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See the meals US airlines were serving passengers in the 1970s

Sept. 04, 2021
5 min read
Trader Vic UA-1
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I’m an aviation geek who has always had a fascination with inflight meals. This started early, since I was able to fly the world's airlines before deregulation, thanks to my father's career as an Air Force officer. Back then, flying was only for the wealthy and it was a true experience.

That included the meals served onboard. For the second time, I am digging into Northwestern University’s Transportation Library, a collection of more than 400 menus from 54 national and international airlines, cruise ships and railroad companies. The collection spans from 1929 to the present.

Related: See the meals U.S. airlines were serving passengers in the 1960s

Most of the collection was donated in 1997 by George M. Foster, a pioneering anthropologist and Northwestern alumnus, who took his first commercial flight in 1935. On the hundreds of flights he flew in his career as an anthropological researcher and as a consultant for such agencies as the World Health Organization and UNICEF, he saved every menu and added notes about what he ate.

This time, I'm looking at what U.S. carriers were serving onboard their flights during the 1970s.

American Airlines: San Francisco to New York, N.Y., 1971

This was the brunch menu served aboard American's Boeing 747 flight, including breads and a choice of two entrees: Kaula omelet with a choice of filet mignon or ham steal; or Crepes Lomi Lomi with asparagus polonaise. A full bar was available, including Champagne, mai tais, gin and tonics and Bloody Marys, plus brandies and liqueurs.

Trans World Airlines: London, England to San Francisco, 1976

TWA was determined to make sure you had enough to eat on the flight. The menu started with two Champagnes, along with a red and white wine. The appetizer was a chilled juice, then you got a choice of three entrees. Foster found the seafood newburg "good to excellent," while the beef stroganoff was "good." The cocktail menu included a full assortment of drinks and charged $1 for Hennessy cognac, creme de menthe, Grand Mariner, and coffee with either a shot of cognac or Grand Mariner.

United Airlines: San Francisco to Detroit, 1974

United gave passengers free hard alcohol -- but charged $1.50 for liqueurs, $1 for wine and 50 cents for beer -- on this menu. One of the entrees was the catch of the day, and United gave a shout out to Executive Chef Raoul Delbol, who oversaw the airline's Los Angeles flight kitchen. He was also a member of the Société Culinaire Philanthropique, Club Gastronomique Prosper Montagné and the L’Ordre Gastronomique de Saint-Fortunat. Fancy!!

American Airlines: New York, N.Y. to San Francisco, 1971

American offered a short, two-page menu for a 5.5-hour flight. There was no vegetarian option or a cocktail menu, although it could have been separated from the main menu.

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Trans World Airlines: Washington to San Francisco, 1977

While American Airlines took the minimalist approach with its coast-to-coast menu, TWA went the other way, going all out to ensure passengers had plenty of food and drink on the trip. You could choose from three wines and Champagne. There was an Insalada Roma as the starter. Entrees included Hungarian beef goulash, a banana split fruit plate (I assume this was for vegetarians) and an item called the Hobo's Picnic Buffet. Cocktails and spirits were complimentary, but you did have to pay $1.50 for liqueurs, 50 cents for beer and $1.50 for coffee with whipped cream and your choice of Kahlua, cognac or Amaretto de Sarona. Dessert choices included baked Hawaiian raspberry gateau or their "popular carrot cake."

United Airlines: Trader Vic's recipe, 1973

In November 2017, I was one of the lucky ones who snagged a seat on United Airlines' last Boeing 747 flight, from San Francisco to Hawaii. They recreated the first flight, flown in July 1970, right down to the flight attendant uniforms and Trader Vic's menu. George Foster added this recipe for Indonesian pork roast to his collection.

Editorial disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airline or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

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Apply for American Express® Gold Card
at American Express's secure site
Terms & restrictions apply. See rates & fees
Best for dining at restaurants
TPG Editor‘s Rating
4 / 5
Go to review

Rewards Rate

4XEarn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
4XEarn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
3XEarn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
2XEarn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
1XEarn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
  • Intro Offer

    As High As 100,000 points. Find Out Your Offer.
  • Annual Fee

    $325
  • Recommended Credit

    Excellent to Good

Why We Chose It

There’s a lot to love about the Amex Gold. It’s a fan favorite thanks to its fantastic bonus-earning rates at restaurants worldwide and at U.S. supermarkets. If you’re hitting the skies soon, you’ll also earn bonus Membership Rewards points on travel. Paired with up to $120 in Uber Cash annually (for U.S. Uber rides or Uber Eats orders, card must be added to Uber app and you can redeem with any Amex card), up to $120 in annual dining statement credits to be used with eligible partners, an up to $84 Dunkin’ credit each year at U.S. Dunkin Donuts and an up to $100 Resy credit annually, there’s no reason that foodies shouldn’t add the Amex Gold to their wallet. These benefits alone are worth more than $400, which offsets the $325 annual fee on the Amex Gold card. Enrollment is required for select benefits. (Partner offer)

Pros

  • 4 points per dollar spent on dining at restaurants worldwide and U.S. supermarkets (on the first $50,000 in purchases per calendar year; then 1 point per dollar spent thereafter and $25,000 in purchases per calendar year; then 1 point per dollar spent thereafter, respectively)
  • 3 points per dollar spent on flights booked directly with the airline or with amextravel.com
  • Packed with credits foodies will enjoy
  • Solid welcome bonus

Cons

  • Not as useful for those living outside the U.S.
  • Some may have trouble using Uber and other dining credits
  • You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
  • Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
  • Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
  • Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
  • $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
  • $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
  • $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
  • $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
  • Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
  • No Foreign Transaction Fees.
  • Annual Fee is $325.
  • Terms Apply.