Skip to content

Hyatt is rebranding the Andaz Wall Street as a Hyatt Centric — but why?

Jan. 18, 2022
4 min read
red doors entering the Andaz
Hyatt is rebranding the Andaz Wall Street as a Hyatt Centric — but why?
This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. Terms apply to the offers listed on this page. For an explanation of our Advertising Policy, visit this page.

It's time for New York City to say goodbye to Andaz Wall Street, one of the very first hotels under the Andaz umbrella.

Hyatt on Tuesday announced that the hotel, which has a rare address on Wall Street, will reopen on Jan. 26 as the Hyatt Centric Wall Street New York.

For more TPG news delivered each morning to your inbox, sign up for our daily newsletter.

A popular hotel for business travelers thanks to its location in the heart of New York City's Financial District, TPG's Eric Rosen had a generally positive experience during an early 2019 stay at the World of Hyatt Category 5 property. One takeaway, however, was that the place could use some updates, especially as rooms were looking "worn and torn."

Now it seems like the hotel is getting exactly that as part of the shift to Hyatt Centric, a brand that claims to "embrace the locale and inspire exploration" in the neighborhoods it calls home.

According to Hyatt, the hotel updated its rooms not long after our initial 2019 review and has since redesigned the lobby with a contemporary design more reflective of the Hyatt Centric brand. Those updates in both communal areas and guestrooms include installing art inspired by the local area and bright pops of color. Another $5 million in renovations is planned over the next few years by the hotel's owners, Navika Group of Companies.

The updated rooms will feature some of Hyatt Centric's signature amenities such as Beekind bath products, Drybar hairdryers and Hyatt Centric bathrobes along with large windows, 12-foot ceilings and walk-in rain showers.

(Rendering courtesy of Hyatt)

The hotel will also reopen Wall & Water, the hotel's international restaurant for breakfast and dinner helmed by chef Alan Ashkinaze. Another unnamed restaurant will also open in the hotel and serve as its "social center," though we're not sure exactly what that means.

But while we're excited for the updates at this popular hotel, the bigger question that remains is simply "why?" Why not give the property the updates and modernization it needed while staying in the Andaz portfolio instead of changing the brand entirely? And why Hyatt Centric over any of Hyatt's other brands?

Sign up for our daily newsletter

In this case, it looks like Hyatt is doubling down on Hyatt Centric's brand ethos to attract "guests who want the best of what’s essential and none of what’s not — all at the center of a prime destination." If that truly is the case, the move may have more to do with its Wall Street location, which is prime for both business travelers and tourists, as it's a short walk to the National Sept. 11 Memorial and Museum; the World Trade Center and its popular observation deck; the upscale shopping at Brookfield Place and all the high-rise office buildings in the area.

But as a New Yorker, I can confidently say that, outside of the workweek, this area probably isn't a "prime destination" for people looking for the real heart of New York City. If I had to choose a Hyatt hotel near this area, I'd go for the Beekman, a Thompson hotel instead, which has more character than most hotels in Lower Manhattan.

And that gets to a deeper point: How are travelers supposed to cut through the clutter of the dozens of different hotel brands that exist in the world — or even just in New York City? As an Andaz, did this hotel deter guests from staying at other, better Andaz properties? Or maybe rebranding is simply a way to "reopen" a hotel with more fanfare and media coverage than simply remodeling it.

Either way, I wouldn't be shocked to see more rebrands like this as older hotels are reborn to attract new customers who care more about craft cocktails and an Instagram moment than free coffee in the lobby and validated parking.

For now, reservations for the Andaz Wall Street will be still be honored, including award bookings. The Hyatt Centric will continue to be a Category 5 World of Hyatt property meaning that award nights can be booked between 17,000 and 23,000 points, depending on your dates.

Featured image by (Photo by Eric Rosen/The Points Guy)
Editorial disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airline or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

Top offers from our partners

How we chose these cards

Our points-obsessed staff uses a plethora of credit cards on a daily basis. If anyone on our team wouldn’t recommend it to a friend or a family member, we wouldn’t recommend it on The Points Guy either. Our opinions are our own, and have not been reviewed, approved, or endorsed by our advertising partners.
See all best card offers

TPG featured card

Best card for premium perks while traveling
TPG Editor‘s Rating
Card Rating is based on the opinion of TPG‘s editors and is not influenced by the card issuer.
4 / 5
Go to review

Rewards

2 - 10X points
10XEarn unlimited 10X miles on hotels and rental cars booked through Capital One Travel
5X5X miles on flights booked through Capital One Travel.
2X2 Miles per dollar on every purchase, every day

Intro offer

75,000 bonus miles
Earn 75,000 bonus miles when you spend $4,000 on purchases in the first 3 months from account opening, equal to $750 in travel

Annual Fee

$395

Recommended Credit

740-850
Excellent
Credit ranges are a variation of FICO© Score 8, one of many types of credit scores lenders may use when considering your credit card application.

Why We Chose It

The Capital One Venture X card is one of the best all-round travel credit cards ever launched. Not only is it offering a tremendous welcome bonus, but cardholders can earn tons of miles on everyday spending and receive a 10,000-mile anniversary bonus to boot. Its annual fee is $395, but cardholders can count on up to $300 in statement credits toward travel booked through Capital One Travel each year and other valuable benefits like access to Priority Pass lounges and Capital One’s own growing family of airport lounges.

Pros

  • Excellent welcome offer worth 75,000 miles after you spend $4,000 on purchases in the first three months.
  • Up to $300 in annual travel statement credits toward bookings make through Capital One Travel.
  • 10,000 bonus miles (worth $100 toward travel) each account anniversary.

Cons

  • The $395 annual fee might be expensive for some, but this card’s benefits provide much more value than that.
  • If you don’t travel frequently, this might not be the best card for you.
  • Earn 75,000 bonus miles when you spend $4,000 on purchases in the first 3 months from account opening, equal to $750 in travel
  • Receive up to $300 back annually as statement credits for bookings through Capital One Travel, where you'll get Capital One's best prices on thousands of options
  • Get 10,000 bonus miles (equal to $100 towards travel) every year, starting on your first anniversary
  • Earn unlimited 10X miles on hotels and rental cars booked through Capital One Travel and 5X miles on flights booked through Capital One Travel
  • Earn unlimited 2X miles on all other purchases
  • Unlimited complimentary access for you and two guests to 1,400+ lounges, including Capital One Lounges and our Partner Lounge Network
  • Receive up to a $100 credit for Global Entry or TSA PreCheck®
  • Use your Venture X miles to easily cover travel expenses, including flights, hotels, rental cars and more—you can even transfer your miles to your choice of 15+ travel loyalty programs
  • Named editors' choice for "Best New Credit Card of 2021" by The Points Guy
  • Earn 10 miles per dollar when you book on Turo, the world's largest car sharing marketplace, through May 16, 2023
Best card for premium perks while traveling
TPG Editor‘s Rating
Card Rating is based on the opinion of TPG‘s editors and is not influenced by the card issuer.
4 / 5
Go to review

Rewards Rate

10XEarn unlimited 10X miles on hotels and rental cars booked through Capital One Travel
5X5X miles on flights booked through Capital One Travel.
2X2 Miles per dollar on every purchase, every day
  • Intro Offer
    Earn 75,000 bonus miles when you spend $4,000 on purchases in the first 3 months from account opening, equal to $750 in travel

    75,000 bonus miles
  • Annual Fee

    $395
  • Recommended Credit
    Credit ranges are a variation of FICO© Score 8, one of many types of credit scores lenders may use when considering your credit card application.

    740-850
    Excellent

Why We Chose It

The Capital One Venture X card is one of the best all-round travel credit cards ever launched. Not only is it offering a tremendous welcome bonus, but cardholders can earn tons of miles on everyday spending and receive a 10,000-mile anniversary bonus to boot. Its annual fee is $395, but cardholders can count on up to $300 in statement credits toward travel booked through Capital One Travel each year and other valuable benefits like access to Priority Pass lounges and Capital One’s own growing family of airport lounges.

Pros

  • Excellent welcome offer worth 75,000 miles after you spend $4,000 on purchases in the first three months.
  • Up to $300 in annual travel statement credits toward bookings make through Capital One Travel.
  • 10,000 bonus miles (worth $100 toward travel) each account anniversary.

Cons

  • The $395 annual fee might be expensive for some, but this card’s benefits provide much more value than that.
  • If you don’t travel frequently, this might not be the best card for you.
  • Earn 75,000 bonus miles when you spend $4,000 on purchases in the first 3 months from account opening, equal to $750 in travel
  • Receive up to $300 back annually as statement credits for bookings through Capital One Travel, where you'll get Capital One's best prices on thousands of options
  • Get 10,000 bonus miles (equal to $100 towards travel) every year, starting on your first anniversary
  • Earn unlimited 10X miles on hotels and rental cars booked through Capital One Travel and 5X miles on flights booked through Capital One Travel
  • Earn unlimited 2X miles on all other purchases
  • Unlimited complimentary access for you and two guests to 1,400+ lounges, including Capital One Lounges and our Partner Lounge Network
  • Receive up to a $100 credit for Global Entry or TSA PreCheck®
  • Use your Venture X miles to easily cover travel expenses, including flights, hotels, rental cars and more—you can even transfer your miles to your choice of 15+ travel loyalty programs
  • Named editors' choice for "Best New Credit Card of 2021" by The Points Guy
  • Earn 10 miles per dollar when you book on Turo, the world's largest car sharing marketplace, through May 16, 2023