Name: American Express® Gold Card
Brand: American Express

Quick summary

Booking flights directly with airlines typically yields the same or better prices than using third-party sites or incognito mode.
Hotel prices vary more, but booking directly often provides the lowest rates and access to loyalty perks like free breakfast or upgrades.
Third-party booking sites may show lower initial prices, but these often exclude taxes, fees or have stricter cancellation policies.
Using incognito mode does not impact flight or hotel prices, debunking a common travel myth.

What to consider

Hotel loyalty program rates are generally available to all members and can provide additional savings or benefits.
Some third-party sites offer cash back or miles through shopping portals, but these deals may be offset by less flexible cancellation policies or hidden fees.
Booking with points follows different rules and considerations than cash bookings, so strategies may differ.

What you'll miss from the article

A detailed comparison of booking methods, including real-world price examples and guidance on when direct booking or third-party sites may be advantageous.

Generated by AI with support from our editorial team.

You can’t scroll social media for more than a few minutes without running into a “travel expert” who has figured out how to hack the system. They promise you a guaranteed way to save money on flights and hotels by using their super-secret methods that the airlines and hotels don’t want you to know about.

We all want to save money on travel, so it’s tempting to follow their seemingly expert advice to book through travel apps or third-party booking sites — or to heed their warnings that hotels and airlines are tracking your every move and jacking up the price every time you search. The only way to avoid their tactics is to book in incognito mode. Or is it?

There’s only one way to find out if these methods really do work or if they are actually a waste of your precious time and hard-earned money: Put them to the test. I priced flight and hotel reservations using a number of popular hacks and booking engines to determine if they were fact or fiction.

Method

This project took me right back to my science fair days. This time, rather than placing plants in varying degrees of sunlight to see how they grow, as I did in fourth grade, I chose a specific date, number of guests and fare type or hotel rate to ensure my results were standardized.

For flight searches, I chose popular direct routes on most major U.S. airlines for a round-trip flight departing Dec. 1 and returning Dec 7.

I left out basic economy fares because of their unforgiving change and cancellation fees and stuck with more flexible fares (with the exception of Spirit Airlines because its fares are meant to be budget-friendly and, therefore, more restrictive).

For hotels, I chose a mix of U.S. and international hotels from Hilton, Marriott, Hyatt and IHG, as well as one Walt Disney World hotel just for fun.

I searched for a one-night stay for Dec. 1, checking out Dec. 2, and based my findings on standard, refundable rates. Where applicable, I included discounted rates for hotel loyalty program members because these programs are free to join.

I conducted my search through the following apps and websites:

Direct
Incognito mode
Hopper
Skyscanner
Priceline
American Express Travel
Capital One Travel

So, are the travel hackers on the right track? Or, are you wasting your time searching every possible third-party travel site or going incognito before booking airfare or a hotel room?

Let’s take a look at the results.

Results

a Southwest Airlines plane taxis on a runway — STEPHEN M. KELLER/SOUTHWEST AIRLINES

Flight booking results

	Direct	Incognito	Hopper	Skyscanner	Priceline	Amex	Capital One
Delta Air Lines (Main Cabin): Hartsfield-Jackson Atlanta International Airport (ATL) to Boston Logan International Airport (BOS)	$452	$452	$532	$452	$481	$585	$556
JetBlue (Blue fare): New York's John F. Kennedy International Airport (JFK) to Chicago's O'Hare International Airport (ORD)	$520	$520	$520	$539 through Expedia	$557	$520	$520
United Airlines (economy): Los Angeles International Airport (LAX) to Las Vegas' Harry Reid International Airport (LAS)	$214	$214	$214	$214	$214	$214	$214
American Airlines (Main Cabin): Dallas Fort Worth International Airport (DFW) to Charlotte Douglas International Airport (CLT)	$423	$423	$423	$423	$423	$423	$423
Spirit Airlines (Go Savvy fare): ATL to Fort Lauderdale-Hollywood International Airport (FLL)	$248	$248	Only displays the basic Go fare	$248	$248	Doesn't display Spirit fares	Only displays the basic Go fare

Disney's Polynesian Village Resort. TARAH CHIEFFI/THE POINTS GUY

Hotel booking results

	Direct	Incognito	Hopper	Skyscanner	Priceline	Amex	Capital One
JW Marriott Scottsdale Camelback Inn Resort & Spa in Arizona	$842	$842	Not available for selected dates	$918 through Hotels.com	$979	$918	$865
The Eliza Jane in New Orleans	$192	$192	Not available through Hopper	$224 through Hotels.com	$224	$205	$224
The Caledonian Edinburgh, Curio Collection by Hilton in Scotland	$375	$375	Not available through Hopper	Not available through Skyscanner	Not available through Priceline	$395	$407
InterContinental Paris — Le Grand	$586	$586	$608	$619 through Trip.com	$621	$620	$620
Disney’s Polynesian Village Resort in Golden Oak, Florida	$948	$948	$1,470 (only club-level rooms are available)	$1,185 through Prestigia	$1,181 (only club-level rooms are available)	Not available through Amex Travel	$1,201

Conclusions

The results of this experiment were surprising even to me. I love a good deal and have no problem scouring the internet for coupon codes or using a shopping portal to save a few dollars or earn points.

Flights

As someone who loves the thrill of the hunt (for deals, that is), I was shocked to find that booking flights directly with the airline was the same price or, in a few cases, cheaper than booking through a third-party site or using popular travel hacks like incognito mode.

Hotels

I found more price variability between hotel booking methods, but booking directly through the hotel was still the least expensive option.

Keep in mind that it takes a lot of fine-print-scouring to get the actual price. Third-party booking sites often show a price that seems like a great deal until you realize you still have to pay the resort fee upon arrival or that the initial fee shown doesn’t include taxes.

Don’t be distracted by the initial price; you have to get through the booking process and read the fine print to get the true price.

Sometimes, you may see lower prices on third-party booking sites, but they come with stipulations. The cancellation policy may be more stringent than booking directly ... or totally nonexistent. I skipped over many of Skyscanner’s third-party booking options because they were either nonrefundable or had a much shorter cancellation window than if you had booked directly with the hotel.

If you are hoping to earn hotel loyalty points or reap the rewards of hotel elite status, you always want to book directly. Even if the price is a bit higher, you may enjoy perks like free breakfast and room upgrades that cancel out a minimal price difference.

It’s also important to point out that many hotel brands offer “best rate guarantees.” If you find a better price elsewhere, they may be able to match the price and offer you an additional discount or bonus points, so it may still behoove you to book directly.

Exceptions to the rule

No rule is without its exceptions, and this one is no different. While booking directly with the hotel or airline is typically the best way to book, there are reasons why you may decide to go another route:

American Express Travel

All flights and hotels booked through the American Express Travel portal are prepaid, making it the one exception to the rule I set for this project (though most Amex Travel bookings have flexible cancellation policies). It’s still worth including because it is a popular travel portal with a lot of other benefits for American Express cardmembers.

For example, if you book a hotel that participates in American Express Fine Hotels + Resorts or The Hotel Collection, you can enjoy certain perks like room upgrades and dining credits that may offset a nominal price difference.

Third-party booking sites

Some third-party booking sites like Priceline partner with online shopping portals. During my searches, Rakuten was offering 4% cash back for Priceline purchases, 2% cash back through TopCashback and up to 2 miles per dollar spent through United Airlines' shopping portal. If you want to earn points, miles or cash back through one of these shopping portals, you can compare how much you can earn versus booking directly.

Incognito mode

Never. It doesn’t make a difference, so don’t believe anyone who promises you they’ve found a way to hack the system. Using incognito mode is a waste of time, and if someone walks in on you searching with it, they will think you are up to no good. It's one of the biggest myths in travel.

Booking with points

This test applies to booking flights and hotels with only cash. If you are booking with points, there are different things you want to consider when choosing your booking method.

Here's how to actually save money on flights and hotels

Use Google Flights

In the interest of simplicity, I did not include Google in my results chart. This is because Google will ultimately take you to the airline’s or hotel’s website to complete your booking, and the prices that are shown match what is available directly.

Google Flights can be an incredibly helpful tool for finding flight deals. You can search for flights from most major airlines and use the filtering options to find the best flight for you. You can also set up email alerts to be notified if the price drops. Most airlines allow you to reprice your flight without a fee if the price goes down.

Where Google Flights can be really fun to play around with, though, is if your dates or destinations are flexible. You can search dates to find the cheapest price or only enter your departing airport and let the Google Flights map show you pricing for destinations all over the globe.

Points Path extension with Google Flights — GOOGLE FLIGHTS

Google Flights' "Explore" tab also allows you to find good deals from your home airport. Check it out.

Thanks to a partnership with Points Path, you can also use Google Flights to compare cash and award rates for several major airlines. When you download the Points Path extension, you'll see points and cash pricing, as well as recommendations on which is a better deal.

Book at the right time

We've done a lot of research on this topic here at TPG. For domestic flights, plan to book one to two months ahead of time. For international flights, that sweet spot window for booking is between three and five months ahead of your trip. Keep in mind this applies to paid tickets only. There is a different set of rules for when to book award flights.

Pestana Royal All-Inclusive Resort in Madeira, Portugal. MADISON BLANCAFLOR/THE POINTS GUY

For hotels, you want to book as early as possible, but it is true that you can save money on last-minute bookings. So, even after you book, we recommend that you keep checking for price drops. If the price goes down after you book, you can update your reservation by phone or online to get the lower rate.

Be flexible

If you have some wiggle room in your travel dates, you can save money by flying on certain days of the week. Midweek travel is generally cheaper than flying on weekends, though you can usually find good prices on Sundays as well.

The same rule of thumb applies to hotels. Checking in on Tuesday and checking out on Thursday tends to be cheaper than checking in on Friday and checking out on Sunday.

Subscribe to TPG's newsletter

In TPG's daily newsletter, we share the day's top travel news, tips and deals. When you subscribe to the TPG newsletter, discounted business-class flights or tips for making the most of your hard-earned points and miles will be waiting in your inbox each morning.

Have the right credit card

Having the right credit card in your wallet can help you save on flights and hotels in several different ways. For example, Marriott Bonvoy and Hilton Honors members get the fifth night free on award stays. Similarly, many Delta cobranded credit cards from American Express offer a TakeOff 15 benefit for award flights. When you book an award flight through Delta, you can save 15% when you pay with an eligible card.

Bottom line

While unexpected, it’s reassuring to know that you can save time and money by booking flights directly with the airline or hotel. Booking directly also helps you earn rewards points or miles and elite status.

Related readings:

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American Express® Gold Card

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Rewards rate

Rewards rate
Rate	Category
4X	Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
4X	Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
5X	Earn 5X Membership Rewards® points on prepaid hotel stays booked through AmexTravel.com or the Amex Travel App™.
3X	Earn 3X Membership Rewards® points on flights booked through AmexTravel.com, the Amex Travel App™, or purchased directly from airlines.
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Intro offer

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Pros + cons

Pros

Valuable dining and food-related credits
Flexible rewards with airline and hotel transfer partners
Multiple travel and purchase protections
No foreign transaction fees
Access to Amex Offers for additional savings (enrollment required)

Cons

Not as useful for those living outside the U.S.
Some may have trouble using Uber and other dining credits

More details

You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $8,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
Earn 5X Membership Rewards® points on prepaid hotel stays booked through AmexTravel.com or the Amex Travel App™.
Earn 3X Membership Rewards® points on flights booked through AmexTravel.com, the Amex Travel App™, or purchased directly from airlines.
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Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
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