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If you haven't made plans for Memorial Day, it may be too late

April 06, 2021
4 min read
Caribbean_9_fingers_
If you haven't made plans for Memorial Day, it may be too late
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With eligibility for the COVID-19 vaccine expanding every day and the weather quickly improving, many Americans are starting to think seriously about booking a summer vacation. For some, it could be their first trip since the onset of the pandemic more than a year ago.

But if you're one of those people, you may find that both availability and deals are exceedingly hard to come by.

In the last month, airfare search app Hopper saw domestic flight searches for this summer increase 58%, exceeding search interest in 2019.

As a result, Hopper is predicting that domestic airfare will rise in early May, increasing 12% leading into the summer travel season.

So, if you're looking for a deal — particularly to a popular, outdoor-focused destination such as Colorado, Montana, South Carolina, Mexico or the Caribbean — you may be surprised at not only how much prices have increased but also how little availability is left upon arrival.

That's because Americans are finally flying again, but airline schedules were significantly reduced during the pandemic. As a result, the sudden surge in bookings is outstripping the airlines’ reduced supply.

Airlines are adding more flights, but haven't been able to keep up with the accelerated bookings to popular leisure destinations. Flights all across Florida, for example, from the Panhandle to the Keys, are being booked to capacity, simultaneously forcing ticket prices upward.

The cheapest fares, Scott's Cheap Flights pointed out, will likely sell out in the next few weeks. Many may already be gone. Travelers who wait until May to book their Memorial Day getaways or summer vacations will be far less likely to find an inexpensive ticket.

It's not just expensive fares and limited flight availability travelers need to prepare for. As Americans rush to reclaim their summer vacations, the entire industry could see a groundswell.

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GasBuddy, a travel and navigation app designed to help drivers save money when they fuel up, recently found that weekly gasoline demand had reached a new pandemic high at the end of March. And gas prices are rising commensurately, with the national average now at $2.872 per gallon — the highest it's been since gas prices peaked in the summer of 2019.

And for travelers who are envisioning a relaxing road trip in a rental car, those dreams could be dashed by the "car rental apocalypse."

Jonathan Weinberg, the CEO and cofounder of Autoslash (a company that helps travelers find rental car deals), told TPG earlier this month that a vehicle shortage caused by reduced inventory and increasing demand could make it next to impossible to rent a car in desirable tourist destinations, such as Hawaii, during peak summer travel dates.

Even if you can secure a car rental, you can expect to pay a premium for the privilege. Weinberg said Autoslash has seen a 300% increase in rental car pricing in destinations such as Arizona, Hawaii and Florida. Nationwide, Weinberg estimates that rental prices have risen by about 30%.

That's not to say it's impossible to find travel deals. Many hotels and resorts — particularly in urban areas — are still incentivizing travelers with value-added promotions and discounted stays.

Travelers will continue to find better deals on international flights, where ticket prices could be "historically low," but even domestic airfares are still depressed when compared to 2019.

But depending on where you're headed and how you're planning to get there, many travelers may be surprised to find that the promise of pandemic-era deals and wide-open availability has evaporated faster than wet footprints around a swimming pool.

Additional reporting by Andrew Kunesh and Ben Mutzabaugh.

Editorial disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airline or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

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  • No Foreign Transaction Fees.
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Apply for American Express® Gold Card
at American Express's secure site
Terms & restrictions apply. See rates & fees
Best for dining at restaurants
TPG Editor‘s Rating
4 / 5
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Rewards Rate

4XEarn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
4XEarn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
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2XEarn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
1XEarn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
  • Intro Offer

    As High As 100,000 points. Find Out Your Offer.
  • Annual Fee

    $325
  • Recommended Credit

    Excellent to Good

Why We Chose It

There’s a lot to love about the Amex Gold. It’s a fan favorite thanks to its fantastic bonus-earning rates at restaurants worldwide and at U.S. supermarkets. If you’re hitting the skies soon, you’ll also earn bonus Membership Rewards points on travel. Paired with up to $120 in Uber Cash annually (for U.S. Uber rides or Uber Eats orders, card must be added to Uber app and you can redeem with any Amex card), up to $120 in annual dining statement credits to be used with eligible partners, an up to $84 Dunkin’ credit each year at U.S. Dunkin Donuts and an up to $100 Resy credit annually, there’s no reason that foodies shouldn’t add the Amex Gold to their wallet. These benefits alone are worth more than $400, which offsets the $325 annual fee on the Amex Gold card. Enrollment is required for select benefits. (Partner offer)

Pros

  • 4 points per dollar spent on dining at restaurants worldwide and U.S. supermarkets (on the first $50,000 in purchases per calendar year; then 1 point per dollar spent thereafter and $25,000 in purchases per calendar year; then 1 point per dollar spent thereafter, respectively)
  • 3 points per dollar spent on flights booked directly with the airline or with amextravel.com
  • Packed with credits foodies will enjoy
  • Solid welcome bonus

Cons

  • Not as useful for those living outside the U.S.
  • Some may have trouble using Uber and other dining credits
  • You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
  • Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
  • Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
  • Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
  • $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
  • $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
  • $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
  • $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
  • Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
  • No Foreign Transaction Fees.
  • Annual Fee is $325.
  • Terms Apply.