Virgin Voyages, the brainchild of quirky business mogul Richard Branson, aims to shake up the cruise industry with a decidedly hip vibe on its ships. Its first vessel, Scarlet Lady, began regular sailings in the fall of 2021, offering the first tattoo parlor at sea, tons of included dining options, free exercise classes, drag performances and an app that lets you simply shake your phone to order Champagne, which will be delivered to you just about anywhere onboard. Since then, other ships have joined the fleet and offer the same fun amenities.