Move Over Rosé, Blue Wine Is Sweeping the French Riviera
This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. Terms apply to the offers listed on this page. For an explanation of our Advertising Policy, visit this page.
A new drink trend is sweeping the Cote d’Azur.
And, appropriately enough, it also is azure in color: blue wine.
Hotels in the southern French town of Sete have been completely selling out of a new type of blue Chardonnay made in Spain and marketed by French entrepreneur Rene Le Bail. In the Mediterranean town’s beachfront hotels and bars, tourists and locals alike have been downing the blue drink by the case — the first 2,000-bottle order has already been entirely imbibed.
Le Bail is now placing an order for 35,000 more bottles to quench tippling beachgoers on the French Riviera. He predicts 35,000 bottles of the wine, dubbed “Vindigo,” will last about two months in the region because “everybody wants it,” Le Bail told Reuters, noting that he’s had orders from across France, Belgium, Germany, Britain, Italy, Russia, China and Indonesia.
But Le Bail wants to keep Vindigo’s vendors exclusive. “We’ve said no to all the big supermarkets,” he said. “We want in France to sell the wine through small-scale wine merchants and grocers.”
At first glance, the electric blue potable might look like a stem glass full of windex or toilet cleaner. But, the bright turquoise color is actually a naturally occurring pigment, called anthocyanin, that’s cultivated by filtering the white wine through red grape skins.
“I love the color, it’s perfect for the summer,” a tourist from Singapore named Nora told Reuters while drinking the blue wine on the beach. “It brings happiness, joy, I really like it.”
Le Bail says the wine has notes of cherry, raspberry, blackberry and passion fruit. “Women appreciate it very much,” Le Bail told the Telegraph, “It is an ideal wine for the summer, to drink on the sand or at the edge of the swimming pool.”
“It reminds me of something, I’m not sure which fruit but it makes me think of, I don’t know, maybe sweets from my childhood,” a blue wine drinker named Frederic told Reuters.
Vindigo seems to be catching on with even discerning French wine drinkers — a big change from when Le Bail first started production. He originally wanted a vineyard in his home country of France to make the blue wine, but none would, so he moved the operation to Almeira, Spain.
It’s not the first blue wine to debut in France. Back in 2016 a Spanish start-up blue wine named Gik was sold in French grocery stores. But the self-proclaimed “world’s first blue wine” labeled itself as “vin bleu,” which violated the European Union’s labeling regulations, and so it was pulled from shelves nationwide.
But, we have a feeling Vindigo has a bright blue, Instagram-based future ahead of it.
Featured image by Vindigo via Facebook.
Welcome to The Points Guy!
Earn 90,000 bonus miles after you spend $3,000 in purchases on your new Card in your first 3 months. Offer ends 8/3/2022.
With Status Boost™, earn 10,000 Medallion Qualification Miles (MQMs) after you spend $25,000 in purchases on your Card in a calendar year, up to two times per year getting you closer to Medallion Status. Earn 3X Miles on Delta purchases and purchases made directly with hotels, 2X Miles at restaurants and at U.S. supermarkets and earn 1X Mile on all other eligible purchases. Terms Apply.
- Limited Time Offer: Earn 90,000 bonus miles after you spend $3,000 in purchases on your new Card in your first 3 months. Offer ends 8/3/2022.
- Earn up to 20,000 Medallion® Qualification Miles (MQMs) with Status Boost® per year. After you spend $25,000 in purchases on your Card in a calendar year, you can earn 10,000 MQMs up to two times per year, getting you closer to Medallion® Status. MQMs are used to determine Medallion® Status and are different than miles you earn toward flights.
- Earn 3X Miles on Delta purchases and purchases made directly with hotels.
- Earn 2X Miles at restaurants worldwide including takeout and delivery in the U.S., and at U.S. supermarkets.
- Earn 1X Miles on all other eligible purchases.
- Receive a Domestic Main Cabin round-trip companion certificate each year upon renewal of your Card. Payment of the government imposed taxes and fees of no more than $80 for roundtrip domestic flights (for itineraries with up to four flight segments) is required. Baggage charges and other restrictions apply. See terms and conditions for details.
- Enjoy your first checked bag free on Delta flights.
- Fee Credit for Global Entry or TSA PreCheck® after you apply through any Authorized Enrollment Provider. If approved for Global Entry, at no additional charge, you will receive access to TSA PreCheck.
- Enjoy an exclusive rate of $39 per person per visit to enter the Delta Sky Club® for you and up to two guests when traveling on a Delta flight.
- No Foreign Transaction Fees.
- $250 Annual Fee.
- Terms Apply.
- See Rates & Fees