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Deal alert: Get up to 40% off British Airways economy award flights to Europe

July 17, 2025
•
6 min read
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British Airways Club just announced a potentially generous redemption sale offering up to 40% off the Avios cost of World Traveller economy-class redemptions between the U.S. and Europe via London.

Note that the fees, taxes and surcharges required are not discounted; however, with British Airways' Reward Flight Saver redemptions, you can reduce the cash payment required to very reasonable levels.

Unfortunately, finding these discounts isn't straightforward, as they are not clearly marked, so you'll have to do a bit of digging, but it could be well worth it to save thousands of Avios on your next trip to Europe.

Here's what you need to know to fly to Europe for as little as 15,000 Avios each way.

Related: A review of British Airways World Traveller economy on the Airbus A380 from London to Miami

Deal basics

Airlines: British Airways (partner-operated flights are excluded)

Routes: From various U.S. airports to Europe via London's Heathrow Airport (LHR) and London Gatwick Airport (LGW) and vice versa

Classes of service: World Traveller (long-haul economy), Euro Traveller (short-haul economy) and Club Europe (short-haul business class)

How to book: Browse British Airways Club for availability

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Travel dates: Aug. 1, 2025, to Feb. 11, 2026 (availability and discounts vary based on route)

Book by: July 23

Sample flights

British Airways Boeing 777-200 London Heathrow LHR Terminal 3
ZACH GRIFF/THE POINTS GUY

Unfortunately, British Airways does not indicate which flights are discounted, nor what the discount is when you search for flights within the offer period. The carrier also uses peak and off-peak pricing, further complicating the pricing and potential discounts.

The best way to see what discount you might receive is to compare the same flights on dates outside of the sale period, such as for travel after Feb. 11, 2026.

Here are some discounted rates we found for travel on off-peak dates:

  • New York's John F. Kennedy International Airport (JFK) to LHR: 30,000 Avios plus 100 British pounds ($134) round-trip (reduced from 50,000 Avios)
  • Dulles International Airport (IAD) near Washington, D.C., to Edinburgh Airport (EDI) in Scotland via LHR: 35,000 Avios plus 100 British pounds ($134) round-trip (reduced from 55,000 Avios)
  • Seattle-Tacoma International Airport (SEA) to LHR: 42,000 Avios plus 150 British pounds ($201) round-trip (reduced from 70,000 Avios)
  • Chicago's O'Hare International Airport (ORD) to LHR: 50,000 Avios plus 100 British pounds ($134) round-trip (reduced from 70,000 Avios)
  • Miami International Airport (MIA) to Paris-Charles de Gaulle Airport (CDG) via LHR: 53,100 Avios plus 151 British pounds ($202) round-trip (reduced from 89,500 Avios)
  • Denver International Airport (DEN) to Amsterdam Airport Schiphol (AMS) via LHR: 53,100 Avios plus 151 British pounds ($202) round-trip (reduced from 79,000 Avios)
  • Los Angeles International Airport (LAX) to Adolfo Suárez Madrid-Barajas Airport (MAD) via LHR: 59,100 Avios plus 151 British pounds ($202) round-trip (reduced from 90,500 Avios)
  • Austin-Bergstrom International Airport (AUS) to LHR: 60,000 Avios plus 150 British pounds ($201) round-trip (reduced from 70,000 Avios)
  • San Francisco International Airport (SFO) to Athens International Airport (ATH) in Greece via LHR: 72,500 Avios plus 151 British pounds ($202) round-trip (reduced from 95,500 Avios)

Related: 8 things coming to the British Airways experience, including new first class, lounges

British Airways screenshot
BRITISH AIRWAYS

As British Airways Club prices Avios redemptions per flight, you'll get the best value from this offer from nonstop flights to London operated by British Airways.

Should you need to top off your Avios in your British Airways Club account, you can transfer points and miles from most transferable currencies:

You can also transfer Avios between your Aer Lingus AerClub, Finnair Plus, Club Iberia, Loganair Loyalty, Qatar Airways Privilege Club and British Airways Club accounts.

Related: 5 versions of Avios: When to use Aer Lingus, British Airways, Finnair, Iberia and Qatar Airways

Maximize your purchase

Don't forget to use a credit card that earns bonus points on airfare purchases to cover your taxes and fees, such as:

Bottom line

This is a great way to save thousands of Avios on your next economy-class flight to and from the U.K. or on to Europe.

Economy redemptions are often a poor value way to redeem Avios, so it's good to see these prices substantially discounted in this offer.

It is frustrating that British Airways does not advise exactly which routes are included, show which flights are discounted or show the amount of the discount, which could be anywhere from 0% to 40% off.

If you are looking to travel to London and beyond between Aug. 1, 2025, and Feb. 11, 2026, it is worth playing around with availability inside and outside these dates to see how large of an Avios discount you can score.

These flights are only discounted for bookings made until July 23, so don't wait to save up to 40%.

Related reading:

Featured image by GUVEN OZDEMIR/GETTY IMAGES
Editorial disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airline or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

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  • Intro Offer

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Why We Chose It

There’s a lot to love about the Amex Gold. It’s a fan favorite thanks to its fantastic bonus-earning rates at restaurants worldwide and at U.S. supermarkets. If you’re hitting the skies soon, you’ll also earn bonus Membership Rewards points on travel. Paired with up to $120 in Uber Cash annually (for U.S. Uber rides or Uber Eats orders, card must be added to Uber app and you can redeem with any Amex card), up to $120 in annual dining statement credits to be used with eligible partners, an up to $84 Dunkin’ credit each year at U.S. Dunkin Donuts and an up to $100 Resy credit annually, there’s no reason that foodies shouldn’t add the Amex Gold to their wallet. These benefits alone are worth more than $400, which offsets the $325 annual fee on the Amex Gold card. Enrollment is required for select benefits. (Partner offer)

Pros

  • 4 points per dollar spent on dining at restaurants worldwide and U.S. supermarkets (on the first $50,000 in purchases per calendar year; then 1 point per dollar spent thereafter and $25,000 in purchases per calendar year; then 1 point per dollar spent thereafter, respectively)
  • 3 points per dollar spent on flights booked directly with the airline or with amextravel.com
  • Packed with credits foodies will enjoy
  • Solid welcome bonus

Cons

  • Not as useful for those living outside the U.S.
  • Some may have trouble using Uber and other dining credits
  • You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
  • Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
  • Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
  • Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
  • $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
  • $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
  • $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
  • $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
  • Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
  • No Foreign Transaction Fees.
  • Annual Fee is $325.
  • Terms Apply.