Marriott expands all-inclusive portfolio with 7 new Barbados resorts

Oct 18, 2019

This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. Terms apply to the offers listed on this page. For an explanation of our Advertising Policy, visit this page.

In early August, Marriott announced it was stepping into the all-inclusive space by “launching an all-inclusive platform” for some of its more upscale and luxury brands such as Ritz-Carlton, Luxury Collection, Marriott Hotels, W Hotels, Autograph Collection and even Westin Hotels and Delta by Marriott.

Prior to this announcement, Marriott had exactly 7,100 open properties, with only one, the Westin Golf Resort & Spa, Playa Conchal, in Costa Rica, being all-inclusive.

But Marriott is already moving quickly to expand that number.

On Friday, Marriott publicized the acquisition of Elegant Hotels Group, which owns and operates seven luxury hotels with 588 rooms on the Caribbean island of Barbados. Six of the seven properties are located on the so-called Platinum Coast — the western edge of the island known for its beautiful white-sand beaches. And almost all of the hotels are all-inclusive, with two being adults-only properties.

Investments like this will better position Marriott to compete with upscale Hilton-branded all-inclusives (like the Hilton La Romana in the Dominican Republic, available from 45,000 points per night; and the adults-only, Hilton Playa del Carmen, available from 56,000 points per night) and Hyatt’s Ziva and Zilara properties.

In addition to jockeying with Hilton for travelers seeking an all-inclusive experience, Marriott hopes to appeal to an array of different demographics by offering all-inclusive selections from its distinct brands. Marriott specifically said W Hotels would cater to adults, while Marriott properties would be more family-focused.

According to a previous statement from Marriott International, the all-inclusive resorts will offer “amenities, [options] and experiences for all ages” and customized depending on the brand.

Adults, for example, may have access to all-inclusive amenities such as fitness and spa facilities; 24-hour room service; and unlimited premium beverage programs, among others. Family-oriented resorts, on the other hand, may bundle water sports and activities, and access to children’s and teen clubs. 

With the news in August, Marriott kicked off its all-inclusive platform with the announcement of five new-build, all-inclusive properties. The first is a 650-room Autograph Collection resort expected to open in 2022 in Punta Cana, Dominican Republic. The other four properties are going to be located in Riviera Nayarit, Mexico and will be part of a “flagship, all-inclusive destination” called NIA.

The 220-acre project will include a 240-room Ritz-Carlton resort and a 400-room Westin Hotels resort (both expected to open in 2023), followed by a 300-room Autograph Collection resort and a 500-room Marriott Hotels resort, both of which are slated to open in 2025.

Image provided by Marriott.
Image courtesy of Marriott.

The five properties are expected to cost Marriott around $800 million to build and will add 2,000 rooms to Marriott’s portfolio. That’s a drop in the bucket compared to the 1,345,906 rooms currently in Marriott’s hotel portfolio, but it’s surely just the beginning of many more to come.

We reached out to Marriott to see if they could share details about the pricing of any of these properties and if Marriott planned to convert existing properties. Their spokesperson stated that they plan to make the hotels within the Elegant Hotels Group available for Marriott points earning and redemptions in mid-2020, but didn’t have any specifics to share about pricing or the new-build properties.

Regardless, more options are always a good thing for travelers. And the acquisition of Elegant Hotels Group means travelers won’t have to wait for the 2022 opening of the new resort in Punta Cana to use Marriott points for an all-inclusive stay.

While it’s too soon to say how much these properties will cost, we can look to Marriott’s one existing all-inclusive, the Westin Golf Resort & Spa in Costa Rica, for guidance. That’s a Category 8 property available from 85,000 points per night. And, according to the statement, Marriott Bonvoy members will continue to have the “option to earn and redeem points” at these properties and have been promised a “convenient, pay-one-price concept.”

We can only hope that means these properties won’t charge resort fees.

Additional reporting by Meghan Hunter. 

Delta SkyMiles® Platinum American Express Card

Earn 90,000 bonus miles and 10,000 Medallion® Qualification Miles (MQMs) after you spend $3,000 in purchases on your new card in the first three months of card membership. Offer ends 11/10/2021.

With Status Boost™, earn 10,000 Medallion Qualification Miles (MQMs) after you spend $25,000 in purchases on your Card in a calendar year, up to two times per year getting you closer to Medallion Status. Earn 3X Miles on Delta purchases and purchases made directly with hotels, 2X Miles at restaurants and at U.S. supermarkets and earn 1X Mile on all other eligible purchases. Terms Apply.

Apply Now
More Things to Know
  • Limited Time Offer: Earn 90,000 Bonus Miles and 10,000 Medallion® Qualification Miles (MQMs) after you spend $3,000 in purchases on your new Card in your first 3 months. Offer expires 11/10/2021.
  • Earn up to 20,000 Medallion® Qualification Miles (MQMs) with Status Boost® per year. After you spend $25,000 in purchases on your Card in a calendar year, you can earn 10,000 MQMs two times per year, getting you closer to Medallion® Status. MQMs are used to determine Medallion® Status and are different than miles you earn toward flights.
  • Earn 3X Miles on Delta purchases and purchases made directly with hotels.
  • Earn 2X Miles at restaurants worldwide, including takeout and delivery and at U.S. supermarkets.
  • Earn 1X Miles on all other eligible purchases.
  • Receive a Domestic Main Cabin round-trip companion certificate each year upon renewal of your Card. *Payment of the government imposed taxes and fees of no more than $75 for roundtrip domestic flights (for itineraries with up to four flight segments) is required. Baggage charges and other restrictions apply. See terms and conditions for details.
  • Enjoy your first checked bag free on Delta flights.
  • Fee Credit for Global Entry or TSA Pre✓®.
  • Enjoy an exclusive rate of $39 per person per visit to enter the Delta Sky Club® for you and up to two guests when traveling on a Delta flight.
  • No Foreign Transaction Fees.
  • $250 Annual Fee.
  • Terms Apply.
  • See Rates & Fees
Regular APR
15.74%-24.74% Variable
Annual Fee
$250
Balance Transfer Fee
N/A
Recommended Credit
Excellent/Good
Terms and restrictions apply. See rates & fees.

Editorial Disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airlines or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

Disclaimer: The responses below are not provided or commissioned by the bank advertiser. Responses have not been reviewed, approved or otherwise endorsed by the bank advertiser. It is not the bank advertiser’s responsibility to ensure all posts and/or questions are answered.