ANA to Introduce New First and Business Class Suites

Jul 11, 2019

This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. Terms apply to the offers listed on this page. For an explanation of our Advertising Policy, visit this page.

Japanese carrier All Nippon Airways (ANA) has announced all new premium products on its Boeing 777-300ER aircraft to be launched on its London (LHR) to Tokyo Haneda (HND) route from 2 August. The new products will appear on flight numbers NH211 and NH212.

The ‘Inspiration of Japan’ currently features business and first class products on its 777 aircraft that look like this:

ANA Boeing 777 Previous Generation Business Class. Photo by Zach Honig / The Points Guy

A first-class seat on ANA

The business class seats have been criticized for having little storage or privacy as well as narrow seating. The first class seats and their unusual boxy design did provide privacy, but oddly the window seats obscured most of the window views and the middle pairs of seats made it impractical for anyone traveling with someone else.

ANA has changed all this with its new business and first class products.

The Room

ANA’s new business class seat is called ‘The Room’ and changes to an alternating front-facing and rear-facing product with wide seats and closing suite doors which provide a lot more privacy and personal space than the current product. ANA says these seats are twice the width of the previous version.

The width and depth of the seat means that in lie-flat mode, passengers sleep on a slight diagonal — like Singapore Airlines business class seat design, which some passengers have not been fans of. The very wide design of the seat also means only one arm rest can be used, which could be bothersome for lounging for long periods of time. The video posted below suggests the suite walls are very low, with a petite cabin crew member easily able to see inside while walking past the closed doors.

ANA New 777 Business Class. Photo by ANA.
ANA New 777 Business Class. Photo by ANA.
ANA New 777 Business Class. Photo by ANA.

This should make ANA the first airline in the world to have closing doors in both business and first class on the same aircraft, which may make it more difficult to sell first class at a significant premium, as there is little differentiation between the two classes seats.

The Suite

First class also received a dramatic makeover. from the current 777 version. While the privacy of the previous design is retained and even improved with sliding suite doors, the product, simply now known as ‘The Suite’ greatly improves the design flaws of its predecessor with the windows completely unobscured for seated passengers.

For couples traveling together in the middle seats, there is also a far more practical divider, which will allow passengers to see each other or raise a large privacy divider.

ANA New 777 First Class. Photo by ANA.
ANA New 777 First Class. Photo by ANA.

There’s an enormous 43-inch monitor with 4K display.

The Boeing 777 aircraft also features a new ‘welcome area’, where passengers first board, as well as a new self-service snack bar.

ANA New 777 Entry Area. Photo by ANA.
ANA New 777 Self-Service Snack Bar. Photo by ANA.

Premium economy and economy cabins have been reupholstered but the design and dimensions of these seats have not changed.

Here is a promotional video showing all four cabins:

The timing of the launch of the new product is curious, as ANA just launched its A380 to Hawaii with their previous generation product in business class.

Featured image by ANA.

American Express® Green Card

WELCOME OFFER: 30,000 Points

TPG'S BONUS VALUATION*: $600

CARD HIGHLIGHTS: up to $100 annual CLEAR statement credit, up to $100 annual LoungeBuddy statement credit, 3x points on travel and transit, 3x points on restaurants worldwide

*Bonus value is an estimated value calculated by TPG and not the card issuer. View our latest valuations here.

Apply Now
More Things to Know
  • Earn 30,000 Membership Rewards® points after you spend $2,000 on purchases on your new Card in your first 3 months.
  • Earn 3X Membership Rewards® points on all eligible travel, from subway swipes and window seats to hotel stays and city tours.
  • Earn 3X Membership Rewards® points at restaurants worldwide.
  • Receive up to $100 per year in statement credits when you use the American Express® Green Card to pay for your CLEAR® membership at select airports and stadiums across the U.S. and Permissible Biometric Scanning Technology terms: eye scanning, irises scanning and fingerprints scanning.
  • Use the American Express® Green Card to purchase lounge access through LoungeBuddy to any of the lounges in the LoungeBuddy network – no memberships, elite statuses, or first class tickets required. Earn up to $100 in statement credits per calendar year on your LoungeBuddy purchases.
  • No Foreign Transaction Fees.
  • $150 Annual Fee.
  • Terms Apply.
  • See Rates & Fees
Intro APR on Purchases
N/A
Regular APR
See Rates & Fees
Annual Fee
$150
Balance Transfer Fee
See Terms
Recommended Credit
Excellent/Good
Terms and restrictions apply. See rates & fees.

Editorial Disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airlines or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

Disclaimer: The responses below are not provided or commissioned by the bank advertiser. Responses have not been reviewed, approved or otherwise endorsed by the bank advertiser. It is not the bank advertiser’s responsibility to ensure all posts and/or questions are answered.