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Waldorf Astoria to open its first hotel in the Nordics

July 02, 2025
3 min read
WA Helsinki Announcement - Penthouse Suite Bedroom
Waldorf Astoria to open its first hotel in the Nordics
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Hilton will open its first Waldorf Astoria property in Finland later this year, marking the introduction of the luxury brand to northern Europe.

The new Waldorf Astoria Helsinki will open in what is currently The Hotel Maria following a rebranding of the historic luxury property, Hilton shared with TPG. As of now, The Hotel Maria is part of Preferred Hotels & Resorts’ The Legend Collection.

“The Finnish capital has seen growing travel demand in recent years, and we look forward to serving an even wider range of traveller needs as we open our fourth property in the city,” Patrick Fitzgibbon, Hilton's senior vice president for development for Europe, the Middle East and Africa, said in a statement shared with TPG. “As we near 300 luxury hotels in [Europe, the Middle East and Africa], it’s fantastic to have signed our first in the Nordics.”

Currently, The Hotel Maria has 117 rooms (including 38 suites), each with natural light wood accents and a calming color palette of taupes and creams. The property also features a Nordic-inspired spa with a traditional Finnish sauna, along with an on-site bar and a restaurant celebrating Nordic heritage.

The hotel sits in the charming Kruununhaka district of the city and is within walking distance of major sights in Helsinki, including the 19th-century Old Market Hall and the beautiful Esplanadi city park.

It was not immediately clear when exactly the hotel will change into the Waldorf Astoria, but it is not expected to close during the transition period.

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Current room rates at The Hotel Maria start at $416 per night, according to a search on the hotel’s website, though pricing after the rebrand to the Waldorf Astoria Helsinki is still uncertain.

In addition to Helsinki, Waldorf Astoria operates properties in France, Italy, Germany and the Netherlands. Hilton also operates three other hotels in the Helsinki area: the Hilton Helsinki Strand, the Hilton Helsinki Airport and the Hilton Helsinki Kalastajatorppa.

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Featured image by WALDORF ASTORIA
Editorial disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airline or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

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4XEarn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
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  • Annual Fee

    $325
  • Recommended Credit

    Excellent to Good

Why We Chose It

There’s a lot to love about the Amex Gold. It’s a fan favorite thanks to its fantastic bonus-earning rates at restaurants worldwide and at U.S. supermarkets. If you’re hitting the skies soon, you’ll also earn bonus Membership Rewards points on travel. Paired with up to $120 in Uber Cash annually (for U.S. Uber rides or Uber Eats orders, card must be added to Uber app and you can redeem with any Amex card), up to $120 in annual dining statement credits to be used with eligible partners, an up to $84 Dunkin’ credit each year at U.S. Dunkin Donuts and an up to $100 Resy credit annually, there’s no reason that foodies shouldn’t add the Amex Gold to their wallet. These benefits alone are worth more than $400, which offsets the $325 annual fee on the Amex Gold card. Enrollment is required for select benefits. (Partner offer)

Pros

  • 4 points per dollar spent on dining at restaurants worldwide and U.S. supermarkets (on the first $50,000 in purchases per calendar year; then 1 point per dollar spent thereafter and $25,000 in purchases per calendar year; then 1 point per dollar spent thereafter, respectively)
  • 3 points per dollar spent on flights booked directly with the airline or with amextravel.com
  • Packed with credits foodies will enjoy
  • Solid welcome bonus

Cons

  • Not as useful for those living outside the U.S.
  • Some may have trouble using Uber and other dining credits
  • You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
  • Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
  • Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
  • Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
  • $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
  • $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
  • $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
  • $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
  • Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
  • No Foreign Transaction Fees.
  • Annual Fee is $325.
  • Terms Apply.