Targeted: 50% bonus when you transfer Amex points to Hilton

Mar 2, 2020

This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. Terms apply to the offers listed on this page. For an explanation of our Advertising Policy, visit this page.

If you’re a Hilton fan, you may want to check your American Express accounts before you start your day. That’s because we’re seeing possibly targeted transfer bonuses of up to 50%, as I discovered in my account yesterday.

For more TPG news delivered each morning to your inbox, sign up for our daily newsletter.

Normally, Amex points transfer to Hilton at a 1:2 ratio, which means one Membership Rewards point grants you 2 Hilton points. This normally isn’t the best usage of Amex points, since TPG values Amex points at 2 cents apiece and Hilton Honors points at just 0.6 cents apiece.

If you’re targeted for the 50% bonus, you’re instead transferring at a rate of 1:3. That’s better, but it still falls short of a good value for your Membership Rewards points.

However, if you do find yourself needing to transfer — say, to top up an account before a redemption — then this could be the time to do it. For instance, if you wanted to spend one night at the luxurious Hilton Seychelles Northolme Resort & Spa, which costs 95,000 Hilton points per night, you’d only need to transfer 32,000 Amex points to Hilton (note that Amex points are transferred in increments of 1,000).

A cursory search of the Northolme Resort for a few dates in May found King Sunset Villa rooms hovering around $550 a night. We value Hilton Honors points at 0.6 cents each, meaning that the villa room would be worth $640 a night.

It’s not a terrible deal, but this offer could be a good way to utilize Hilton’s fifth-night free perk. Hilton allows all of its elite members to get the fifth night free on award stays. This isn’t just available to upper-tier elite members; Silver, Gold and Diamond Hilton Honors travelers can utilize this perk. Remember that you can achieve Hilton’s lowest status tier, Silver, simply by holding the no-annual-fee Hilton Honors American Express Card (See Rates & Fees)

Note that this offer expires on April 14, 2020, so if you have points to transfer you may want to do it sooner than later.

If you weren’t targeted for this Amex transfer bonus, one of the best ways to earn Hilton Honors points and score elite status is by applying for one of Hilton’s cobranded Amex cards.

Related: How to choose the best Hilton credit card for you

These are some of the best card options for frequent Hilton customers, earning between 7x-14x points per dollar on eligible purchases at participating Hilton properties. Furthermore, all Hilton credit card members enjoy complimentary elite status, even cardholders with the no-annual-fee Hilton card.

Featured image of Conrad Bora Bora courtesy of Summer Hull/The Points Guy

For rates and fees of the Hilton Honors Amex card, click here.

Chase Sapphire Preferred® Card

WELCOME OFFER: 60,000 Points


CARD HIGHLIGHTS: 2X points on all travel and dining, points transferrable to over a dozen travel partners

*Bonus value is an estimated value calculated by TPG and not the card issuer. View our latest valuations here.

Apply Now
More Things to Know
  • Earn 60,000 bonus points after you spend $4,000 on purchases in the first 3 months from account opening. That's $750 toward travel when you redeem through Chase Ultimate Rewards®
  • 2X points on travel and dining at restaurants worldwide & 1 point per dollar spent on all other purchases.
  • Get 25% more value when you redeem for airfare, hotels, car rentals and cruises through Chase Ultimate Rewards. For example, 60,000 points are worth $750 toward travel
  • Get unlimited deliveries with a $0 delivery fee and reduced service fees on orders over $12 for a minimum of one year on qualifying food purchases with DashPass, DoorDash's subscription service. Activate by 12/31/21.
  • Earn 5X points on Lyft rides through March 2022. That’s 3X points in addition to the 2X points you already earn on travel.
Intro APR on Purchases
Regular APR
17.49% - 24.49% Variable
Annual Fee
Balance Transfer Fee
Either $5 or 5% of the amount of each transfer, whichever is greater.
Recommended Credit

Editorial Disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airlines or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

Disclaimer: The responses below are not provided or commissioned by the bank advertiser. Responses have not been reviewed, approved or otherwise endorsed by the bank advertiser. It is not the bank advertiser’s responsibility to ensure all posts and/or questions are answered.