, hotels, car rentals and cruises through Chase Ultimate Rewards. For example, 80,000 points are worth $1,000 toward travel.
  • Get unlimited deliveries with a $0 delivery fee and reduced service fees on orders over $12 for a minimum of one year on qualifying food purchases with DashPass, DoorDash's subscription service. Activate by 12/31/21.
  • Earn 5X points on Lyft rides through March 2022. That’s 3X points in addition to the 2X points you already earn on travel.
Intro APR on Purchases
N/A
Regular APR
15.99%-22.99% Variable
Annual Fee
$95
Balance Transfer Fee
Either $5 or 5% of the amount of each transfer, whichever is greater.
Recommended Credit
Excellent/Good

Editorial Disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airlines or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

Disclaimer: The responses below are not provided or commissioned by the bank advertiser. Responses have not been reviewed, approved or otherwise endorsed by the bank advertiser. It is not the bank advertiser’s responsibility to ensure all posts and/or questions are answered.