Skip to content

The rumors are true: Why you should always eat at a 7/11 in Japan

Oct. 11, 2019
4 min read
7-Eleven Convenience Stores Ahead Of Earnings Announcement
The rumors are true: Why you should always eat at a 7/11 in Japan
The cards we feature here are from partners who compensate us when you are approved through our site, and this may impact how or where these products appear. We don’t cover all available credit cards, but our analysis, reviews, and opinions are entirely from our editorial team. Terms apply to the offers listed on this page. Please view our advertising policy and product review methodology for more information.

When I daydream about my trip to Japan this past summer — which I do often — I dream about the sushi, the people, the streets buzzing with energy, the Conrad hotel, the ramen, the temples and shrines, the markets, the shopping ... oh, and the 7/11s.

Yes, the same 7/11s that we have here in the U.S. Except they're not the same at all. They're much, much better. Let me explain.

In Japan (and throughout the rest of Asia), 7/11s are in stark contrast to what we've grown accustomed to here in the U.S. of A. While they're still not exactly a glamorous haunt by any stretch of the imagination, they have all the snacks, food and convenience your heart desires ... and then some. They also don't have that, er, special smell that those of us stateside can recognize a mile away.

(Photo by Tomohiro Ohsumi/Bloomberg/Getty Images)

There are three major chains of conbini, or Japanese convenience stores, namely 7/11, Lawson and FamilyMart. I'm not kidding when I say you'll find one on virtually every corner during your trip to Japan. In fact, you can assemble a cheap and tasty meal just from conbini items, no matter the time of day.

The katsu sandos (sandwiches) from 7/11 were the best I had during my trip. Full stop. They were so good, in fact, that I grabbed one at Narita Airport (NRT) and brought it to the lounge while I waited for my flight home. Yes, I was that person, and no, I have no shame.

Lawson is also known for its fried chicken, among plenty of other treats — just ask Katy Perry how good it is.

Daily Newsletter
Reward your inbox with the TPG Daily newsletter
Join over 700,000 readers for breaking news, in-depth guides and exclusive deals from TPG’s experts

FamilyMart brings a new meaning to "let's get this bread." As Eater reports, you'll want to "look for the 'premium' line (it features a black label) made with high-quality ingredients, especially the katsu sando (deep-fried pork sandwich), which tends to sell out quickly."

Aside from the aforementioned sandos, you'll also find onigiri (seaweed wrapper with rice and savory filling), bento and more chips, chocolate and candy than you could ever imagine at all of them. You could easily go every day during your trip and never run out of things to try. An added bonus is that everything is extremely affordable, especially compared to the high prices you're likely to find elsewhere in the city.

Christie Matsui, Senior Executive Assistant here at TPG, raves about conbini as well. She lived in Japan and tells us, "Not only can you send and receive packages, but you can also get cash, pay your bills and find snacks of all types and varieties. Whether you need a Harajuku fashion publication, notebook and fountain pen for a meeting, sheet mask to combat jet lag or even a clean pair of undergarments, these stores have it all."

These conbini aren't just for grabbing and going, either — and they're not just limited to Japan. In fact, 7/11s in particular are widespread throughout Asia, though they do have the biggest presence in Japan (with more than 21,000 stores). For many Japanese people, they're a place to spend some time socializing while grabbing a bite to eat. In Taiwan, you can also get your dry cleaning done there, according to The Wall Street Journal.

We weren't kidding when we said 7/11s and the convenience stores you'll see all over Japan are nothing like their U.S. counterparts. In fact, we'd go so far as to say that if you don't visit one during your trip here, well, you're doing it wrong. Now if you don't mind us, we have a katsu sando to eat.

Featured image by Bloomberg via Getty Images

TPG featured card

Rewards rate
5X milesEarn 5X miles on hotels, vacation rentals and rental cars booked through Capital One Travel
2X milesEarn unlimited 2X miles on every purchase, every day
Intro offer
Open Intro bonus
Enjoy a $250 travel credit & earn 75K bonus miles
Annual fee
$95
Regular APR
19.49% - 28.49% (Variable)
Recommended credit
Open Credit score description
670-850Excellent, Good

Pros

  • Stellar welcome offer of 75,000 miles after spending $4,000 on purchases in the first three months from account opening. Plus, a $250 Capital One Travel credit to use in your first cardholder year upon account opening.
  • You'll earn 2 miles per dollar on every purchase, which means you won't have to worry about memorizing bonus categories
  • Rewards are versatile and can be redeemed for a statement credit or transferred to Capital One’s transfer partners

Cons

  • Highest bonus-earning categories only on travel booked via Capital One Travel
  • LIMITED-TIME OFFER: Enjoy $250 to use on Capital One Travel in your first cardholder year, plus earn 75,000 bonus miles once you spend $4,000 on purchases within the first 3 months from account opening - that’s equal to $1,000 in travel
  • Earn unlimited 2X miles on every purchase, every day
  • Earn 5X miles on hotels, vacation rentals and rental cars booked through Capital One Travel
  • Miles won't expire for the life of the account and there's no limit to how many you can earn
  • Receive up to a $120 credit for Global Entry or TSA PreCheck®
  • Use your miles to get reimbursed for any travel purchase—or redeem by booking a trip through Capital One Travel
  • Enjoy a $50 experience credit and other premium benefits with every hotel and vacation rental booked from the Lifestyle Collection
  • Transfer your miles to your choice of 15+ travel loyalty programs
  • Top rated mobile app