American Airlines to trial free Wi-Fi on 3 routes in bid to stay competitive with rivals
Wi-Fi for $35 on a cross-country flight? That's currently the going rate on American Airlines.
However, changes might be on the way. The Fort Worth, Texas-based airline is officially trialing free Wi-Fi beginning next week, the airline announced internally on Friday and also confirmed with TPG.
The test will cover just three routes (in both directions): Charlotte to Raleigh, North Carolina; Miami to Chicago; and Charlotte to Jacksonville, Florida.
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It wasn't immediately clear why these routes were chosen, and American also didn't say how long the test would last. The internal memo says that "through this test, we’ll be assessing customer take rates for inflight Wi-Fi, evaluating our provider and aircraft capacity, and – perhaps most important – measuring the impact to customer satisfaction via NPS scores."
American says that this test will be used to determine how much bandwidth is consumed and whether it has the technical capability to roll out free Wi-Fi more broadly. It also says that it is responding to competitor pressure with this move.
"With the creation of our new Customer Experience organization led by Chief Customer Officer Heather Garboden, American Airlines is more committed than ever to enhancing every aspect of our customers’ travel journey," a statement from American shared with TPG reads. "Staying connected in the skies is critical to today’s passengers and through this limited-time complimentary Wi-Fi test, we are exploring opportunities to build upon our high-speed Wi-Fi offerings to stay competitive in the industry and give our customers what we know they want."
American has long been a major holdout on the free (or discounted) Wi-Fi bandwagon. Despite having most of its fleet outfitted with streaming-capable Wi-Fi, the carrier has been the stingiest when it comes to connectivity.
Flight passes routinely go for upward of $20, and the airline's new pricing scheme that allows you to redeem miles for a pass is rarely a good deal. (As always, you'll want to compare the redemption rate against TPG's valuation of 1.65 cents per AAdvantage mile.)
In fairness, American has trialed and then introduced time-limited, ad-sponsored Wi-Fi passes, though that connectivity is usually limited to 15 or 20 minutes of browsing.
In fact, back in 2017, American promised free messaging would be coming "soon" — but that day has yet to materialize.
Inflight surfing: American debuts new Wi-Fi redemptions but stops short of making it free
At the time, Delta Air Lines became the first of the "Big Three" U.S. airlines — American, Delta Air Lines and United Airlines — to offer free messaging to all travelers. This allowed flyers to connect to the internet to use apps such as iMessage and WhatsApp without paying for a full Wi-Fi pass.
American announced the next day that it would match Delta's move "soon" without providing a concrete timeline.
Even Southwest Airlines and United, which have much of their fleets outfitted with slower and less reliable Wi-Fi than American's fleet, now offer free messaging.
While American may finally be gearing up to make Wi-Fi free, it's playing a game of catch-up. JetBlue has long offered free internet access on board, and Delta is now doing it, too.
Alaska Airlines, Southwest and United all currently offer $8 Wi-Fi passes on many flights, and United will soon even make its connectivity free once it rolls out Starlink Wi-Fi.
American's Wi-Fi infrastructure could theoretically support free Wi-Fi. Most of the airline's mainline jets are connected to Viasat satellites, the same provider that Delta uses to enable free Wi-Fi.
Of course, Viasat will need to have enough bandwidth to support many more users, but the provider's third-generation satellite constellation should be able to do it.
Even if American decides to flip the switch on free Wi-Fi, it still won't offer seatback screens across its domestic fleet for using it. So, no matter what happens, make sure to bring your own entertainment device when flying with American.
Related reading:
- Your ultimate guide to American Airlines AAdvantage
- Best credit cards for American Airlines flyers
- American Airlines elite status: What it is and how to earn it
- Maximize your airfare: The best credit cards for booking flights
- The best credit cards to reach elite status
- American Airlines basic economy: What you need to know about bags, seats, boarding and more
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There’s a lot to love about the Amex Gold. It’s a fan favorite thanks to its fantastic bonus-earning rates at restaurants worldwide and at U.S. supermarkets. If you’re hitting the skies soon, you’ll also earn bonus Membership Rewards points on travel. Paired with up to $120 in Uber Cash annually (for U.S. Uber rides or Uber Eats orders, card must be added to Uber app and you can redeem with any Amex card), up to $120 in annual dining statement credits to be used with eligible partners, an up to $84 Dunkin’ credit each year at U.S. Dunkin Donuts and an up to $100 Resy credit annually, there’s no reason that foodies shouldn’t add the Amex Gold to their wallet. These benefits alone are worth more than $400, which offsets the $325 annual fee on the Amex Gold card. Enrollment is required for select benefits. (Partner offer)Pros
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- Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
- Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
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- Annual Fee is $325.
- Terms Apply.
Rewards Rate
| 4X | Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year. |
| 4X | Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year. |
| 3X | Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com. |
| 2X | Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com. |
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Intro Offer
You may be eligible for as high as 100,000 Membership Rewards® Points after spending $6,000 in eligible purchases on your new Card in your first 6 months of Membership. Welcome offers vary and you may not be eligible for an offer.As High As 100,000 points. Find Out Your Offer.Annual Fee
$325Recommended Credit
Credit ranges are a variation of FICO® Score 8, one of many types of credit scores lenders may use when considering your credit card application.Excellent to Good
Why We Chose It
There’s a lot to love about the Amex Gold. It’s a fan favorite thanks to its fantastic bonus-earning rates at restaurants worldwide and at U.S. supermarkets. If you’re hitting the skies soon, you’ll also earn bonus Membership Rewards points on travel. Paired with up to $120 in Uber Cash annually (for U.S. Uber rides or Uber Eats orders, card must be added to Uber app and you can redeem with any Amex card), up to $120 in annual dining statement credits to be used with eligible partners, an up to $84 Dunkin’ credit each year at U.S. Dunkin Donuts and an up to $100 Resy credit annually, there’s no reason that foodies shouldn’t add the Amex Gold to their wallet. These benefits alone are worth more than $400, which offsets the $325 annual fee on the Amex Gold card. Enrollment is required for select benefits. (Partner offer)Pros
- 4 points per dollar spent on dining at restaurants worldwide and U.S. supermarkets (on the first $50,000 in purchases per calendar year; then 1 point per dollar spent thereafter and $25,000 in purchases per calendar year; then 1 point per dollar spent thereafter, respectively)
- 3 points per dollar spent on flights booked directly with the airline or with amextravel.com
- Packed with credits foodies will enjoy
- Solid welcome bonus
Cons
- Not as useful for those living outside the U.S.
- Some may have trouble using Uber and other dining credits
- You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
- Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
- Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
- Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
- Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
- Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
- $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
- $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
- $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
- $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
- Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
- No Foreign Transaction Fees.
- Annual Fee is $325.
- Terms Apply.