What it’s like staying at The Londoner, a massive 'boutique' hotel in central London
Editor's Note
- The design-forward hotel is a feast for the eyes.
- The location is super central though touristy.
- The amenity-heavy hotel offers a spa, indoor pool and multiple communal spaces.
London has one of the best hotel scenes in the entire world, and nearly every major hotel chain — from playful lifestyle properties to the upper echelon of luxury brands — is represented in the capital city. But when a new hotel describing itself as "the world's first super boutique hotel" opened back in 2021, it had us wondering ... what does that even mean?
On a recent trip to London, I finally got the chance to check into the "super boutique" to see what it was all about. Here's everything you need to know about staying at The Londoner — and whether or not it lives up to the lofty title it gave itself.
What is The Londoner?
Located in ultra-touristy Leicester Square, The Londoner is a design-forward hotel with 350 rooms and suites, multiple bars and restaurants, an indoor swimming pool, a spa, and lots of chic nooks and crannies to hide away in or explore. Popular with both guests looking for a stay near central tourist attractions and locals looking for an upscale cocktail, The Londoner has plenty to offer.
How to book The Londoner
Hotel rates in London, especially Central London, are almost always on the expensive side. Rates at The Londoner typically start at more than $500 a night or more.
The Londoner might not have its own loyalty program to help earn some of that nightly rate back, but there are a few great ways to earn elitelike benefits. If you carry The Platinum Card® from American Express, you can book The Londoner through Amex Fine Hotels + Resorts to get a guaranteed 4 p.m. checkout, daily breakfast for two, $100 amenity credit, potential room upgrades and early check-in.
The hotel is also part of Chase's luxury hotel program, The Edit. If booked through this channel using a qualifying card (like the Chase Sapphire Reserve®; see rates and fees), you'll earn elitelike perks, including up to a $100 credit, daily breakfast for two, and availability-based room upgrades and check-in and checkout.
The Londoner also participates in the Preferred Hotels I Prefer loyalty program, with nights starting at 20,000 points. Or, if you book using cash through Preferred, you can find rooms starting at $359 and earn I Prefer loyalty points to use on future stays at Preferred Hotels & Resorts properties.
A suite I want to live in
For my two-night stay, I was in a Corner Suite that was spacious and full of eclectic patterns and prints. It felt trendy and homey at the same time — exactly what you'd expect from a boutique hotel (and what I want my actual home to feel like).
My room, number 232, was at the end of a stylish, monochrome yellow hallway behind a glossy yellow door with an ornate center doorknob. The door featured a doorbell that had a light to signal whether I needed privacy or wanted my room made up.
Inside the suite, I was greeted by a beautiful wooden wall with square paneling contrasting a lighter hardwood floor, a pink velvet modern fainting couch and an umbrella hanging from a peg by the door — convenient for rainy London days.
By the door was a small desk with multiple power outlets and USB plugs, plus a few travel magazines.
A small coffee table and a sitting chair were positioned across from the pink lounger. There was also a full-length mirror and my first glimpse of the floor-to-ceiling windows that looked out at a public library across the street.
A minifridge and a tea and coffee area were hidden in a wooden closet next to the desk. Offerings included sodas, wines, beers, Nespresso pods and various teas.
The king-size bed was plush and comfortable, and I greatly appreciated having the option to control the lights and the do-not-disturb sign right from the nightstand. A bottle of water and a glass waiting by the bed were a nice luxury touch.
One thing I did not find luxurious: The curtains that covered the floor-to-ceiling windows were not automatic, requiring guests to get out of bed to adjust.
The large and functional closet had plenty of space to store my carry-on bag and backpack. It stored two robes, slippers, a Dyson hair dryer and a steamer.
At the far end of the room was the bathroom decked out in head-to-toe subway tile that was a mix of deep greens and blues. I love a hotel bathtub, and this one looked like a deep soaking tub at first glance. However, I realized once I was inside trying to soak that it was actually on the shallower side.
The rest of the bathroom consisted of an equally dramatic green sink with plenty of bathroom amenities (think: toothbrush kit, cotton swabs, nail file) and Miller Harris Tea Tonique soaps, shampoo, conditioner and lotion.
The electric Toto toilet was separated from the rest of the bathroom, as was a powerful shower that turned on with the press of a button.
Eating and drinking at The Londoner
The Londoner is home to a French-Mediterranean restaurant called Whitcombs, a Japanese izakaya-style rooftop bar called 8 (that was unfortunately closed the nights of my stay) and a pub-style gin bar called Joshua's Tavern. Also, a lobby Champagne bar called The Stage, serves breakfast, afternoon tea (with Champagne), and small bites and drinks into the late hours.
I stopped for dinner at Whitcombs on the Sunday night of my stay, and though the restaurant was absolutely stunning, it was also near-empty. It also seemed to lack a designated host. I stood around waiting for over 10 minutes to get my table before finally heading into the dining room to ask for help.
Overall, Whitcombs was a mixed bag for me. Considering the restaurant was so empty, it took a long time to just get water and the menu — and even longer to get a lackluster martini. After those initial hiccups, though, the staff was much more attentive and very helpful in navigating the menu.
I ordered a fresh and light green bean salad with Datterino tomatoes and balsamic ($18); two Rock oysters ($18) that I found to taste overly dressed (with Veuve Clicquot and green Tabasco, which overpowered the oysters' delicate flavor); an expertly prepared filet mignon with chanterelle mushrooms and rich, delicious Parmesan creme ($54); and a side of delicately sliced portobello mushroom carpaccio with Dijon mustard and aged balsamic ($12).
I also stopped at The Stage for a nightcap after spending a few hours popping around the lively pubs in nearby Chinatown. Though I had missed the music (it's in the afternoon on Sundays), I did enjoy a delicious but steeply priced dirty Oxley gin martini ($36); I sipped it while listening to the late-night crowds recounting their sunny Sunday exploring one of the world's most cosmopolitan cities.
Another home away from home
Guests of The Londoner have access to three special rooms called "The Residence." Its library-like space called The Drawing Room is full of coffee table books, board games, couches and tables, as well as snacks, drinks and coffee. The Y Bar has a literal Y-shaped bar where you can order cocktails and food (at a cost). The Whisky Room is a speakeasy-like whisky bar with a 50-plus collection of whiskeys from around the world.
My busy schedule during my quick trip to London didn't allow me to spend much time here, but I did make a quick pass-through. I could tell that this would've been a great place to work on my laptop as it felt like a trendy coworking space that people pay top dollar for.
There's also a wellness 'Retreat' within the hotel
In the hotel's basement, guests will find "The Retreat," which is an indoor pool, gym and spa open to guests and nonguests. It even offers a membership program for locals.
The pool area is relaxed and chic, with private cabana areas, a hydro pool and a slightly larger main pool.
While the area feels relaxed and upscale, there are designated times for children to splash about without bothering those folks who are looking to sit back and read a book.
The spacious gym area featured Technogym equipment such as bikes and treadmills, free weights, mats and a separate fitness studio.
At the spa, guests can book facials by Omorovicza, body treatments by Ishga, massages by Ila and treatments designed specifically for men by Gentlemen's Tonic. There's also a salon offering hair and beauty treatments, as well as men's grooming services.
The location is in the middle of all the action
The Leicester Square area surrounding The Londoner is very touristy. However, you can't deny that the hotel's location puts guests in the center of the city and within walking distance or a quick Tube ride to most major attractions. Chinatown is basically across the street, West End theaters dot the area, and tourist hot spots like Covent Garden, SoHo and Picadilly Circus are all super easy to access on foot.
Reasons The Londoner might not be for you
- Those looking for an accessible price point might find The Londoner to be too pricey.
- Leicester Square is a bustling, tourist-centric area that might be too buzzy for travelers searching for a quiet hideaway within the city.
Accessibility
The Londoner offers an assortment of accessible rooms, though that information is nearly impossible to find on its website. As it's a modern and new hotel, guests with different physical needs can expect comfortable and practical accessibility features such as grab bars in accessible rooms and public spaces, wheelchair-friendly elevators, wide hallways and accessible entrances.
As always, I highly recommend calling the hotel before booking to confirm that rooms are available to meet your specific needs.
Checking out
The Londoner is a fabulous hotel with fun and chic design elements, a great location and plenty of amenities (like a spa and indoor pool) to make it feel more luxe than a typical boutique hotel. While all of the public spaces were stunning, my suite felt absolutely palatial for a London hotel. At the end of the day, it was a comfortable place to retreat from the hustle and bustle of a huge city.
But is it a "super boutique?" Given its size and overwhelming number of amenities — from the multiple restaurants and bars to The Retreat and The Residence — I see why The Londoner touts itself as such. I give my kudos to the marketing team that coined the term.
Personally, I just think it's a pretty solid hotel that I'd gladly stay in again, thanks to the room and location alone.
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- You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
- Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
- Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
- Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
- Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
- Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
- $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
- $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
- $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
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Rewards Rate
| 4X | Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year. |
| 4X | Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year. |
| 3X | Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com. |
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Intro Offer
You may be eligible for as high as 100,000 Membership Rewards® Points after spending $6,000 in eligible purchases on your new Card in your first 6 months of Membership. Welcome offers vary and you may not be eligible for an offer.As High As 100,000 points. Find Out Your Offer.Annual Fee
$325Recommended Credit
Credit ranges are a variation of FICO® Score 8, one of many types of credit scores lenders may use when considering your credit card application.Excellent to Good
Why We Chose It
There’s a lot to love about the Amex Gold. It’s a fan favorite thanks to its fantastic bonus-earning rates at restaurants worldwide and at U.S. supermarkets. If you’re hitting the skies soon, you’ll also earn bonus Membership Rewards points on travel. Paired with up to $120 in Uber Cash annually (for U.S. Uber rides or Uber Eats orders, card must be added to Uber app and you can redeem with any Amex card), up to $120 in annual dining statement credits to be used with eligible partners, an up to $84 Dunkin’ credit each year at U.S. Dunkin Donuts and an up to $100 Resy credit annually, there’s no reason that foodies shouldn’t add the Amex Gold to their wallet. These benefits alone are worth more than $400, which offsets the $325 annual fee on the Amex Gold card. Enrollment is required for select benefits. (Partner offer)Pros
- 4 points per dollar spent on dining at restaurants worldwide and U.S. supermarkets (on the first $50,000 in purchases per calendar year; then 1 point per dollar spent thereafter and $25,000 in purchases per calendar year; then 1 point per dollar spent thereafter, respectively)
- 3 points per dollar spent on flights booked directly with the airline or with amextravel.com
- Packed with credits foodies will enjoy
- Solid welcome bonus
Cons
- Not as useful for those living outside the U.S.
- Some may have trouble using Uber and other dining credits
- You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
- Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
- Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
- Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
- Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
- Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
- $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
- $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
- $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
- $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
- Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
- No Foreign Transaction Fees.
- Annual Fee is $325.
- Terms Apply.